Day: December 3, 2019

4 Ways to Create Valuable Expert Roundups

Quality link building is a crucial part of SEO and a key element for ranking your website atop Google search results. One strategy for effectively building organic traffic and links that direct to your website is to publish an expert roundup.

An expert roundup is a blog post that features a collection of quotes or interview answers contributed by a group of industry experts or niche influencers. Usually, the creator of a roundup reaches out to these people, who are authorities in their fields and can draw upon years of experience, and asks them one or two specific questions that they can easily answer. All insights that these experts share are combined and published in one single piece of content.

Expert roundups can be about almost any topic that interests a reading audience. While the subject may relate to a particular product or service, you should take educational in assembling the content. Be creative in selecting the most compelling topic. Assemble complementary perspectives that interlink to provide comprehensive together.

What are the benefits of using expert roundups?

Now that you understand what an expert roundup is, it is important to understand the benefits that come from incorporating this type of blog post into your content strategy

Increased traffic and social shares

Expert roundups often increase engagement and can create a viral effect, which may mean hundreds or even thousands of social media shares.

The secret here lies in the fact that many of the experts that participate in a roundup will share the content in which they are positioned prominently with their own followers. Since a roundup provides valuable insights from a diverse group of respected industry representatives, people are more willing to trust and follow the actionable advice provided therein.

The amount of traffic that a roundup attracts correlates


5 Ways to Attract Millennial Customers

If your business has yet to create a strategy that markets to millennial customers, then it’s neglecting a major component of its target audience. Millennials make up the second-largest generation in the U.S. after baby boomers. They’re expected to soon surpass the older generation as they continue to grow and make up a majority of the buyer’s market.

As their numbers increase, so does their buying power. The more you know this specific demographic of people, the easier it’ll be to market to them and give them what they want so your business succeeds.

Millennial consumers differ from the generations before them because they grew up with technology, go further in their education, and encourage diversity. Their buying practices more closely align with their connection to a brand and its reputation rather than choosing the first option. 

Since there are so many cultural, economic and technological differences between millennials and the generations prior to them, it’s crucial for businesses to market with these differences in mind. If you plan on marketing to a millennial customer in the same way you’d sell to a baby boomer, for example, you’ll won’t have many of them shopping with you. 

Since they make up a large portion of the buying market, your business must learn more about them if it’s going to generate sales, build brand awareness, collect leads, and much more.

There are five different ways your business can market to millennials more effectively, including:

  • Being active on social media

  • Connecting through email

  • Featuring user-generated content

  • Providing stellar customer support

  • Implementing higher values 

Here is more detail on each tactic you should be using to attract more millennial customers.

1. Be active on social

If you’re going to reach millennial consumers, then you need to be active on social media. Wherever they hang


Finding the Right Social Media Influencers

  • Influencer marketing is on the rise, with 63% of marketers working with at least 10 influencers per campaign. 
  • Business owners think audience engagement is the best way to measure the success of their influencer partnerships. 
  • Picking influencers in your niche can help improve your traffic, sales and engagement. 
  • Instagram, Facebook, and blogs are the most popular places to promote your business using these social media personalities. 

Consumers are more likely to buy a product or service if it’s recommended to them by a friend. Many people view social media and blog influencers as friends, so a recommendation encourages their loyal followers to check out the company being mentioned. When a business owner or marketer works with an online personality to promote a product to their audience, we call this influencer marketing. 

Influencer marketing is quickly becoming one of the best tools business owners have at their disposal. A staggering 63% of marketers work with at least 10 influencers when they launch a new campaign. That number is expected to rise as marketing teams learn how to create meaningful connections with these internet celebrities. 

There are plenty of benefits to using this social media strategy to spread brand awareness, increase sales and improve engagement. In fact, social media plays such a critical role that 89.3% of business owners claimed that social media is somewhat or extremely vital to their success. 

If you’re new to the world of influencer marketing, you probably have some questions. We are going to walk you through the various steps and decisions you must make if you want to use this valuable strategy 

Consider your marketing goals 

First, you’ll have to decide on your influencer marketing goals. There are several great benefits you can achieve by working with the right personalities. Some of the most common goals


How to Transition from Small Business Owner to CEO

  • All entrepreneurs get lost in the details of the business, but that approach is not scalable.
  • Having a CEO performing CEO duties is crucial to the health of the company.
  • By focusing on the big picture, entrepreneurs can more effectively identify what they want to accomplish and how to go about it.

All entrepreneurs have probably heard the well-worn advice “Work on your business, not in it.” It sounds like just another corporate cliché, but it’s a necessary caution because any entrepreneur is in danger of getting sucked into nitty-gritty employee work instead of assuming the big-picture CEO role. Take it from me. 

There was a time when my inbox overflowed with questions and a steady stream of people visited my office looking for help. I had trained my people to come to me when they had problems because I feared what would happen if I wasn’t involved in every detail of the business.

For entrepreneurs, it’s easy to get stuck trying to fill every role at once: The company may need its founder to manage day-to-day tasks in the early phases of its development, but there comes a point when that founder needs to be more of a captain and less of a sailor. Studies increasingly show that companies where founders assume and continue to play the CEO role perform more innovatively and profitably over time.

Their transition into full-time leadership requires trusting the employees they’ve hired to execute defined duties that contribute to the long-term health of the company. These are people with skills and expertise who know the expectations of their roles and how to go about getting their jobs done.

When a leader instead operates by simply giving his or her team all the answers – what I call leadership through expertise – it’s often about