Business & Finance | Business Made Simple

Defining Win Themes for Your Federal Proposal

April 20, 2019 AKHAD SUNARTO

Every business that enters the competition for federal contracts strives to win the award of the chosen contract to pursue. Knowing that the competition is high and the fight is merciful, companies prepare to overcome various challenges and complete all the needed requirements to convince the Government for their value.

But, how should a proposal be written to get the award? What are the most important aspects that need to be addressed in the solution? Responding effectively to an RFP is not as simple as it might seem. If you’re an experienced company then you must know. Elements such as proposal win themes, benefits, and discriminators are key to a complete successful proposal.

Best-in-class practices and various teams with specific roles that address different issues for different purposes are essential to delivering the message appropriately. Every part of the proposal is important, but Win Themes have a significant role in differentiating your solution from other candidates.

What are Win Themes?

Experienced proposal managers work closely with proposal writing teams to dedicate the right amount of time to determine strengths, discriminators, present hot features and explain the direct benefits that the Government will have if they select their solution for the award.

Using the right points to strategically demonstrate the value that your company will bring to the customer is not easy. Although, with the help of proposal experts you’ll be in the right track, especially if you hire experienced firms specializing in providing writing services for federal contracts.

Win themes are short, compelling, and customer-oriented pieces of content that allow you to convey the message of your solution in an effective way. Professional proposal writers have the ability to develop strategic, unique approaches to explain your professional performance abilities appropriately. Win themes are supportive evidence that guarantees that the … Read More...

Top Reasons That You Will Benefit From Leadership Training

March 21, 2019March 21, 2019 AKHAD SUNARTO

It is commonly said that leadership is a never-ending process. This statement is very true, especially when it comes to management and leadership skills. Not everyone who becomes a leader in our world today is born a leader. Anyone can become a successful leader with a sufficient amount of knowledge and training. So, how exactly do you benefit from leadership training from management training companies UK? Here are our top reasons why leadership training is extremely important for future leaders and managers:

1. Training Helps You Adopt the Best Leadership Style

Your leadership style greatly determines your success in your field or line of work. Currently, there are many different types of leadership styles, all with their own pros and cons. Leadership training can assist you to identify and implement a leadership styles that will have a positive impact on the people who look up to you to accomplish different tasks and achieve various milestones.

2. Training Will Help to Make Your Vision Clearer

Successful leaders always have a clear vision of what they want to achieve. Leadership training allows you to take some time from your busy schedules to evaluate your organisation and establish what you would like to achieve in the future. After undergoing training, you will be able to come up with a sound vision that will be clear to both you and the people you work with.

3. Training Will Boost Your Career Prospects

Getting your dream job often involves promoting yourself to potential employers. Most companies will be searching for an individual with skills and qualifications that surpass those of other job applicants. Leadership skills can help to distinguish you from the rest so that you can shine in all your job interviews.

4. Training Empowers You to Succeed

If you have … Read More...

Can PR Be Seasonal?

January 15, 2019January 15, 2019 AKHAD SUNARTO

PR agency managed campaigns which utilise a range of traditional and digital channels are imperative for business prosperity and increased market share. Seasons often dictate product demand, relevance, consumer’s mindsets and their willingness to make a purchase, therefore seasonal PR must be tailored to effectively engage consumers at key moments and outperform rivals.

Seasonal PR requires preparation and specialist roll-out, knowledge of who and where your target market is and their shopping habits, and a strong brand identity.

Example: A traditional roast is less likely to appeal to consumers in the summer months than in the winter, particularly Christmas, because any steak, chicken and vegetables they have in the fridge are often destined for a barbeque or salad. The PR angle should be shifted to recognise this and to produce the optimum conversion from interest to sales for these food items. Remind consumers of the product benefits in each season to secure all year long interest and vital loyalty for repeat business and recommendations.

Whichever PR channels are most viable for your brand, the goal is to enthuse consumers, instil nostalgia and a wish to create the same positive experience now. Imagine a PR agency informing you, their esteemed client, that your May bank holiday’s PR campaign for a cool drink would be “hosted” by a figure synonymous with Christmas in consumers’ minds, it won’t yield pleasing results. Relevance is questioned; the message lost.

Ceres PR is a leading food and drink PR agency with substantial experience converting interest in to repeat sales and revenue. Their team understands that your brand needs to be in the consumer’s mind as they shop, online or on the high street. Simply believing that a popular ice cream dessert brand will sell well over Christmas without any PR effort or investment is to … Read More...

Lorem Ipsum

December 2, 2018 AKHAD SUNARTO

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Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla facilisi. Donec semper nisi non enim pulvinar venenatis. Vestibulum semper metus.… Read More...

Why B2B Marketers ar a lot of focused in Automotive Domains And within the Electrical Business Zone?

October 17, 2018April 6, 2019 AKHAD SUNARTO

A B2B web site may be a variety of business directory or listings that helps the user to spot their would like of product and its accessories and services. ton of B2B marketers in on-line business systems use the previous business values and revenues. currently they concentrate a lot of on automobile sectors and electrical industries. numerous Dubai business directory is involve in on-line mode of exchange and skilled together with electrical instrumentality makers, automobile suppliers and electrical instrumentality suppliers and ar enclosed in enterprise applications. another professionals are concerned in B2B marketplace like merchandising specialists, agencies doing electronic trades, professionals in computing system like network engineers and server professionals.

industry seeking the interest of B2B traders
the method concerned within the gulf business directory has been effort methodology that considerations a lot of in industry. This computerizing method in sales helps in decrease of work that cuts down the fees for getting order. easy correspondence between customers has been sped up by the net. Utilization of a cryptography is presently being refined, sureties the quality of e-market correspondence in machine activity and getting. recess skilled resource that’s advertising their expansive divisions of machine customers likewise guarantees the stock level and booking the conveyance. This mode of business in each Qatar business directory and Saudi business directory have changed the enterprise of business that has clearly touching the auto industrial arena.

Doing specified and correct delivery in Electrical business
The surge of electrical business is outstanding as large developments like infrastructure, buildings, hospitals, IT parks that ar betting on power offer for his or her process. The demand for electrical equipments is additionally hiking thanks to these developments in urban sectors still as in rural sections. Electrical business has been revamped through this technique of on-line business in provides and … Read More...