Research shows that holiday spending is on the rise. Last year saw an increase of up to 4.8% over the previous year, and e-commerce businesses are benefitting from the trend. Shoppers now embrace online shopping and 61% of consumers are willing to buy from new retailers during the holidays.
The holiday season is a great time for your e-commerce business to attract new leads while satisfying the needs of your current customers. It also presents the online e-commerce retailer with an opportunity to provide consumers with seamless experiences as they move down the sales funnel from the intent phase to the purchasing phase with personalized and perfectly timed offers.
Over the past four years, I’ve worked with a hundred thousand different e-commerce stores. I’ve witnessed the following three strategies help increase sales year after year, and they can be utilized by your e-commerce site too.
1. Expand your product depth through the use of print on demand
In every store we’ve studied and worked with over the past four years, there comes a time when selling the same product type starts to give diminishing returns. Any time your sales go down, the chances of growth become slim. Even the most engaged audience will reduce their purchases after they’ve bought a dozen T-shirts from you, even if the new design you’ve released is impressive. Introducing new product types helps reinvigorate your audience, and this is what print on demand offers your audience.
Whether you are looking to sell some merchandise, test a new product or sell something to a niche market, print on demand is the best way to do it. Unlike traditional print technology, print-on-demand technology has evolved to a point where there are hundreds of different products you can make with no upfront investment in inventory.