How to Reduce Your Business’s Carbon Footprint

How to Reduce Your Business's Carbon Footprint

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder.

But just because our current free-market economic system does not make it easy to run a sustainable operation doesn’t mean your business should surrender to climate crisis. Climate change will devastate populations, ravage economies and significantly raise the cost of doing business as resources become scarcer and more expensive. From both a humanitarian and business standpoint, it makes a lot of sense for us to take a stand against uncontrolled climate change by negating our company’s carbon footprint.

Beyond dwindling resources, there are other practical reasons to enact policies that reduce your business’s greenhouse gas emissions. For one, as the climate emergency escalates, international governments will likely begin to introduce more stringent environmental policies – meaning that if you can neutralize your carbon footprint now, your company will be ahead of the game. In addition, research has found customers prefer eco-friendly brands and has linked a positive impact on the planet with employee satisfaction and morale.

Major corporations like Microsoft, Google, Lyft, and Salesforce are already committed to going carbon neutral, as are smaller companies like Burts Bees and Diamond Foundry. If you want to join them as a pioneer towards sustainability, here are four powerful first steps business leaders can take to make their company more carbon accountable.

Move towards zero waste

The current way we conduct business that is, through production, transportation, consumption and disposal of materials accounts for 42% of greenhouse gas emissions in the U.S. Implementing a zero-waste approach is a short-term, powerful action that can pay off immediately for the climate.

Moving towards zero waste begins with an assessment of your business’s current waste generation, management and disposal. During the audit,

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How to Use Social Media for Business

How to Use Social Media for Business

Many people primarily use social media platforms to network and keep in touch with family and friends. Studies show that approximately 3.2 billion people worldwide are social media users with one in every three people actively present on Facebook, which accounts for over 2.32 billion users. Marketers, producers and business owners see the gold mine in using social media platforms as a tool to reach out to the target audience worldwide.

As a business owner, it is imperative to have a presence on all popular social media platforms as a means of promoting your business. According to Oberlo.com, 73% of marketers believe in the effectiveness of using social media to promote their businesses. Similarly, studies conducted by Global Web Index in 2018, revealed that 54% of social media users check out a product or services on social media before patronizing such goods or services.

Using social media tools to promote your business goes beyond having a large following on popular social media platforms or making a few random posts once in a while. Specifically, it involves:

  • Commiting more time social media usage

  • Working on a target audience

  • Using relevant hashtags where necessary

  • Posting engaging comments, and more.

Here’s how you can develop a strong social media presence to promote your business on all social media platforms.

1. Set specific goals you want to achieve

Before committing to a social media platform to grow your business, have a clearly defined goal of what you want to achieve. Ask yourself the following questions:

  • What is my goal for creating social media pages?

  • Who is my target audience?

  • How do I reach out to these target audiences?

Your responses to these questions will depend on how well you’re familiar with major social media platforms like Facebook, Instagram, Twitter, Snapchat and others. You should

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How to Hire a Software Development Firm for Your App

How to Hire a Software Development Firm for Your App

With the world becoming more and more technologically advanced, it has become imperative for businesses to have a digital presence. This is why the demand for experienced and adept software developers is on a constant rise. After all, businesses often lack the in-house capabilities offered by software development firms. Entrepreneurs are constantly looking to hire app development companies that specialize in the kind of project they require.

In this article we will be covering many aspects of hiring a software development company and why you need to hire one.   

How to find the right software development company

To start with, let’s cover the struggles faced during the hiring of a software development firm. So many development firms are present out there, but it is tough finding the right one. It takes a lot of time to go through the appealing designs and sales pitches of development firms that claim to be experts in just about everything. One must not get distracted and instead focus to find the right development partner, who won’t treat your software project as just another one.

Know that software development is a lot more than just writing code

Software development is not just about writing a long line of codes; developers are responsible for a lot more. The developers might impact revenue flow, content, brand identity and customer experience. When a software development firm is good, it will go beyond, crafting a useful product, contributing to design and assisting in the deployment.

There is intense competition in the software development space

Most of the adept and experienced software developers are in high demand, mainly in the mobile app development field. However, later on, many entrepreneurs become frustrated to learn that 60% of mobile coders delivered less than five applications, whereas 20% delivered between five and nine.

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Definition And Scope Of Accounting

Liabilities and net value on the steadiness sheet characterize the company’s sources of funds. Liabilities and web value are composed of creditors and buyers who have offered cash or its equivalent to the company prior to now. As a source of funds, they allow the company to continue in business or broaden operations. If creditors and traders are sad and distrustful, the corporate’s chances of survival are limited. Assets, then again, signify the company’s use of funds. The company makes use of money or different funds offered by the creditor/investor to accumulate assets. Belongings embrace all the things of value which are owned or because of the business. Covers fixed-revenue securities and primary analytical tools in mounted-revenue markets. Topics include relative pricing of fastened-revenue securities, yield-curve estimation, securities with embedded options, and buying and selling strategies. Utilizes instruments such as rate of interest swaps, mortgage-backed securities, and credit score derivatives. I wish to be sure that my remarks in regards to the authorities should do with the politicians, and the heads of the departments, and never the bulk of the workforce.

Inside users are the individuals who handle the enterprise, i.e. management at the prime, middle, and decrease ranges. Their requirement of knowledge is totally different as a result of they make different types of choices. The top level is more involved with strategic planning; the center level is anxious equally with operational planning and control; and the decrease stage is taken into account more with execution and controlling operations. Info is supplied on completely different facets, e.g. cash resources, sale estimates, result of operations, financial place, sources and utility of funds.

The information offered shouldn’t be intended as an alternative to authorized or different professional providers. Authorized or other professional assistance must be sought before making any choice which … Read More...

How to Use Data Insights for Small Businesses

How to Use Data Insights for Small Businesses

  • Many companies still struggle to extract insight from their data.
  • Generally, as a smaller business you have the ability to be more nimble.
  • You need to treat data as a tool for growth, not a cost center.
  • Moreover, you need to focus on what type of insight will help your business to grow.

Over the past five years, big data, machine learning and artificial intelligence (AI) have become hot topics in the business world. Unlike the management fad du-jour, the capabilities of AI have transformed some of the most difficult and outdated business processes into highly efficient and profitable systems. But the gains from AI have also prompted widespread questions about whether fast-developing machine learning technologies can be applied to make small businesses even more efficient in other areas such as increasing sales.

Solving the problem of gleaning insight from data

Most organizations rely on AI to generate customized reports, data and customer insights. But their ability to measure, manage and control these efforts is limited. This is precisely why AI is still most often associated with cognitive applications and big data. Only a small proportion of new AI initiatives are aimed at companies’ operational processes, such as processes that increase sales. This leaves plenty of opportunity for real-time data optimization, more effective sales and reduced costs.

Until now, business intelligence has largely been the realm of the “smart humans” that think their way around spreadsheets and databases. But AI offers a powerful and easy-to-use way of capturing and showcasing this data.

The challenge is that the amount of data available is vast. And despite the movement toward open source database technology, when it comes to data analysis it’s the proprietary (and mostly unavailable) company-created data from big businesses that customers flock to. This is particularly true for customers with

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