Quality link building is a crucial part of SEO and a key element for ranking your website atop Google search results. One strategy for effectively building organic traffic and links that direct to your website is to publish an expert roundup.
An expert roundup is a blog post that features a collection of quotes or interview answers contributed by a group of industry experts or niche influencers. Usually, the creator of a roundup reaches out to these people, who are authorities in their fields and can draw upon years of experience, and asks them one or two specific questions that they can easily answer. All insights that these experts share are combined and published in one single piece of content.
Expert roundups can be about almost any topic that interests a reading audience. While the subject may relate to a particular product or service, you should take educational in assembling the content. Be creative in selecting the most compelling topic. Assemble complementary perspectives that interlink to provide comprehensive together.
What are the benefits of using expert roundups?
Now that you understand what an expert roundup is, it is important to understand the benefits that come from incorporating this type of blog post into your content strategy
Increased traffic and social shares
Expert roundups often increase engagement and can create a viral effect, which may mean hundreds or even thousands of social media shares.
The secret here lies in the fact that many of the experts that participate in a roundup will share the content in which they are positioned prominently with their own followers. Since a roundup provides valuable insights from a diverse group of respected industry representatives, people are more willing to trust and follow the actionable advice provided therein.
The amount of traffic that a roundup attracts correlates