Category: Networking

Why Blockchain Has Yet to Reach its Potential

Blockchain was one regularly appearing in major headlines around the world, but over the past few months the technology has seen a serious decline in the amount of media buzz surrounding it. Decentralized ledger technology has long been harkened as a revolutionary asset that will change the business world and our personal lives alike, but some critics are now contending that blockchain was just a trendy innovation that’s already fading into insignificance.

Blockchain may no longer be in the center of the media spotlight, but it would be foolish to count the technology entirely out. Here’s why blockchain’s time is yet to come, and why it will grow in importance as time goes on.

The technology and its proponents are still maturing

It’s easy to dismiss blockchain proposals as pie-in-the-sky fantasies, but what few critics realize is that we’re only just beginning to learn about the myriad ways that blockchain services can revolutionize our lives. The technology itself and its chief proponents are still maturing and will need time to develop their sea legs before they’re ready for the widespread adoption of blockchain services. Regulations for the technology were initially shunned, for instance, but it’s now growing clear that more carefully delineated standards for blockchain governance are necessary if the tech is ever to become mainstream.

Many contemporary blockchain laws are hasty and ill-fitting, for example, demonstrating that legislators will need to re-approach the technology with a better understanding of it if they’re to incorporate blockchain into the modern economy. In many instances, lobbyists who may not have the best intentions in mind for blockchain’s future have often been involved in the creation of regulations governing it. Mainstream financial actors who feel threatened by decentralized digital ledgers have also taken steps to tarnish blockchain’s name in the public eye,


The Key Website Metrics to Monitor Closely

  • Google Analytics is used by bloggers, e-commerce storefronts and non-profits as a way to judge website growth. 

  • Learning about how your audience behaves when on your site helps you make smart marketing decisions. 

  • Mobile users are at an all-time high, so ensuring you have a mobile responsive site is crucial for success

  • Forms are an excellent way to judge engagement and the overall sentiment of your target audience.

Business owners in every industry use Google Analytics as a way to track the performance of their website. Google Analytics contains a wealth of information available to people who want to reach their target audience, improve sales and check the health of their site. Additionally, marketers can use this information to create personalized ads and content, which translates to more conversions and email subscribers. 

There are countless reports and statistics you can pull from your Google Analytics report, but today we wanted to focus on five metrics that can help you grow your small business. We are going to look at reports that help you track blog engagement, user demographics, mobile statistics, and more. 

1. Top posts/pages

First, you should check your top posts if you want to learn about the kind of content consumers regularly view on your website. Understanding your blog traffic and most-viewed pages can help you make educated decisions when you’re assessing whether your content marketing strategy is effective. 

If you look at your top posts, and they all focus on one topic within your niche, you can decide to create more content around that category. For example, let’s say you operate a marketing website and you see that all of your top posts focus on email marketing. There’s a good chance that this subject will get you more traffic in the future. Knowing this, you can start


Critical Cybersecurity Measures for Small Businesses

Out of all the data breaches that occur each year, a whopping 43% are usually directed toward small and medium-sized businesses (SMBs). Recent studies also suggest that cybercriminals are more attracted to small businesses.

According to this 2019 4iQ identity breach report, SMBs experienced a more than 420% increase in the authentic and fresh breaches in 2018. To add a bunch of salt to already open reputation and security wounds, most of these businesses don’t recover after a breach.

If at all they recover, it takes too long to get back to business. The reason? Lack of strong financial muscles to bail them out of the effects of a data breach as was found out in this InsuranceBee’s Cyber Survey, which noted that 83% of small businesses are weak financially and can’t recoup the losses due to a data breach.

Why are small businesses targeted in online attacks?

Read on, as we take you through, the very reasons why cybercriminals’ major targets are small businesses. This is not to scare you anyway as we’re also going to walk you through the best ways of locking cyber attackers out of your business.

Reasons small businesses are targeted in data breaches

Because of this, they tend to invest more in promoting the business and building it at the expense of the business’ online security. Well, the thieves are aware of this.

They, therefore, use automated tools that help find vulnerable company websites and databases then launch attacks on them.

  • Fewer resources; apparently, when starting online businesses, entrepreneurs tend to spend a lot on getting the businesses up. From hiring web developers to buying domains, hosting, bringing in employees and finalizing the paperwork, etc., it usually consumes a lot that the companies fall short when it comes to installing the necessary security


How to Use Technology to Improve Office Productivity

Business owners everywhere are inundated with claims that they need to embrace the latest technological marvel if they want to remain successful in an ever-evolving marketplace. While many people understand the importance of innovating, however, relatively few entrepreneurs and managers know how to actually go about improving everyday productivity with the help of digital technology.

It’s time to stop squandering your innovative potential and to start using strategies that ensure you’ll squeeze as much productivity as possible from your office technology. Here’s how to supercharge your office productivity by enlisting the latest gadgets to your cause and mastering ongoing digital trends.

Learn about change before embracing it

Perhaps the most important thing to know is that you must thoroughly learn about technological change before embracing it. Rushing to embrace a new innovation that you’re unfamiliar with will lead to you wasting your limited budget on shiny gadgets that don’t do much more than shackle you down and stymie productivity while you attempt to master them. Study ongoing trends and determine why so many businesses are embracing a particular innovation. One such example is the trend of remote work, which is becoming commonplace in many offices and is supercharging American productivity as a result.

Working from home is widely being hailed as a method of boosting productivity, for instance, despite the fact that many critics alleged it would actually decay organizational efficacy. One two-year study from Stanford demonstrates that employees who worked from home were way more productive for one simple reason – they were much happier. Some critics assert that working from home means employees won’t actually work, but in reality, it results in fewer distractions and happier employees, two things which generally bolster productivity and profits alike.

You could never have been comfortable embracing remote work if you didn’t


Can Decentralization Solve Businesses’ Trust Problems?

As the internet has evolved, so have problems in general. In recent years, we’ve woken up to the fact that our personal data is one of the most valuable assets in the world right now. It’s also increasingly apparent that we don’t control that data. 

Edward Snowden may be a controversial figure, but he was among the first to expose the stark reality of this problem back in 2014. When we discovered that the NSA had been using Google data to spy on citizens in the name of national security, it seemed like it could be a watershed moment. 

Despite Snowden bringing the issue to public attention, though, not much has changed. If anything, the extent of the issue has become even more apparent. It’s now common knowledge that the 2016 presidential election may have been subject to Russian interference, facilitated by Facebook. 

Furthermore, the incentive model in social media is currently very lopsided. Social media companies are incentivized to gather our data so they can sell it to advertisers. No individual makes money directly from Facebook or Instagram, but influencers with large followings can be paid by companies to promote their goods. 

All this has created a system where, as users, we are reduced to mere commodities. Our data is harvested and sold, and we’re expected to consume ads and promoted posts with little regard for what we actually want to consume. There’s precious little incentive for anyone to create genuine, high-quality content based on unbiased truth. 

The root of the problem

If we are ever going to solve these problems, we need to understand the root of them. Earlier this year, one of Facebook’s co-founders, Chris Hughes, wrote a piece in The New York Times that called for the tech giant to be broken up. He explained with