How to Boost Holiday Sales for Your Online Store

How to Boost Holiday Sales for Your Online Store

Research shows that holiday spending is on the rise. Last year saw an increase of up to 4.8% over the previous year, and e-commerce businesses are benefitting from the trend. Shoppers now embrace online shopping and 61% of consumers are willing to buy from new retailers during the holidays.

The holiday season is a great time for your e-commerce business to attract new leads while satisfying the needs of your current customers. It also presents the online e-commerce retailer with an opportunity to provide consumers with seamless experiences as they move down the sales funnel from the intent phase to the purchasing phase with personalized and perfectly timed offers. 

Over the past four years, I’ve worked with a hundred thousand different e-commerce stores. I’ve witnessed the following three strategies help increase sales year after year, and they can be utilized by your e-commerce site too.

1. Expand your product depth through the use of print on demand

In every store we’ve studied and worked with over the past four years, there comes a time when selling the same product type starts to give diminishing returns. Any time your sales go down, the chances of growth become slim. Even the most engaged audience will reduce their purchases after they’ve bought a dozen T-shirts from you, even if the new design you’ve released is impressive. Introducing new product types helps reinvigorate your audience, and this is what print on demand offers your audience. 

Whether you are looking to sell some merchandise, test a new product or sell something to a niche market, print on demand is the best way to do it. Unlike traditional print technology, print-on-demand technology has evolved to a point where there are hundreds of different products you can make with no upfront investment in inventory. 

For your

Read More...

The Steps to Take When You Can’t Get a Business Loan

The Steps to Take When You Can't Get a Business Loan

Drumming up enough capital to get your business up and running is no easy feat, and millions of entrepreneurs have attempted to secure a loan only to find out that willing creditors are few and far between. Nevertheless, your startup or existing business may find it utterly necessary to get a sudden infusion of capital, and the failure to attain financial flexibility is tantamount to defeat in a competitive marketplace.

Luckily, not getting a business loan doesn’t have to spell an end to your business. Here’s what to do if you can’t get a business loan, and why being turned away isn’t always the end of the world.

Understand why you were turned down

Before beginning to delve into alternative means of raising cash for your business, it’s worthwhile to explore exactly why you were turned down for a business loan in the first place. While many entrepreneurs may throw their hands into the air and give up after being denied a loan, others realize the problem that prevented you from gaining access to a line of credit initially may be solvable later on down the line. If you never know why your business was rejected, you can’t hope to strengthen your weak points and return later, more confident and assured of your success than ever before.

It’s thus worthwhile to peruse some common reasons that businesses are turned away from loans, as this will help you successfully petition for financial assistance in the future. When you’ve truly exhausted your supply of creditors, however, and a business loan simply isn’t forthcoming, you need to get down to brass tacks and pursue alternative measures of establishing or broadening your commercial empire. One excellent, and uniquely modern, method is to rely upon is crowdsourcing. This option is easier and more profitable today

Read More...

Use Your Website to Get More Phone Calls

Use Your Website to Get More Phone Calls

  • Allowing customers to quickly and easily contact your business by phone call can improve your sales and build trust. 
  • By the year 2020, there will be an estimated 4.78 billion smartphone users potentially ready to call your business. 
  • 68% of consumers will stop looking for your company phone number if they can’t find it in two minutes. 
  • Your sales and website analytics can help you make practical marketing decisions to improve lead generation and conversions. 

Marketers spend a majority of their time thinking about how to reach potential customers through email and social media. These two platforms are responsible for generating leads, retaining customers and building valuable relationships, but they are just a piece of the puzzle. Many consumers still like having phone conversations with businesses before they buy their product or service. 

A business phone service option gives consumers a chance to call in and ask questions before they complete their purchase. This builds trust in your brand and helps drive consumers through your sales funnel. 

We are going to look at several tactics you can use to get more customer calls with your website. These tactics include split-testing your contact CTA and analyzing your data. 

1. Make calling your business a CTA. 

As business owners, we are familiar with common calls to action (CTAs) such as “subscribe now,” “tell me more” and “sign me up.” A CTA that encourages consumers to call your business can help you generate leads through phone traffic. 

Have you ever tried to call a business through its website, only to discover that its number is buried deep in a separate menu at the bottom of the page? If so, you’re not alone. Research shows that 68% of consumers looking to call a business will leave the website if they can’t find a phone

Read More...

The Analytics You Should be Paying Attention to

The Analytics You Should be Paying Attention to

There is a mind-bending amount of metrics and data involved in even a young startup. You cannot afford to ignore the analytics or facts. Even if you are willing to gamble going forward blindfolded, you can’t expect others to invest or come along for the ride without you knowing.

At best you won’t be nearly as competitive and profitable as you could be. You certainly won’t be taken seriously by angels and venture capitalists.

So, which metrics do you really need to know? Which are the musts that will ensure you stay in business and can sit down at an investor meeting without being dismissed in seconds? The metrics below are some of the ones I cover on my fundraising training. You will need to nail those if you want to land investors. 

1. Customer acquisition cost

How much does it cost you to get a new customer?

It’s one of the top questions potential investors will want to know. It’s also a vital number for entrepreneurs to know to understand their own finances, profits, marketing options and what they can afford to offer in return for loans.

This number is probably a lot higher than you think. Be sure you are doing all the math.

2. Churn rate

What’s the difference between the number of new customers or users you are adding versus the number you are losing? That’s important.

Adding new customers or users or visitors is great. Though if you are quickly losing them there is a problem. The content, service or product isn’t living up to expectations. Or the customer service or delivery is letting them down. Or it could be that you are being undercut by a competitor or your pricing is simply too high to be sustainable. Whatever it is, you need to

Read More...

What B2B Businesses Can Learn From B2C Selling

What B2B Businesses Can Learn From B2C Selling

Social selling is the technique of persuading the leads through the social media platforms. As, the number of people using the social media platforms is increasing day by day. Therefore, the companies are also focusing more on marketing through the social media portals. Though, the competition in the social media space is also rising, thus, the businesses have to come up with some of the most innovative social media marketing techniques to catch the fancy of the audiences. But, when it comes to specifically the B2B space, then in that case, the businesses will have to put in a lot more efforts.

As your B2B business enters a supported development stage, it presents you with fantastic chances to utilize your assets to reach an extended pool of clients. You’re in a superior position to convey your offer to purchasers and decision makers who were already outside of your hover of impact, and your business efforts during this stage can lead you to exponential development that can change the course of your whole association.

Over the most recent five years the idea of social deals has changed significantly with the reception of Web 2.0 and online networking. First of all, internet-based life has enormously expanded the scale and reach of our relationship systems (individuals with whom we keep up some level of balanced contact) and friend systems (individuals we don’t have the foggiest idea however whom we see as “individuals like me.”) Web 2.0 advancements have additionally changed the manner by which we work together on the web, with most B2B purchasing choices beginning, advancing, and frequently notwithstanding shutting on the web with no face to face gatherings.

Is B2B space drifting toward social selling?

B2B industry is now readily accepting the new sales and marketing techniques. The industry is moving

Read More...