Upcoming Trends in Container Glass Market

Container glass broadly refers to the glass used for the production of glass containers such as bottles, ampoules, jars, laboratory equipment, and bowls. In comparison to plastic containers, glass containers are safer, healthier, and recyclable. While plastic containers risk leaching chemicals into the contents within the container, glass containers are non-porous, non-reactive and reusable. The characteristics of glass containers are the main factors driving the growth of the container glass market at a global level.

The global container glass market is expected to reach a size of 65.4 Million Metric Tons (MMT) by 2020, growing at a compound annual growth rate (CAGR) of 3-4 percent, with the market value expected to reach $71 billion by 2022. The market is driven by an increase in the demand for alcoholic beverages in developing markets such as those in China and India.

 

Upcoming Trends In the Container Glass Market

The container glass market is set for steady growth in the upcoming years, especially with the decrease in the use of plastic containers. Here is an overview of the upcoming trends in the market:

 

Alcoholic Beverages: alcoholic beverages market, particularly for beer and wine, is expected to dominate the glass bottle market for the next 10 years, especially in the APAC, led by an increase in disposable income. Alcoholic beverages currently hold approximately more than 70 percent of the market share for container glass based on end-users. Beer consumption is expected to increase at a CAGR of 13-14 percent in India and at a CAGR of 7-8 percent in China.

 

Wider Applications: The pharmaceutical segment is projected to have the fastest market growth at a CAGR of 5-6 percent until 2022, driven by increased consumption of over-the-counter drugs. The cosmetics industry is another end-user segment for container glass which is expected to grow in … Read More...

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Defining Win Themes for Your Federal Proposal

Every business that enters the competition for federal contracts strives to win the award of the chosen contract to pursue. Knowing that the competition is high and the fight is merciful, companies prepare to overcome various challenges and complete all the needed requirements to convince the Government for their value.

But, how should a proposal be written to get the award? What are the most important aspects that need to be addressed in the solution? Responding effectively to an RFP is not as simple as it might seem. If you’re an experienced company then you must know. Elements such as proposal win themes, benefits, and discriminators are key to a complete successful proposal.

Best-in-class practices and various teams with specific roles that address different issues for different purposes are essential to delivering the message appropriately. Every part of the proposal is important, but Win Themes have a significant role in differentiating your solution from other candidates.

What are Win Themes?

Experienced proposal managers work closely with proposal writing teams to dedicate the right amount of time to determine strengths, discriminators, present hot features and explain the direct benefits that the Government will have if they select their solution for the award.

Using the right points to strategically demonstrate the value that your company will bring to the customer is not easy. Although, with the help of proposal experts you’ll be in the right track, especially if you hire experienced firms specializing in providing writing services for federal contracts.

Win themes are short, compelling, and customer-oriented pieces of content that allow you to convey the message of your solution in an effective way. Professional proposal writers have the ability to develop strategic, unique approaches to explain your professional performance abilities appropriately. Win themes are supportive evidence that guarantees that the … Read More...

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Top Reasons That You Will Benefit From Leadership Training

It is commonly said that leadership is a never-ending process. This statement is very true, especially when it comes to management and leadership skills. Not everyone who becomes a leader in our world today is born a leader. Anyone can become a successful leader with a sufficient amount of knowledge and training. So, how exactly do you benefit from leadership training from management training companies UK? Here are our top reasons why leadership training is extremely important for future leaders and managers:

 

1. Training Helps You Adopt the Best Leadership Style

Your leadership style greatly determines your success in your field or line of work. Currently, there are many different types of leadership styles, all with their own pros and cons. Leadership training can assist you to identify and implement a leadership styles that will have a positive impact on the people who look up to you to accomplish different tasks and achieve various milestones.

2. Training Will Help to Make Your Vision Clearer

Successful leaders always have a clear vision of what they want to achieve. Leadership training allows you to take some time from your busy schedules to evaluate your organisation and establish what you would like to achieve in the future. After undergoing training, you will be able to come up with a sound vision that will be clear to both you and the people you work with.

3. Training Will Boost Your Career Prospects

Getting your dream job often involves promoting yourself to potential employers. Most companies will be searching for an individual with skills and qualifications that surpass those of other job applicants. Leadership skills can help to distinguish you from the rest so that you can shine in all your job interviews.

4. Training Empowers You to Succeed

If you have … Read More...

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Can PR Be Seasonal?

PR agency managed campaigns which utilise a range of traditional and digital channels are imperative for business prosperity and increased market share. Seasons often dictate product demand, relevance, consumer’s mindsets and their willingness to make a purchase, therefore seasonal PR must be tailored to effectively engage consumers at key moments and outperform rivals.

Seasonal PR requires preparation and specialist roll-out, knowledge of who and where your target market is and their shopping habits, and a strong brand identity.

Example: A traditional roast is less likely to appeal to consumers in the summer months than in the winter, particularly Christmas, because any steak, chicken and vegetables they have in the fridge are often destined for a barbeque or salad. The PR angle should be shifted to recognise this and to produce the optimum conversion from interest to sales for these food items. Remind consumers of the product benefits in each season to secure all year long interest and vital loyalty for repeat business and recommendations.

Whichever PR channels are most viable for your brand, the goal is to enthuse consumers, instil nostalgia and a wish to create the same positive experience now. Imagine a PR agency informing you, their esteemed client, that your May bank holiday’s PR campaign for a cool drink would be “hosted” by a figure synonymous with Christmas in consumers’ minds, it won’t yield pleasing results. Relevance is questioned; the message lost.

Ceres PR is a leading food and drink PR agency with substantial experience converting interest in to repeat sales and revenue. Their team understands that your brand needs to be in the consumer’s mind as they shop, online or on the high street. Simply believing that a popular ice cream dessert brand will sell well over Christmas without any PR effort or investment is to … Read More...

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