4 Tips for Improving Your UX Design

4 Tips for Improving Your UX Design

  • UX directly relates to your conversion rate and customer satisfaction.

  • If you don’t create a high-quality experience for your mobile users, you risk missing out on nearly 50% of consumers. 

User experience, or UX, is one of the most crucial factors you should keep in mind if you’re a business owner. UX encompasses how your website both looks and functions from a consumer perspective. A poor UX could decrease your web traffic, sales and customer engagement, having a negative impact on your business.

There are plenty of ways to improve the experience users have on your site. We are going to look at four tips you can use to master UX so that your customers have a smooth, enjoyable visit to your website. 

These tips work for virtually every niche and industry. E-commerce storefronts, blogs and SaaS companies can all benefit from a better UX. If you’re struggling with lead generation, traffic numbers or sales, this piece is for you. Let’s dive in! 

1. Master mobile design. 

Research from We Are Social and Hootsuite shows there are 5.11 billion mobile users today. The average market penetration rate is a staggering 67%. In other words, mobile users are essential to your success. 

It’s no longer enough to create a mobile-friendly version of your website. When smartphones first became popular, business owners would allow consumers to look at their websites on phones, but there were severe limitations. In most cases, consumers had trouble purchasing items, browsing forums and reading blog posts from their devices. The only way you can honestly deliver a high-quality UX to your mobile users is if you create a website with a responsive design. 

Instead of using the same design for all mobile users, your website should adapt to the user’s device based on size and speed.

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16 Resources to Analyze Your Marketing Data

16 Resources to Analyze Your Marketing Data

Marketing research is crucial to the success of a company’s search engine optimization and content marketing strategies. Deep dives in particular can offer a much more well-rounded view of the data and allow companies to garner more insights from the information they have collected – and to pinpoint what kinds of content or ads are gaining traction. This collection and in-depth analysis of data is essential for businesses to see a return on investment for their digital marketing campaigns and other efforts to reach their target audience.

There are many approaches businesses can take to gain this necessary information, including gathering customer feedback, examining Google Analytics data, and researching what universities or other businesses have published. But which of the available market research options offer the best returns for your time and money? [Read related article: Business Guide to Market Research]

To find out more, we asked members of the Young Entrepreneur Council (YEC) to share what systems they use for their deep-dive market research. Here are the approaches and tools they use – and why they prefer them.

1. Ahrefs

Ahrefs is a tool for search engine optimization experts that has become the second-most active web crawler in the world. You’ll have full access to data regarding what people search for online, what they actually click on, who’s running ads, what type of content competitors are creating and so on. It’s the most powerful tool for reverse-engineering your (future) competitors.” – Karl Kangur, Above House

2. American FactFinder

“If you’re looking for demographic info as part of your market research, American FactFinder is the way to go. It culls data from the U.S. Census, and you can filter your searches among a variety of different demographics.” – Andrew Schrage, Money Crashers Personal Finance

3. Customer

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How Local SMBs Can Work Together This Holiday Season

How Local SMBs Can Work Together This Holiday Season

The most wonderful time of the year is also the most competitive. For retailers of all shapes and sizes, the holiday shopping season means big business. For small and independent retailers, though, the holiday season comes with a unique set of challenges, as national chains, big-box stores and online-only retailers run increasingly flashy Black Friday promotions and season-long gimmicks. To level the playing field, small businesses should work together to achieve holiday season success.

By collaborating, small businesses can build strength in numbers. They can share lessons from years past and tap into each other’s customer bases. They can grow quickly and distribute losses, just like their larger counterparts – but it’s not all about playing like the competition.

Small businesses can also work together to multiply their impact on the local economy. Research shows that independent retailers recirculate more than three times as much of their revenues into the local economy as national chains and big boxes do. Independent businesses make an even bigger difference than online-only retailers like Amazon. By boosting their holiday sales, small businesses can make the season even more meaningful for the entire community.

The first step to working together is getting to know the other small businesses in your community. Main Street organizations (often known as independent business alliances, downtown business districts and Local First initiatives) bring small businesses together with empowerment campaigns and advocacy programs all year long. During the holiday season, these groups tap into local traditions and nationwide trends to help small businesses compete with their larger counterparts. In doing so, Main Street organizations provide important networking opportunities to help small businesses band together.

Once your small business connects with local partners, the real planning begins. Keep these ideas in mind as you work with fellow businesses this holiday shopping season.

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Should You Use Payroll Cards? Learn the Pros and Cons

Should You Use Payroll Cards? Learn the Pros and Cons

Payroll cards are a growing trend in small business: about 14 million payroll cards were in use in 2017. And for good measure – payroll cards fill a very real need. According to a 2017 FDIC study, almost 9 million U.S. households don’t have bank accounts. Payroll cards provide easy access to paychecks without the need for a bank account or banking relationship. This can be crucial for many Americans who cannot (or choose not to) open a bank account.

What is a payroll card?

Payroll cards allow employees to access their paychecks without having to set up a bank account. They function like debit cards: Payroll cards are loaded with a paycheck each pay period and can be used to withdraw cash or make purchases. This can be an advantageous tool for small businesses with employees who don’t have bank accounts or don’t have a lot of banking options in their location.

Depending on which payroll card service you elect to sign up for, it may be more cost-effective to provide a payroll card option to your workers. Printing and handing out checks can be expensive, and certain payroll companies may charge extra for things like direct deposit.

From a worker’s perspective, it’s important to understand the different fees associated with payroll cards, as they aren’t exactly like traditional debit cards. While it can be a great option for employees with no bank account, there are some fees you’ll have to pay, like monthly maintenance fees, ATM withdrawal fees, balance inquiry fees, fund transfer fees and account closure fees. Exact fees will vary widely depending on which company you’re working with.

Payroll card pros and cons

Payroll card pros

  • Payroll cards are a simple, easy way to access your paychecks without having a bank account.
  • If you lose your
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The 5 Critical Meetings Your Company Should Have

The 5 Critical Meetings Your Company Should Have

The time that a leader spends with their team is the most crucial time that happens in an organization. The information that is discussed in the meetings and the decisions that are made have far-reaching impacts for both the employees and the organization. Wise leaders enhance their leadership by mastering meetings, both one-on-one meetings and team meetings.

Unfortunately, many businesses have unproductive and unsuccessful meetings. A meeting that is lacking purpose and that is poorly run becomes a distraction and an unempowering event; on the other hand, a productive meeting can lead to breakthroughs.  

Every business and organization conducts some form of meetings. However, does your organization have the right meetings at the right times? Too many leaders treat every meeting the same, but in reality, there are at least five different types of meetings that every organization needs to regularly hold and that the CEO needs to master.  

5 meetings that are critical for your company and that you, as the leader, must master

CEOs and managers who schedule a plethora of meetings often think they are productive when, in reality, they are not. Meetings do not make an organization effective; effective meetings make an organization effective.

In fact, organizations and leaders lose effectiveness by holding ineffective and unproductive meetings. Employees lose interest and become disengaged and frustrated with the information that is being shared or covered in the meeting. Additionally, when teams are frequently engaged in unproductive meetings, it prevents employees from doing the productive work that is required to build a thriving organization.  

Effective organizations and leaders conduct five types of meetings. And because there is a clear purpose behind each type of meeting, employees are more productive, teams are more focused and the organization can achieve better overall results. 

1. Accountability meetings 

The most productive meetings

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