Category: Computers

Web Hosting Security Concerns You’ve Overlooked

Your website is one of the most vulnerable parts of your IT setup, and the consequences of it being hacked can be very severe. The fact that your website is exposed to the world means that it is an easy target for hackers, and if it is compromised, it quickly becomes clear to all of your customers that you’ve been hacked.

Websites are compromised very frequently, even those belonging to huge companies that should really have security measures in place to stop this happening. Earlier this year, for instance, the website of the Dublin tram system was hacked. Visitors to the Luas website were greeted by the hackers’ message threatening to publish the stolen information unless they were paid one Bitcoin (approximately 3,300 Euros or $3,800 U.S.). Though the motivation for this attack appears to have been monetary gain, the hackers could have easily used their control of the site to spread malware or collect user information via a phishing attack.

For small businesses and individuals, it is often not feasible to spend hours setting up advanced security protocols for your website. Some companies can afford to outsource security, and there are certainly some benefits to that approach. Most of us, however, rely on the security tools and systems put in place by our web host. 

That means that security should be one of your primary concerns when choosing a web host, and you should be aware that platforms take different approaches to ensuring the security of your site. Two of the most popular e-commerce platforms, Shopify and WooCommerce, have significant differences: Shopify handles security for you, whereas WooCommerce relies on your web host being secure.

Check out the security features that the best web hosting providers offer you, so you can choose a provider who takes

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5 Elements of a Successful Training Video

Training videos are effective tools for communicating information to an audience who are learning about a specific subject. The audience can range from employees or curious individuals who are looking to expand their skill set. 

Training videos can be a stand-alone tool or a part of a training module. They are available online and can be accessed anywhere. However, sometimes these videos can come off as boring or even cheesy. This results in ineffective learning and even worse, the message the video is trying to deliver isn’t received and the viewer is left baffled. 

What makes a bad training video? We’ve heard countless people say those lousy instructional videos from the 90’s as an example. Let’s not forget the stiff acting and cringe-worthy lines; not to mention, unclear instructions. We now know what to avoid.

What makes a training video good? Take Melbourne Metro Trains’ video for raising awareness for train safety for example. You might’ve heard of the Dumb Ways to Die video. Train safety sounds like a pretty mundane subject so how can Metro get their point across about safety without the audience taking a snooze?

They decided to make a weird, yet pretty scary video to promote train safety. In the end, the catchy video ended up generating $50 million in free ads, contributed a 30% reduction in “near-miss accidents,” and went viral. 

Although there are several things that make it good, here are some simple elements to keep in mind when making effective training videos.

Visuals

Research shows that people are able to retain information from visuals or graphics in their long term memory in a much more effective way than written or spoken information. A study showed that individuals are only able to retain 10-20% of written or spoken information whereas they were able to

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Data Loss Protection for Small Businesses

Many small businesses (SMBs) assume that because they’re relatively small, they’re unlikely to be targets of cybersecurity attacks. While this may be the impression created by the extensive media coverage of attacks on large corporations, small businesses are, in fact, not only susceptible but a favorite target of bad actors. In fact, according to Verizon’s 2019 Data Breach Investigation Report, 43% of cyber attacks target small businesses.

As a small business owner, it is not only your responsibility, but it’s in your best interest, to protect your private data. Ignoring this growing risk can be detrimental to your company. Rather, you should take every precaution you can to prevent such attacks. Here’s what you need to know about data loss and why you should invest in protecting your small business from it.

Risks have never been greater

While it’s important to take preventative measures to ensure your business’ data isn’t compromised in the first place, bad actors are always inventing new ways of infiltrating and compromising business networks and data stores. Due to this, business owners and IT teams will constantly be chasing the evolution of cyber attack technologies. It is inevitable the bad guys will get access to your data, encrypting it and holding it for ransom, corrupting it, or even wiping it out completely.

In the past, many SMBs chose not to invest in data loss protection software simply because the threat against smaller businesses was much less severe. Today, malware and data theft monetization strategies have made it easier to attack smaller companies. Additionally, because of limited resources and budgets, many SMBs simply don’t have the defenses in place to protect them from the threat of cyber attacks. In other words, hackers no longer discriminate between large and small businesses.

Recognizing these threats is the first

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How to Hire a Software Development Firm for Your App

With the world becoming more and more technologically advanced, it has become imperative for businesses to have a digital presence. This is why the demand for experienced and adept software developers is on a constant rise. After all, businesses often lack the in-house capabilities offered by software development firms. Entrepreneurs are constantly looking to hire app development companies that specialize in the kind of project they require.

In this article we will be covering many aspects of hiring a software development company and why you need to hire one.   

How to find the right software development company

To start with, let’s cover the struggles faced during the hiring of a software development firm. So many development firms are present out there, but it is tough finding the right one. It takes a lot of time to go through the appealing designs and sales pitches of development firms that claim to be experts in just about everything. One must not get distracted and instead focus to find the right development partner, who won’t treat your software project as just another one.

Know that software development is a lot more than just writing code

Software development is not just about writing a long line of codes; developers are responsible for a lot more. The developers might impact revenue flow, content, brand identity and customer experience. When a software development firm is good, it will go beyond, crafting a useful product, contributing to design and assisting in the deployment.

There is intense competition in the software development space

Most of the adept and experienced software developers are in high demand, mainly in the mobile app development field. However, later on, many entrepreneurs become frustrated to learn that 60% of mobile coders delivered less than five applications, whereas 20% delivered between five and nine.

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How to Use Data Insights for Small Businesses

  • Many companies still struggle to extract insight from their data.
  • Generally, as a smaller business you have the ability to be more nimble.
  • You need to treat data as a tool for growth, not a cost center.
  • Moreover, you need to focus on what type of insight will help your business to grow.

Over the past five years, big data, machine learning and artificial intelligence (AI) have become hot topics in the business world. Unlike the management fad du-jour, the capabilities of AI have transformed some of the most difficult and outdated business processes into highly efficient and profitable systems. But the gains from AI have also prompted widespread questions about whether fast-developing machine learning technologies can be applied to make small businesses even more efficient in other areas such as increasing sales.

Solving the problem of gleaning insight from data

Most organizations rely on AI to generate customized reports, data and customer insights. But their ability to measure, manage and control these efforts is limited. This is precisely why AI is still most often associated with cognitive applications and big data. Only a small proportion of new AI initiatives are aimed at companies’ operational processes, such as processes that increase sales. This leaves plenty of opportunity for real-time data optimization, more effective sales and reduced costs.

Until now, business intelligence has largely been the realm of the “smart humans” that think their way around spreadsheets and databases. But AI offers a powerful and easy-to-use way of capturing and showcasing this data.

The challenge is that the amount of data available is vast. And despite the movement toward open source database technology, when it comes to data analysis it’s the proprietary (and mostly unavailable) company-created data from big businesses that customers flock to. This is particularly true for customers with

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