Category: Sales

How to Create Viral Marketing Content in 2020

A new year means a fresh opportunity for businesses to connect with their audience. It’s the right time to share your best content and help it go viral so that your brand stands out. 

There’s no secret recipe that guarantees a viral post, or everyone would do it. However, viral content has specific common characteristics that you can leverage in your business content.

What makes a post go viral? People share content on social media because they get an emotional reaction and want to share that experience. Sharing content is also a way for people to define themselves in virtual spaces. It showcases a person’s stance on different topics and makes people feel like they are part of a movement.

By creating content that makes people develop such feelings, a business can create the best scenario for their content to go viral in 2020.

Let’s explore the different ways you can make your content go viral.

Create long-form content

Today, more people than ever before visit sites and access information on their mobile phones. So, it seems natural to create short-form content for smaller screens. It is easier to read and you get the relevant information directly. 

However, in reality, long-form content gets more shares than short-form content does. Long-form content often contains complete and in-depth information that is helpful. Such content containing over 3000 words is rare, and people perceive long-form content as having more value. Create long-form content instead of focusing on several smaller pieces and you’re more likely to make it go viral.

Use the right content management platform

Your website plays a central role in hosting content. It’s essential to use a robust content management system to create your site and posts.

Using a WordPress platform is one of the best things you can do for


How to Get Customers to Post Positive Online Reviews

  • The best way to get your customers to post positive online reviews about your company is to require your employees to ask for them. 

An online review is when a company allows customers to post user-generated reviews of their products and customer service right on the company’s web page, or in some cases the company’s social media pages, such as Facebook. There are dedicated review sites like the popular Yelp and Angie’s List, who are not affiliated with a specific company and invite posters to evaluate their purchases and experiences with a wide variety of businesses. Those sites help potential customers decide which companies to hire aren’t the only benefit your business will reap once your employees start asking for them. Those same employees are going to step up their service.

Require employees to ask for online reviews of your services

Consider this story about a cable technician who arrived an hour and a half late to the home of a customer to hook up a couple of new, wide-screen TVs. The tech did not call the homeowner with a heads-up about his schedule, and when he finally arrived, he acted like he was doing the man a favor. He was unfriendly and barely spoke to the man. He didn’t have all of the tools he needed for the job. And his work was so unacceptable that the customer actually called the cable company to request that a different tech be sent to his home to finish the job.

Fast-forward two years and the homeowner had moved to a different house. Again, he had two big TVs to hook up, so he called the cable company. And the very same tech showed up; on-time, with a smile on his face. This time he was friendly, talkative and efficient. He


How to Find the Right Manufacturer

When starting an e-commerce business, most startup founders have a tendency to focus on optimizing their websites and validating product value propositions.

Now, these are undeniably important tasks, and it’s a big part of what I do as a marketer. But all too often, they are prioritized at the expense of other vital tasks for e-commerce stores that plan on selling a physical product: finding the right manufacturer.

Quite simply, it doesn’t matter how good your idea is (to a certain extent). It doesn’t matter if you have a quality online platform to sell with. I’ve seen many e-commerce startups fall flat simply because they chose the wrong manufacturer for their products.

The right manufacturer will influence everything from the overall quality of your product to your ability to deliver orders on time and replenish stock in a timely manner. It’s one of the most important decisions you can make for influencing the future success of your e-commerce store. I personally have experienced the difficulties associated with hitting growth metrics and crafting quality customer experiences simply because of a sub-par manufacturer.

While this is an important decision, it’s not one that you have to make blind. The following tips are key insights that I’ve gained while working with various e-commerce brands as both a founder and a marketer that can help you find the right manufacturer for your needs:

1. Study domestic vs. overseas manufacturing.

For most e-commerce stores, one of the first decisions that needs to be made is whether you will work with a domestic or overseas manufacturer. In my experience, both options have pros and cons, meaning the right selection will typically vary from brand to brand.

Generally speaking, overseas manufacturing is going to be less expensive. It can also be easier to place high-volume orders with


How Fast Can E-Commerce Delivery Get?

Consumers stand to win as the major retail platforms continue to battle it out for market share. What are they winning? More convenience through faster product delivery – and every retailer has their own game plan.

Amazon Prime has driven major improvement in shipping logistics and fulfillment – and now it seems that all the major retailers are trying their shot. Changes in delivery times have started changing rapidly over the past year and look set to continue to improve in 2020.

Target, Walmart and now even other retailers like Best Buy are starting to roll out faster delivery on customer orders. Increased customer demand for faster delivery has led to different tech companies popping up to meet the need.

But as delivery times get shorter and shorter what can we realistically expect the future of fulfillment to look like?

Consumers used to think two-day shipping was fast

It wasn’t even that long ago that Amazon shocked the retail and e-commerce world with its two-day shipping announcement for Amazon Prime Members. That was a huge surprise to consumers who had grown accustomed to receiving their orders in three to five days – or even seven to ten days.

Product delivery and logistics had not really made many big strides forward prior to the announcement. Amazon was able to reduce shipping time by investing in its supply chains and technology. The big question was how would other traditional retailers be able to compete with such fast shipping?

Now it seems almost comical to think that two-day shipping was so fast. Amazon took advantage of a customer convenience factor that no other retailer had really leveraged because they were too concerned about their bottom lines.

Now platforms like Target and Walmart have seen the success of Amazon’s fulfillment strategy and have


How to Increase Revenue for Your Merchant Business

Every business, even an established one, will experience a slump in sales at some point during its existence. Even with superior products or services, a killer brand, and a hardworking band of employees, a business may still struggle to bring in new customers or deals and experience a sales plateau. 

And irrespective of the forces fuelling the sales plateau, a slump in sales can be catastrophic for businesses that are just starting out. The ability to generate sufficient revenue from sales is an important determinant of growth for a business. It is also a key metric that is used to measure the profitability of your business, something that your investors, creditors, and other stakeholders will be keenly looking at when deciding if they should partner with you. 

So, for businesses that are looking for ways to boost revenue without having to pump significant amounts of capital into their business operations, here are a few inexpensive ways that will go a long way in helping you break through a sales plateau.

1. Create a growth-oriented sales strategy

An effective sales strategy is the lifeblood of any profitable venture. Without it, your sales reps will be stumbling in the dark, often making decisions based on impulse and short-term gains instead of building on long-term goals as would typically be described within your sales strategy.

A good sales strategy often has a clear starting and endpoint. Begin by assessing where your business stands, specifically regarding your overall sales process. Key indicators to dig into here include total sales within the past year, the number of new and repeat customers, which customers brought in the most revenue and those who had the shortest sales cycles.

You can then use these indicators to create an ideal customer profile that your sales reps can subsequently use