WordPress is one of the most popular and widely used platforms for websites. It forms the foundation of than 30% of all websites on the internet and holds 60% of the CMS market share. WordPress is flexible and easy to use, even if you don’t know how to program. You can add your own content and make changes to your site easily.
Another reason why it is so powerful is that it’s easy to incorporate SEO best practices into your site. Optimizing your website for SEO helps it rank higher for key search terms. It brings more traffic to your site and saves on marketing expenses. There are many steps available for you to improve your site’s search ranking. Carry out the recommendations given here to jumpstart your site’s visibility.
Good content needs to form the core of your SEO. Search engines like Google reward high-quality content above all other factors. Create content that is helpful and engages people. Stand-out content has certain features that appeal to readers.
- Unique content: Unique content offers the latest information or presents information differently. Provide rich data and use media like infographics and videos are unique content. They engage users and drives more traffic.
- Easy to read: It’s important to make your content internet-friendly. Make your content easy to scan by creating short paragraphs. Use conversational language and speak directly to users.
- Shareable: Use words that create emotions in users such as excitement and interest. Content that evokes emotion is sharable and builds a greater reach for your work.
Structuring your content and using other best practices also improve your SEO. Use heading tags such as H1 for titles and H2 and H3 for relevant subtitles. Maintain consistency in using heading tags so that search engines can index and understand your content.