Why In-House Marketing Teams Beat Outsourcing

Why In-House Marketing Teams Beat Outsourcing

If there’s one marketing trend that most agencies would love to see die off, it’s the ongoing migration of marketing functions from outside agencies to in-house marketing teams.

Where did this trend begin? It’s easy to blame everything on money; we know that the cost of outsourced marketing is one of the biggest concerns for CMOs around the world. But that’s not the only reason brands are turning away from agencies and building up their in-house teams.

New technologies are expanding in-house teams’ capabilities. By in-sourcing different elements of their marketing – such as digital advertising, creative, design and media buying – and combining this with the clever purchase of the right technologies, businesses are doing the following:

  • Using emerging marketing technology to take back control of their brand’s reputation and customer experience
  • Becoming agile enough (thanks to technological advances) to navigate the lightning-fast modern marketing landscape
  • Increasing productivity while decreasing overall costs
  • Allowing for greater innovation and risk-taking
  • Creating an in-house team with a deeper, more visceral understanding of the brand (which allows for more effective marketing overall)

As you can see, technology is what drives this trend. In-house teams are becoming more viable because of the emergence of new marketing technologies that allow those teams to reduce costs (especially compared to the cost of outsourcing to an agency).

Still, other factors are at play.

1. Passion and control

The Achilles’ heel of every outside marketing agency is its inability to intuitively understand a brand at the same level as the brand’s employees do. That’s simply the nature of the business – it takes time for an agency to learn about a new client, become accustomed to brand voice and tendencies, and get a feel for management and the direction the brand’s ambassadors would like to move in. Though


How to Apply Peter Drucker’s Management Theory

How to Apply Peter Drucker's Management Theory

Peter Drucker was a world-famous management consultant whose visionary management theories form the bedrock on which corporate America was built. Knowledge work, corporate social responsibility and organizational culture are just a few of the modern management concepts he conceived or propagated in the pages of his 39 beloved books.

To be clear, Drucker did not invent managers. By most accounts, however, he did invent management. When he began developing and disseminating his famous ideas in the 1940s, the “father of modern management theory” commenced a decadeslong journey during which he orchestrated a fundamental transformation of business leadership from a reactive to a proactive stance. Before Drucker, managers’ highest priority was supervising. Now, thanks to him, it’s strategizing.

“Drucker felt that all businesses need and deserve to be managed well,” said Drucker disciple Bruce Rosenstein, author of two books about the management guru and his theories: Create Your Future the Peter Drucker Way and Living in More Than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life. “Part of that, he believed, was thinking about the future … He recognized that even if you’re really successful now, you will fail later if you’re not thinking about the future.”

In Drucker’s own words: “Management is doing things right; leadership is doing the right things.”

It’s just one of many insights Drucker left behind for businesses of all sizes, in all sectors. For business owners and managers who take the time to learn about them, his life and work can yield many more.

Who was Peter Drucker?

Peter Drucker was born in Vienna, Austria, in 1909. He attended college and graduate school in Germany in the early 1930s, where he witnessed – and vocally opposed – the Nazis’ ascent to power. He subsequently fled to England


How Edtech Will Improve Employee Training

How Edtech Will Improve Employee Training

Edtech, like many other industry-specific offshoots of technology, has been disrupting the complex and diverse world of education, changing the way learners and their instructors interact in the process. First embraced by schools, colleges and universities, edtech, short for education technology, has gradually found its way into the corporate world, perhaps as a testament that learning and self-development don’t often stop on graduation day.

As office workers spend an average of 1,700 hours in front of computer screens every year and millions of others are highly dependent on their tech devices, it only makes sense for business owners to integrate technology into every aspect of their operations, including training. Thus, learning through edtech provides a uniquely efficient and convenient platform for businesses that are looking to train their employees.

While most companies are already using edtech in some form, the popularity and implementation of those facilities are set to grow at a rapid rate over the coming years, generating significant improvements that will ultimately lead to greater efficiencies and enhanced bottom lines.

There are four key reasons why edtech will change business training for the better:

  • Edtech satisfies the demands and expectations of the new generation.
  • Edtech boosts data absorption within the organization.
  • Edtech promotes teacher-student dialogues and feedback.
  • Edtech allows businesses to map out staff progress.

Here’s more on each of these key areas of improvement.

Edtech satisfies the demands and expectations of the new generation.

The working world is currently undergoing a clear generational shift as Baby Boomers retire and are replaced by the first waves of Generation Z workers, who are now in their late teens and early twenties. Consequently, companies need to invest in technology and modern approaches to training because the vast majority of new candidates entering the workplace are youngsters that have grown up


6 Steps to Build a Winning Company Culture

6 Steps to Build a Winning Company Culture

Our world is quickly evolving, and this is especially true when it comes to running a successful business. Over the last decade, I have seen firsthand how some companies rise and thrive while others crumble just as they start growing. With business digitalization taking over, there’s got to be a way to make your business crumble-proof, right?

There is, and you’re just about to find it out.

I’m well known as an expert in the financial services space as well as a top customer-generator globally. I co-founded a team that drives more than 1 million customers annually. Just for facts, we’ve helped to recover over $100 million in debt for Americans. There’s so much I could say about my team’s achievements, but it’s not the focus here.

Today I’ll be sharing some tips I have learned over the years to make sure your business remains relevant for a long time. By the end of this read, you’ll have learned how to build a winning culture and team for your business.

1. Define your company values.

Setting your company values is the first step to building a winning culture. This will give your company the right platform by clearly stating what you stand for as a business. Let each of your colleagues and/or employees have these values at their fingertips.

To get started on your company values, you need to ask yourself these three questions:

  1. Why does my company exist – why do we do what we do?

  2. What does my company believe in – what do we stand for?

  3. What is my vision for the company?

According to Buildium CEO Michael Monteiro, answering these questions puts you on the right track to build a winning culture, especially for startups. If your business is up and running but you missed out


7 Ways to Get the Most Out of Your Business Interpreter

7 Ways to Get the Most Out of Your Business Interpreter

It’s not uncommon for clients of language service providers (LSPs) to expect a lot from their interpreters. After all, they are paying for the services they get. Interpreters should be competent and prepared for the task, and not the cause of any miscommunication that ruins business deals or proposals. However, there are things you can do to help ensure that the resulting interpretations are accurate and precise.

If you want to ensure efficient interpreting, here are several steps to take.

1. Make sure you hire the best interpreter.

Before anything else, you need to ascertain that you are getting only the best interpreting services available. Adopt a stringent vetting process so you can be confident in the competence and track record of your interpreter. Once you start the session, there can’t be any room for doubts or second thoughts in the capabilities of your interpreter. You can’t work effectively with your business interpreter if you are not fully assured of their dependability.

By the way, if you are going to conduct lengthy meetings or conferences, it is recommended to have more than one interpreter. Interpreting is a mentally exhausting task, so someone should be on standby to take over the task if the first interpreter becomes mentally or physically depleted.

2. Brief your interpreter properly.

What most people tend to think is that interpreters produce perfect verbal translations on the fly, that they are experts capable of churning out translations whenever or wherever. The reality is that interpreters also need to prepare for the sessions they do, especially if unfamiliar terms and concepts are set to be discussed.

The following points must be included in the briefing:

  • The kind of interpreting needed (simultaneous or consecutive)
  • The topics that will be discussed
  • The venue of the meeting

Before the session starts,