Category: Computers

How Technology Benefits Small Business

Technology has found its way into many layers of society, and many areas of business have been affected deeply by the developments in this field. It’s very likely that we’ll continue to see these developments as well, as many people stand to gain a lot from integrating modern technological advancements into their operations on a deeper level. Small businesses are no exception, especially those that are just starting out. It’s important to understand the implications of these developments for your own company, because utilizing them to their full potential is going to be crucial for expanding.

Better brand exposure

Using modern technological solutions can allow a business to gain significantly better exposure than possible in the past. This is particularly true for small businesses, which can experience significant difficulties in gaining territory in the beginning. Using certain solutions can be a very cost-effective approach to maximizing the exposure of your business, instead of relying on the classic, traditional marketing methods. Of course, everything has its place, and you should not underestimate the benefits of older techniques either. But things like digital ads should definitely not be underestimated because their potential to impact your operations is greater than ever before.

Natural communication with customers

Social media has changed everything with regards to the way people communicate with the companies whose products they purchase. We’re likely only seeing the tip of the iceberg in this regard. It’s easier than ever to get in touch with a company and raise your voice about certain issues with their services, and it’s a good idea for every business owner to familiarize themselves with the benefits that lie there. It doesn’t take a lot of effort to integrate social media services into your company’s standard operations, and it’s definitely something you should consider doing at the

Read More...

How to Use Social Media to Grow Your Small Business

Your business could already be on social media, or you may not have any digital presence. If you would like to leverage social media to grow your revenue, you’ll need to know the principles, formulas and tactics to get you started. Since social media algorithms change and no platform seems permanent, it is best that I only include the most transferrable, actionable items.

  1. Understanding user psychology is the key to maintaining the edge on social media.
  2. Rewards and urgency are universal drivers and complement the fast pace of social media.
  3. Use rewards + urgency in your campaigns to get people to buy.
  4. Use influencers or advertising, whichever is feasible, to get your campaign message out there.
  5. Curate toward platform, device and intent.

Our priorities shift according to time, place and context. In some instances, vanity and social comparison are the highest priorities. Luxury businesses thrive on such moments. On the other hand, there are moments where compassion is your driving force. Needless to say, that charities strive toward elevating empathy.

The question is, ‘What psychological forces drive a social media user?’

To find the answer, the research team at my firm analyzed a web-traffic sample of 80,000+ social media users across eight industries. The results showed two cognitive biases to be the chief drivers in social media users’ decision-making.

The driving forces: rewards and urgency

The human excellence owes itself to our universal reward-seeking tendency. So it is no surprise that incentives drive action when it comes to social media. Moreover, the short attention span further accents the inherently-precious nature of time when it comes to social media. These insights bring us to a two-point checklist of rewards and time-limits, which make up an effective social media campaign. 

Method 1: Influencer + rewards + urgency

For this method, you select

Read More...

Critical Cybersecurity Measures for Small Businesses

Out of all the data breaches that occur each year, a whopping 43% are usually directed toward small and medium-sized businesses (SMBs). Recent studies also suggest that cybercriminals are more attracted to small businesses.

According to this 2019 4iQ identity breach report, SMBs experienced a more than 420% increase in the authentic and fresh breaches in 2018. To add a bunch of salt to already open reputation and security wounds, most of these businesses don’t recover after a breach.

If at all they recover, it takes too long to get back to business. The reason? Lack of strong financial muscles to bail them out of the effects of a data breach as was found out in this InsuranceBee’s Cyber Survey, which noted that 83% of small businesses are weak financially and can’t recoup the losses due to a data breach.

Why are small businesses targeted in online attacks?

Read on, as we take you through, the very reasons why cybercriminals’ major targets are small businesses. This is not to scare you anyway as we’re also going to walk you through the best ways of locking cyber attackers out of your business.

Reasons small businesses are targeted in data breaches

Because of this, they tend to invest more in promoting the business and building it at the expense of the business’ online security. Well, the thieves are aware of this.

They, therefore, use automated tools that help find vulnerable company websites and databases then launch attacks on them.

  • Fewer resources; apparently, when starting online businesses, entrepreneurs tend to spend a lot on getting the businesses up. From hiring web developers to buying domains, hosting, bringing in employees and finalizing the paperwork, etc., it usually consumes a lot that the companies fall short when it comes to installing the necessary security

Read More...

How to Use Technology to Improve Office Productivity

Business owners everywhere are inundated with claims that they need to embrace the latest technological marvel if they want to remain successful in an ever-evolving marketplace. While many people understand the importance of innovating, however, relatively few entrepreneurs and managers know how to actually go about improving everyday productivity with the help of digital technology.

It’s time to stop squandering your innovative potential and to start using strategies that ensure you’ll squeeze as much productivity as possible from your office technology. Here’s how to supercharge your office productivity by enlisting the latest gadgets to your cause and mastering ongoing digital trends.

Learn about change before embracing it

Perhaps the most important thing to know is that you must thoroughly learn about technological change before embracing it. Rushing to embrace a new innovation that you’re unfamiliar with will lead to you wasting your limited budget on shiny gadgets that don’t do much more than shackle you down and stymie productivity while you attempt to master them. Study ongoing trends and determine why so many businesses are embracing a particular innovation. One such example is the trend of remote work, which is becoming commonplace in many offices and is supercharging American productivity as a result.

Working from home is widely being hailed as a method of boosting productivity, for instance, despite the fact that many critics alleged it would actually decay organizational efficacy. One two-year study from Stanford demonstrates that employees who worked from home were way more productive for one simple reason – they were much happier. Some critics assert that working from home means employees won’t actually work, but in reality, it results in fewer distractions and happier employees, two things which generally bolster productivity and profits alike.

You could never have been comfortable embracing remote work if you didn’t

Read More...

How to Choose a Website Template for Your Business

In today’s world of website templates and platforms offering custom web design services, business owners no longer have to know how to code to make beautiful sites from scratch. 

Of course, the sheer variety of website templates to choose from also introduces another problem: which template should you choose? When you don’t have design chops to begin with (which is by no means strange,) how do you get a website template that matches your brand, your product and your desired functionality? 

The good news is that choosing a website business plan template doesn’t have to be about gut feeling or because it “looks good.” There are logical reasons to choose one design over the other, which will save you from drowning in a sea of seemingly endless options.  

Below are four things to consider when choosing templates for your website. 

1. Understand what kind of business plan template you’re creating

First things first: what kind of business plan template do you want to build for your website? This may seem like a given, but many people make the mistake of focusing solely on the creative aspect of choosing a website template instead of first being clear on the type of site they want to build. With so many beautiful themes and templates out there, it’s easy to fall into the trap of choosing a sexy theme rather than accept a practical template that’s appropriate for your site.  

Remember, it doesn’t make sense to build a site without first knowing if it matches your needs and those of your customers. Every website has particular distinctions, depending on things like which industry you are in, your business objectives, the content your website will host and your target audience.

For example, if you want to sell retail goods on your site, you would

Read More...