How to Use Social Media to Grow Your Small Business

How to Use Social Media to Grow Your Small Business

Your business could already be on social media, or you may not have any digital presence. If you would like to leverage social media to grow your revenue, you’ll need to know the principles, formulas and tactics to get you started. Since social media algorithms change and no platform seems permanent, it is best that I only include the most transferrable, actionable items.

  1. Understanding user psychology is the key to maintaining the edge on social media.
  2. Rewards and urgency are universal drivers and complement the fast pace of social media.
  3. Use rewards + urgency in your campaigns to get people to buy.
  4. Use influencers or advertising, whichever is feasible, to get your campaign message out there.
  5. Curate toward platform, device and intent.

Our priorities shift according to time, place and context. In some instances, vanity and social comparison are the highest priorities. Luxury businesses thrive on such moments. On the other hand, there are moments where compassion is your driving force. Needless to say, that charities strive toward elevating empathy.

The question is, ‘What psychological forces drive a social media user?’

To find the answer, the research team at my firm analyzed a web-traffic sample of 80,000+ social media users across eight industries. The results showed two cognitive biases to be the chief drivers in social media users’ decision-making.

The driving forces: rewards and urgency

The human excellence owes itself to our universal reward-seeking tendency. So it is no surprise that incentives drive action when it comes to social media. Moreover, the short attention span further accents the inherently-precious nature of time when it comes to social media. These insights bring us to a two-point checklist of rewards and time-limits, which make up an effective social media campaign. 

Method 1: Influencer + rewards + urgency

For this method, you select


Critical Cybersecurity Measures for Small Businesses

Critical Cybersecurity Measures for Small Businesses

Out of all the data breaches that occur each year, a whopping 43% are usually directed toward small and medium-sized businesses (SMBs). Recent studies also suggest that cybercriminals are more attracted to small businesses.

According to this 2019 4iQ identity breach report, SMBs experienced a more than 420% increase in the authentic and fresh breaches in 2018. To add a bunch of salt to already open reputation and security wounds, most of these businesses don’t recover after a breach.

If at all they recover, it takes too long to get back to business. The reason? Lack of strong financial muscles to bail them out of the effects of a data breach as was found out in this InsuranceBee’s Cyber Survey, which noted that 83% of small businesses are weak financially and can’t recoup the losses due to a data breach.

Why are small businesses targeted in online attacks?

Read on, as we take you through, the very reasons why cybercriminals’ major targets are small businesses. This is not to scare you anyway as we’re also going to walk you through the best ways of locking cyber attackers out of your business.

Reasons small businesses are targeted in data breaches

Because of this, they tend to invest more in promoting the business and building it at the expense of the business’ online security. Well, the thieves are aware of this.

They, therefore, use automated tools that help find vulnerable company websites and databases then launch attacks on them.

  • Fewer resources; apparently, when starting online businesses, entrepreneurs tend to spend a lot on getting the businesses up. From hiring web developers to buying domains, hosting, bringing in employees and finalizing the paperwork, etc., it usually consumes a lot that the companies fall short when it comes to installing the necessary security


How to Use Technology to Improve Office Productivity

How to Use Technology to Improve Office Productivity

Business owners everywhere are inundated with claims that they need to embrace the latest technological marvel if they want to remain successful in an ever-evolving marketplace. While many people understand the importance of innovating, however, relatively few entrepreneurs and managers know how to actually go about improving everyday productivity with the help of digital technology.

It’s time to stop squandering your innovative potential and to start using strategies that ensure you’ll squeeze as much productivity as possible from your office technology. Here’s how to supercharge your office productivity by enlisting the latest gadgets to your cause and mastering ongoing digital trends.

Learn about change before embracing it

Perhaps the most important thing to know is that you must thoroughly learn about technological change before embracing it. Rushing to embrace a new innovation that you’re unfamiliar with will lead to you wasting your limited budget on shiny gadgets that don’t do much more than shackle you down and stymie productivity while you attempt to master them. Study ongoing trends and determine why so many businesses are embracing a particular innovation. One such example is the trend of remote work, which is becoming commonplace in many offices and is supercharging American productivity as a result.

Working from home is widely being hailed as a method of boosting productivity, for instance, despite the fact that many critics alleged it would actually decay organizational efficacy. One two-year study from Stanford demonstrates that employees who worked from home were way more productive for one simple reason – they were much happier. Some critics assert that working from home means employees won’t actually work, but in reality, it results in fewer distractions and happier employees, two things which generally bolster productivity and profits alike.

You could never have been comfortable embracing remote work if you didn’t


How to Use LinkedIn for Business

How to Use LinkedIn for Business

Unlike other big-name social media sites (we’re looking at you Facebook, Twitter and Instagram), LinkedIn was specifically made for professional networking purposes. Although other social media platforms have business elements to them, none of them are geared solely toward making professional connections, showing off your job history and linking up with other like-minded businesses. 

Why use LinkedIn for business?

You might be thinking that channels like Facebook, Twitter and Instagram are a better fit to promote your business on because they have a lot more users. The more people you can reach, the better, right?

But people scrolling through their social feeds might not necessarily be looking for a business like yours. They might instead be looking up old school friends, researching hot travel destinations or trying to find a breakfast recipe for their new beau. 

However, people on LinkedIn are actively in a professional mindset and are often looking for business information. The power of LinkedIn predominantly lies in its advanced networking ability. Users can link up with other professionals all over the world who are in their industry or parallel industries. 

Connections and leads are created organically through the platform, and the features like Pulse, Groups and the advanced search function provide businesses with numerous opportunities to grow their reach. 

What is LinkedIn used for?

People tend to use LinkedIn to list their job history and to network with companies they might like to work with. From the business side, companies can headhunt promising individuals and get more eyeballs on their business. 

The platform allows you to:

  • Join groups that are relevant to your industry (or create groups to build a community around your brand)

  • Collect information about promising individuals in your industry

  • Share articles and visual content to get more traffic and leads

  • Build your expertise through


4 Tips for Improving Your UX Design

4 Tips for Improving Your UX Design

  • UX directly relates to your conversion rate and customer satisfaction.

  • If you don’t create a high-quality experience for your mobile users, you risk missing out on nearly 50% of consumers. 

User experience, or UX, is one of the most crucial factors you should keep in mind if you’re a business owner. UX encompasses how your website both looks and functions from a consumer perspective. A poor UX could decrease your web traffic, sales and customer engagement, having a negative impact on your business.

There are plenty of ways to improve the experience users have on your site. We are going to look at four tips you can use to master UX so that your customers have a smooth, enjoyable visit to your website. 

These tips work for virtually every niche and industry. E-commerce storefronts, blogs and SaaS companies can all benefit from a better UX. If you’re struggling with lead generation, traffic numbers or sales, this piece is for you. Let’s dive in! 

1. Master mobile design. 

Research from We Are Social and Hootsuite shows there are 5.11 billion mobile users today. The average market penetration rate is a staggering 67%. In other words, mobile users are essential to your success. 

It’s no longer enough to create a mobile-friendly version of your website. When smartphones first became popular, business owners would allow consumers to look at their websites on phones, but there were severe limitations. In most cases, consumers had trouble purchasing items, browsing forums and reading blog posts from their devices. The only way you can honestly deliver a high-quality UX to your mobile users is if you create a website with a responsive design. 

Instead of using the same design for all mobile users, your website should adapt to the user’s device based on size and speed.