Day: October 24, 2019

How to Minimize Your Risk of Card Fraud

Card fraud is a rare kind of threat in that it doesn’t solely occur online but offline as well. Unfortunately, many small businesses are not sufficiently protected from the dire consequences of payment card fraud.

In 2018, losses due to payment card fraud reached $24.26 billion worldwide. Experts project that losses will balloon to $36.44 billion by 2022.

As much as small business owners would like to think their size does not make them a target for thieves, that simply isn’t the case. Small businesses reported losing an average of $37,258 to card fraud last year.

Whether you run an online business or a brick-and-mortar operation, there are certain types of card fraud you need to be aware of. In this article, I discuss the threats small business owners face and offer recommendations so you (and your customers) do not fall victim to card fraud.

Types of hardware-enabled payment card fraud

Obtaining payment card credentials requires physical access to the victim’s point-of-sale (POS) equipment – the terminals that store personnel use to read data off cards and process transactions. There are two possible scenarios where in-store payment card fraud occurs:

  • Clerk skim: This tactic requires the help of a store clerk to run a payment card through a reader that copies the data stored on its magnetic strip to a storage device. This is usually done before the clerk runs the card through the store’s POS terminal.
  • POS swap: In this scenario, a criminal poses as a POS technician and replaces a store’s existing terminals with clones that can be remotely accessed.

Regardless of the manner used, a consumer’s payment card data end up in criminals’ hands.

Types of malware-enabled payment card fraud

A particularly insidious type of fraud doesn’t involve physically altering a store’s POS system; instead, cyberthieves


How Social Media Marketing Can Help Personal Trainers

There’s more noise than ever for personal trainers and it can be difficult for beginners to differentiate themselves in the industry. The good news for beginners is that social media is a great tool to promote themselves. The bad news is that many personal trainers don’t create a marketing strategy on social media and they fail to reach the right audience.

Research reveals that over 95% of adults aged 18 to 34 follow the brands they like on social media. Roughly 60% of people expect businesses to provide information about their services via social media pages and most of them prefer this means of communication when they want to get in touch with the brand they use.

Over 70% of brands are under the impression they are running phenomenal social media campaigns. Surprisingly less than 10% of their clients agree. Social media channels can help personal trainers reach new clients, but they should ensure their posts engage followers and retain them.

We explored the marketing strategies famous personal trainers use and identified the most successful social media posting tactics. What did we find out?

  • Your posts encourage your followers to follow their dreams        
  • Social media facilitates interaction
  • Social media can help you create a network that supports your fitness performances
  • Online posts allow you to showcase your expertise
  • Memorable posts retain more followers
  • Livestreams add a human touch to your brand
  • News posts make your social media channels look legitimate
  • Client testimonials make people feel safe about hiring you

Social media posts that inspire

Create content to motivate your followers to pursue their dreams. Everyone wants to have a perfect body, but when they hit the gym and see how challenging training is, most of them give up. By telling them you had the same struggles, you show them


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6 Productivity Tips for Small Businesses

A business is said to be successful when it’s making a handsome profit. But to increase your profit you’ve got to increase your output as well. What that means is that if you want more profit, then you need to do something about your output.

But is that even possible? How can you do this with few employees and a short amount of time during the day to get work done?

What if I told you that there is a way to increase your output with the number of people you have under your employ and the finite time in your hands? What if an increase in output and a consequent increase in profit had a lot to do with how productive your employees are?

There are studies to prove that there is a strong relationship between improved productivity and an increase in profit. In fact, the Bureau of Labor Statistics revealed that in the non-financial corporate sector there was a 2.8% increase in staff productivity which led to a 3.1% increase in output. Consequently, profits increased at a 13.2% annual rate.  

In this guide, you will learn how to boost the output of your business by applying six tips that will skyrocket the productivity of your employees without compromising on the quality of their output.

Editor’s note: Need a time and attendance system for your business? Fill out the below questionnaire to have our vendor partners contact you with free information. 


1. Make everyone accountable for the time spent at work.

You must have guessed by now that productivity has a lot to do with how well you’re able to use the time you have. Each employee in your business is expected to put in a certain number of hours working for you. Getting tools that track when your


Healthcare IT Products Can Reduce Physician Burnout

Burnout plagues workers in virtually every industry, but nowhere is it more common than the healthcare industry. Burnout can be devastating to an otherwise highly capable and productive employee, which, naturally, is a major concern when it comes to the professionals providing healthcare to the public.

There are many reasons burnout is so pronounced among healthcare providers, including administrative demands, long shifts and the general workload. However, modern healthcare IT tools like electronic medical records and practice management software could reduce the pain points associated with burnout. A well-implemented system that suits a practice’s workflow can make all the difference, but it’s a matter of choosing the right one to set up healthcare providers for success.

What is burnout?

Burnout is more than just a feeling of tiredness or a sense of being overworked. It is now defined as an “occupational phenomenon” by the World Health Organization and is characterized by feelings of exhaustion, increased mental distance from work, cynicism toward the job and reduced professional efficacy.

Burnout doesn’t happen overnight. It is a long process that often occurs in stages. Sometimes, burnout is a temporary condition brought on by a particularly stressful couple of weeks. Other times, it could become a chronic situation. These are the five stages of burnout:

  1. The honeymoon phase: When someone first begins a job or new task, they often embrace it with enthusiasm. The honeymoon phase is characterized by a high level of job satisfaction and productivity, as well as optimism and energetic job performance.
  2. Onset of stress: The onset of stress occurs as the honeymoon phase wanes. It includes an awareness that some days on the job are difficult and is coupled with anxiety surrounding work. It can also include fatigue and the inability to focus. In some cases, it leads