Category: Marketing Solutions

How to Get Customers to Post Positive Online Reviews

  • The best way to get your customers to post positive online reviews about your company is to require your employees to ask for them. 

An online review is when a company allows customers to post user-generated reviews of their products and customer service right on the company’s web page, or in some cases the company’s social media pages, such as Facebook. There are dedicated review sites like the popular Yelp and Angie’s List, who are not affiliated with a specific company and invite posters to evaluate their purchases and experiences with a wide variety of businesses. Those sites help potential customers decide which companies to hire aren’t the only benefit your business will reap once your employees start asking for them. Those same employees are going to step up their service.

Require employees to ask for online reviews of your services

Consider this story about a cable technician who arrived an hour and a half late to the home of a customer to hook up a couple of new, wide-screen TVs. The tech did not call the homeowner with a heads-up about his schedule, and when he finally arrived, he acted like he was doing the man a favor. He was unfriendly and barely spoke to the man. He didn’t have all of the tools he needed for the job. And his work was so unacceptable that the customer actually called the cable company to request that a different tech be sent to his home to finish the job.

Fast-forward two years and the homeowner had moved to a different house. Again, he had two big TVs to hook up, so he called the cable company. And the very same tech showed up; on-time, with a smile on his face. This time he was friendly, talkative and efficient. He

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Grasping the Importance of a Unified Customer Experience

  • Find out about common challenges that arise during customer service.
  • Customers expect and deserve quality service.
  • Exceptional customer service is possible.
  • Learn to devise a customer care process.
  • Learn to develop ideals of customer care.

What the customer service experience reveals about your business

We’ve all been there. Maybe you need to send an important email that’s taken half an hour to draft. Or, you’re booking tickets for a vacation. Then, disaster strikes: Suddenly, you’ve lost your internet connection.

You quit and restart your browser. You reboot your laptop, tablet or phone. Things still aren’t working. You turn off your router and modem and wait 5 minutes before turning them on again. Nothing.

Finally, you bite the bullet and call customer service.

After waiting on hold for more than 20 minutes, you finally reach a human being. You give your customer details to the customer service representative and describe the problem. Then, you explain what you’ve already done to troubleshoot the problem. Because the customer service reps are reading from a script, they have you repeat all of the steps you already did. You bite your lip and play along, as you don’t really have any other choice.

Surprise, surprise: The problem’s still there. The customer service rep says they’ll have to get an engineer to call you back. “Don’t worry,” they say; “someone will get back to you in 10 or 15 minutes.”

Half an hour goes by. Annoyance has turned into frustration. Frustration has turned into anger.

You’re about to call the company again, when the phone rings. Hurrah! It’s the engineer! However, he doesn’t know anything about your problem, just that you have a problem. You explain the situation all over again.

You can hear the engineer tapping away at his keyboard. “Try it now,” he says.

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How to Use Social Media for Business

Many people primarily use social media platforms to network and keep in touch with family and friends. Studies show that approximately 3.2 billion people worldwide are social media users with one in every three people actively present on Facebook, which accounts for over 2.32 billion users. Marketers, producers and business owners see the gold mine in using social media platforms as a tool to reach out to the target audience worldwide.

As a business owner, it is imperative to have a presence on all popular social media platforms as a means of promoting your business. According to Oberlo.com, 73% of marketers believe in the effectiveness of using social media to promote their businesses. Similarly, studies conducted by Global Web Index in 2018, revealed that 54% of social media users check out a product or services on social media before patronizing such goods or services.

Using social media tools to promote your business goes beyond having a large following on popular social media platforms or making a few random posts once in a while. Specifically, it involves:

  • Commiting more time social media usage

  • Working on a target audience

  • Using relevant hashtags where necessary

  • Posting engaging comments, and more.

Here’s how you can develop a strong social media presence to promote your business on all social media platforms.

1. Set specific goals you want to achieve

Before committing to a social media platform to grow your business, have a clearly defined goal of what you want to achieve. Ask yourself the following questions:

  • What is my goal for creating social media pages?

  • Who is my target audience?

  • How do I reach out to these target audiences?

Your responses to these questions will depend on how well you’re familiar with major social media platforms like Facebook, Instagram, Twitter, Snapchat and others. You should

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Why Google Bots Aren’t Crawling Your Site

Over 5 billion Google searches are made each day! Everyone’s on Google to find answers to their queries and discover new things. In fact, Google is rated as the most popular website in both the global and U.S. markets. If your business isn’t featured on Google’s search engine result page (SERP), you are doomed!

Why are Google bots important?

Crawling. Indexing. Ranking. These are the three basic steps used by Google’s search engine automated robots (also called crawlers or spiders) to generate results on the SERP. If your website is unfriendly to these crawlers, you stand no chance of attracting organic traffic to your site.

So, how can you make Google bots find and crawl your site? First things first, know where you stand. Conduct a thorough SEO audit of your site to gauge its on-site, off-site and technical SEO performance. Second, determine how many pages are indexed. Simply type, “site:yoursite.com” into the Google search bar. If the number of results is drastically lower than the actual number of pages on your site, Google is not crawling all the pages on your site and you need to do something about it. 

Six Reasons why Google bots aren’t crawling your site.

Without further ado, let’s understand what makes a website crawler-unfriendly and what webmasters can do about it.

1. You have blocked Google bots.

Is Google not indexing your entire website? In this case, the first thing you need to check is your robots.txt file. Look for code snippets that disallow the bots from crawling any page on your site and simply remove such code.

Further, check for a crawl block in the robots.txt file using the URL inspection tool in Google Search Console. If you see an error saying that the crawl is blocked by robots.txt, get rid of it

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How to Optimize SEO on WordPress

WordPress is one of the most popular and widely used platforms for websites. It forms the foundation of than 30% of all websites on the internet and holds 60% of the CMS market share. WordPress is flexible and easy to use, even if you don’t know how to program. You can add your own content and make changes to your site easily.

Another reason why it is so powerful is that it’s easy to incorporate SEO best practices into your site. Optimizing your website for SEO helps it rank higher for key search terms. It brings more traffic to your site and saves on marketing expenses. There are many steps available for you to improve your site’s search ranking. Carry out the recommendations given here to jumpstart your site’s visibility. 

Leverage content

Good content needs to form the core of your SEO. Search engines like Google reward high-quality content above all other factors. Create content that is helpful and engages people. Stand-out content has certain features that appeal to readers.

  • Unique content: Unique content offers the latest information or presents information differently. Provide rich data and use media like infographics and videos are unique content. They engage users and drives more traffic.
  • Easy to read: It’s important to make your content internet-friendly. Make your content easy to scan by creating short paragraphs. Use conversational language and speak directly to users.
  •  Shareable: Use words that create emotions in users such as excitement and interest. Content that evokes emotion is sharable and builds a greater reach for your work.

Structuring your content and using other best practices also improve your SEO. Use heading tags such as H1 for titles and H2 and H3 for relevant subtitles. Maintain consistency in using heading tags so that search engines can index and understand your content.

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