Marketing in 2020 is going to be challenging and exciting. Tomorrow’s marketing trends will be shaped by the millennial market and huge leaps in technology. Businesses need to keep their ear to the ground for the latest trends and leverage them quickly. By staying on top of the major developments that impact marketing, you can drive business growth.
Let’s explore three of the key trends that could arise in 2020 and guide your marketing strategies.
AR and VR in marketing
Augmented reality (AR) and virtual reality (VR) technology are now commonplace in business-user interactions. These technologies offer immersive experiences to users and enable people to interact with your products. Adding AR and VR tech can also build brand awareness for your business.
Very often, just the buzz around AR and VR can spike interest in your brand, making it more memorable. By adding AR and VR content, you can boost engagements that lead to greater conversions. There are several helpful use cases that illustrate how virtual and augmented reality can benefit your business.
Today, tools like Google Lens and Apple’s ARKit allow people to point their camera at an image and get data. Image recognition algorithms can identify an image, download information, and display it on a user’s screen.
Augmented reality in the beauty industry allows people to try on makeup virtually to see how it looks. Brands like Estée Lauder, Lancôme, and Sephora have created AR tools that let people try lipsticks and nail polishes virtually. In this way, users can be more confident about buying a product.
Ikea has launched the Ikea Place app with AR tech that enables users to virtually place furniture in their homes. It not only helps users feel more comfortable buying furniture online, but it’s also a fun experience.
Quality link building is a crucial part of SEO and a key element for ranking your website atop Google search results. One strategy for effectively building organic traffic and links that direct to your website is to publish an expert roundup.
An expert roundup is a blog post that features a collection of quotes or interview answers contributed by a group of industry experts or niche influencers. Usually, the creator of a roundup reaches out to these people, who are authorities in their fields and can draw upon years of experience, and asks them one or two specific questions that they can easily answer. All insights that these experts share are combined and published in one single piece of content.
Expert roundups can be about almost any topic that interests a reading audience. While the subject may relate to a particular product or service, you should take educational in assembling the content. Be creative in selecting the most compelling topic. Assemble complementary perspectives that interlink to provide comprehensive together.
What are the benefits of using expert roundups?
Now that you understand what an expert roundup is, it is important to understand the benefits that come from incorporating this type of blog post into your content strategy
Increased traffic and social shares
Expert roundups often increase engagement and can create a viral effect, which may mean hundreds or even thousands of social media shares.
The secret here lies in the fact that many of the experts that participate in a roundup will share the content in which they are positioned prominently with their own followers. Since a roundup provides valuable insights from a diverse group of respected industry representatives, people are more willing to trust and follow the actionable advice provided therein.
The amount of traffic that a roundup attracts correlates
If your business has yet to create a strategy that markets to millennial customers, then it’s neglecting a major component of its target audience. Millennials make up the second-largest generation in the U.S. after baby boomers. They’re expected to soon surpass the older generation as they continue to grow and make up a majority of the buyer’s market.
As their numbers increase, so does their buying power. The more you know this specific demographic of people, the easier it’ll be to market to them and give them what they want so your business succeeds.
Millennial consumers differ from the generations before them because they grew up with technology, go further in their education, and encourage diversity. Their buying practices more closely align with their connection to a brand and its reputation rather than choosing the first option.
Since there are so many cultural, economic and technological differences between millennials and the generations prior to them, it’s crucial for businesses to market with these differences in mind. If you plan on marketing to a millennial customer in the same way you’d sell to a baby boomer, for example, you’ll won’t have many of them shopping with you.
Since they make up a large portion of the buying market, your business must learn more about them if it’s going to generate sales, build brand awareness, collect leads, and much more.
There are five different ways your business can market to millennials more effectively, including:
Being active on social media
Connecting through email
Featuring user-generated content
Providing stellar customer support
Implementing higher values
Here is more detail on each tactic you should be using to attract more millennial customers.
1. Be active on social
If you’re going to reach millennial consumers, then you need to be active on social media. Wherever they hang
Influencer marketing is on the rise, with 63% of marketers working with at least 10 influencers per campaign.
Business owners think audience engagement is the best way to measure the success of their influencer partnerships.
Picking influencers in your niche can help improve your traffic, sales and engagement.
Instagram, Facebook, and blogs are the most popular places to promote your business using these social media personalities.
Consumers are more likely to buy a product or service if it’s recommended to them by a friend. Many people view social media and blog influencers as friends, so a recommendation encourages their loyal followers to check out the company being mentioned. When a business owner or marketer works with an online personality to promote a product to their audience, we call this influencer marketing.
Influencer marketing is quickly becoming one of the best tools business owners have at their disposal. A staggering 63% of marketers work with at least 10 influencers when they launch a new campaign. That number is expected to rise as marketing teams learn how to create meaningful connections with these internet celebrities.
There are plenty of benefits to using this social media strategy to spread brand awareness, increase sales and improve engagement. In fact, social media plays such a critical role that 89.3% of business owners claimed that social media is somewhat or extremely vital to their success.
If you’re new to the world of influencer marketing, you probably have some questions. We are going to walk you through the various steps and decisions you must make if you want to use this valuable strategy
Consider your marketing goals
First, you’ll have to decide on your influencer marketing goals. There are several great benefits you can achieve by working with the right personalities. Some of the most common goals
A new year means a fresh opportunity for businesses to connect with their audience. It’s the right time to share your best content and help it go viral so that your brand stands out.
There’s no secret recipe that guarantees a viral post, or everyone would do it. However, viral content has specific common characteristics that you can leverage in your business content.
What makes a post go viral? People share content on social media because they get an emotional reaction and want to share that experience. Sharing content is also a way for people to define themselves in virtual spaces. It showcases a person’s stance on different topics and makes people feel like they are part of a movement.
By creating content that makes people develop such feelings, a business can create the best scenario for their content to go viral in 2020.
Let’s explore the different ways you can make your content go viral.
Create long-form content
Today, more people than ever before visit sites and access information on their mobile phones. So, it seems natural to create short-form content for smaller screens. It is easier to read and you get the relevant information directly.
However, in reality, long-form content gets more shares than short-form content does. Long-form content often contains complete and in-depth information that is helpful. Such content containing over 3000 words is rare, and people perceive long-form content as having more value. Create long-form content instead of focusing on several smaller pieces and you’re more likely to make it go viral.
Use the right content management platform
Your website plays a central role in hosting content. It’s essential to use a robust content management system to create your site and posts.
Using a WordPress platform is one of the best things you can do for