Category: Customers

How AI Improves Customer Service

  • Artificial Intelligence plays a crucial role in mastering customer service. 
  • By 2020, chatbot use in enterprises could hit an all-time high of 80%.  
  • Consumers expect fast response times, personalized offers and individual attention. 
  • Data gathered with AI can help you improve your products, design, and support. 

Are you thinking about adding artificial intelligence to assist with your customer support team? If so, you’re not alone. Business experts use AI in virtually every industry. According to Chatbots Magazine, 80% of enterprises will supplement their customer service team with chatbot technology. 

Customer satisfaction translates to more sales, fewer refunds and better user experiences. A well-oiled customer service team can improve visitors and paying customers alike. When your support team can handle customer questions and problems, the result is a stronger business that focuses on creating a worthwhile experience for your target audience. 

There are plenty of practical reasons you should consider adding AI to your service team. We are going to look at five significant ways businesses can improve customer support for consumers and your employees. 

Increased conversion rates

Consumers are far less patient for information than they were a decade ago. We can now get answers to all of our questions just by reaching into our pocket and pulling out our smartphone. Access to 24-hour support is key to keeping visitors engaged with your brand. Research shows you’re seven times more likely to convert a lead if you answer them in less than 60 minutes. 

Chatbots are an excellent use for AI that allows business owners to keep in touch with their audience, even if there’s no human employee to answer their questions. The great part about using chatbots in this instance is you can program them to answer common questions that consumers may have. If someone comes to your website


How to Reduce Your Business’s Carbon Footprint

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder.

But just because our current free-market economic system does not make it easy to run a sustainable operation doesn’t mean your business should surrender to climate crisis. Climate change will devastate populations, ravage economies and significantly raise the cost of doing business as resources become scarcer and more expensive. From both a humanitarian and business standpoint, it makes a lot of sense for us to take a stand against uncontrolled climate change by negating our company’s carbon footprint.

Beyond dwindling resources, there are other practical reasons to enact policies that reduce your business’s greenhouse gas emissions. For one, as the climate emergency escalates, international governments will likely begin to introduce more stringent environmental policies – meaning that if you can neutralize your carbon footprint now, your company will be ahead of the game. In addition, research has found customers prefer eco-friendly brands and has linked a positive impact on the planet with employee satisfaction and morale.

Major corporations like Microsoft, Google, Lyft, and Salesforce are already committed to going carbon neutral, as are smaller companies like Burts Bees and Diamond Foundry. If you want to join them as a pioneer towards sustainability, here are four powerful first steps business leaders can take to make their company more carbon accountable.

Move towards zero waste

The current way we conduct business that is, through production, transportation, consumption and disposal of materials accounts for 42% of greenhouse gas emissions in the U.S. Implementing a zero-waste approach is a short-term, powerful action that can pay off immediately for the climate.

Moving towards zero waste begins with an assessment of your business’s current waste generation, management and disposal. During the audit,


How to Use Social Media for Business

Many people primarily use social media platforms to network and keep in touch with family and friends. Studies show that approximately 3.2 billion people worldwide are social media users with one in every three people actively present on Facebook, which accounts for over 2.32 billion users. Marketers, producers and business owners see the gold mine in using social media platforms as a tool to reach out to the target audience worldwide.

As a business owner, it is imperative to have a presence on all popular social media platforms as a means of promoting your business. According to, 73% of marketers believe in the effectiveness of using social media to promote their businesses. Similarly, studies conducted by Global Web Index in 2018, revealed that 54% of social media users check out a product or services on social media before patronizing such goods or services.

Using social media tools to promote your business goes beyond having a large following on popular social media platforms or making a few random posts once in a while. Specifically, it involves:

  • Commiting more time social media usage

  • Working on a target audience

  • Using relevant hashtags where necessary

  • Posting engaging comments, and more.

Here’s how you can develop a strong social media presence to promote your business on all social media platforms.

1. Set specific goals you want to achieve

Before committing to a social media platform to grow your business, have a clearly defined goal of what you want to achieve. Ask yourself the following questions:

  • What is my goal for creating social media pages?

  • Who is my target audience?

  • How do I reach out to these target audiences?

Your responses to these questions will depend on how well you’re familiar with major social media platforms like Facebook, Instagram, Twitter, Snapchat and others. You should


What Should a Good Credit Application Include?

If you’re providing a service such as marketing or technology, a credit application might not seem like an obvious need. But anytime you perform work for a client before you’re paid, you are in fact loaning the client money. Before you loan your clients money, make sure they fill out a credit application. 

A credit application has three main purposes:

  • To evaluate your customer’s creditworthiness.
  • To establish terms with your customer.
  • To provide protection in case your customer defaults on the agreement.

You don’t want your credit application to be too lengthy, especially if you are also going to have a contract, but to be effective your credit application needs to have certain key elements.

Information to evaluate your customer

To evaluate your customer, you need some basic information. This should also include information you might need if the customer becomes delinquent. For example, instead of only collecting the contact information for accounts payable, also collect contact information for the owner or senior management, depending on the size of the company. The more phone numbers, cell numbers and email addresses you have, the better.

The most basic information to collect is the name, address and phone number for the company and any parent companies. You will also want references and bank information. Performing a basic check of any information given can prevent you from doing business with a fraudulent company. You would be surprised at the number of companies who do business without first confirming even the most basic information.

Establishing terms with your customer

It may be obvious, but all too often I’ve seen clients who did not have any written terms of agreement with their customers. Without something in writing a customer can claim that the salesperson told them they could wait and pay until a certain


The Power of Email Personalization and Follow-Ups

No one wants to feel like just another customer. People love individual attention. They want to be seen as individuals who you know by name and truly appreciate. As Dale Carnegie puts it, “A person’s name to that person is the sweetest and most important sound in any language.”

Long story short, the days of one-size-fits-all-messaging are long gone. Modern consumers have come to demand and expect relevant and personalized content and experience, whether online or offline. Failing to personalize your emails isn’t just a sign of incompetent marketing. It’s just plain bad business.

Sending highly relevant, tailor-made materials and following up on past emails are key to customer retention. Not only do they strengthen customer experiences and make your emails more likely to be opened, but they also make you look darn good. And thanks to certain marketing tools, personalizing your emails and following up has never been easier.

What is personalized email marketing?

In short, email personalization is the act of targeting an email campaign to a specific subscriber by using the data and information you have about them. This may include information like their first name, where they live, the last product they bought, and the last time they visited your website, among others.

According to Campaign Monitor, “[Personalized email marketing] is proven to increase opens rates and drive revenue by as much as 760% because it helps marketers give subscribers more relevant, individualized content.”

Once you leverage the right tactics to step away from bulk messaging, you can make your customers feel like super VIPs, which can lead to increased engagement and more sales.

Why is personalization important in email marketing?

Personalization is crucial to email marketing practices because, as we mentioned earlier, people want to be seen as individuals. Sending personalized emails and following