One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your profile through organic search results.
You probably already know that. What you might not know is that Google tweaks its search algorithms as many as 600 times a year. That means that great SEO isn’t a goal to be attained; it’s an ongoing process that requires your constant attention.
At Clever Real Estate, we’ve made SEO one of our highest priorities, and it’s paid huge dividends, as we’ve seen our site ranking rise steadily since we began doing regular SEO audits. Here are some SEO strategies we focused on to improve our site ranking.
Provide a user-focused experience
One of the most important lessons of SEO is also one of the most obvious: if you want more traffic, you have to give people a reason to come to your website and, equally important, a reason to stay.
That’s because your site’s ranking isn’t just based on raw clicks. There’s an assumption, common in business circles, that all you have to do is get the customer onto the website. And maybe that was true a few years ago before SEO really became refined.
But a huge proportion of search engine ranking is determined by what happens after a user clicks onto your site. If they take a quick look and immediately click back to the search results, Google will note that, and your site will lose ranking.
At Clever, we recently undertook an overhaul of our 5000-article blog library after we noticed that many