Finding the Right Social Media Influencers

Finding the Right Social Media Influencers

  • Influencer marketing is on the rise, with 63% of marketers working with at least 10 influencers per campaign. 
  • Business owners think audience engagement is the best way to measure the success of their influencer partnerships. 
  • Picking influencers in your niche can help improve your traffic, sales and engagement. 
  • Instagram, Facebook, and blogs are the most popular places to promote your business using these social media personalities. 

Consumers are more likely to buy a product or service if it’s recommended to them by a friend. Many people view social media and blog influencers as friends, so a recommendation encourages their loyal followers to check out the company being mentioned. When a business owner or marketer works with an online personality to promote a product to their audience, we call this influencer marketing. 

Influencer marketing is quickly becoming one of the best tools business owners have at their disposal. A staggering 63% of marketers work with at least 10 influencers when they launch a new campaign. That number is expected to rise as marketing teams learn how to create meaningful connections with these internet celebrities. 

There are plenty of benefits to using this social media strategy to spread brand awareness, increase sales and improve engagement. In fact, social media plays such a critical role that 89.3% of business owners claimed that social media is somewhat or extremely vital to their success. 

If you’re new to the world of influencer marketing, you probably have some questions. We are going to walk you through the various steps and decisions you must make if you want to use this valuable strategy 

Consider your marketing goals 

First, you’ll have to decide on your influencer marketing goals. There are several great benefits you can achieve by working with the right personalities. Some of the most common goals

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How to Create Viral Marketing Content in 2020

How to Create Viral Marketing Content in 2020

A new year means a fresh opportunity for businesses to connect with their audience. It’s the right time to share your best content and help it go viral so that your brand stands out. 

There’s no secret recipe that guarantees a viral post, or everyone would do it. However, viral content has specific common characteristics that you can leverage in your business content.

What makes a post go viral? People share content on social media because they get an emotional reaction and want to share that experience. Sharing content is also a way for people to define themselves in virtual spaces. It showcases a person’s stance on different topics and makes people feel like they are part of a movement.

By creating content that makes people develop such feelings, a business can create the best scenario for their content to go viral in 2020.

Let’s explore the different ways you can make your content go viral.

Create long-form content

Today, more people than ever before visit sites and access information on their mobile phones. So, it seems natural to create short-form content for smaller screens. It is easier to read and you get the relevant information directly. 

However, in reality, long-form content gets more shares than short-form content does. Long-form content often contains complete and in-depth information that is helpful. Such content containing over 3000 words is rare, and people perceive long-form content as having more value. Create long-form content instead of focusing on several smaller pieces and you’re more likely to make it go viral.

Use the right content management platform

Your website plays a central role in hosting content. It’s essential to use a robust content management system to create your site and posts.

Using a WordPress platform is one of the best things you can do for

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How to Get Customers to Post Positive Online Reviews

How to Get Customers to Post Positive Online Reviews

  • The best way to get your customers to post positive online reviews about your company is to require your employees to ask for them. 

An online review is when a company allows customers to post user-generated reviews of their products and customer service right on the company’s web page, or in some cases the company’s social media pages, such as Facebook. There are dedicated review sites like the popular Yelp and Angie’s List, who are not affiliated with a specific company and invite posters to evaluate their purchases and experiences with a wide variety of businesses. Those sites help potential customers decide which companies to hire aren’t the only benefit your business will reap once your employees start asking for them. Those same employees are going to step up their service.

Require employees to ask for online reviews of your services

Consider this story about a cable technician who arrived an hour and a half late to the home of a customer to hook up a couple of new, wide-screen TVs. The tech did not call the homeowner with a heads-up about his schedule, and when he finally arrived, he acted like he was doing the man a favor. He was unfriendly and barely spoke to the man. He didn’t have all of the tools he needed for the job. And his work was so unacceptable that the customer actually called the cable company to request that a different tech be sent to his home to finish the job.

Fast-forward two years and the homeowner had moved to a different house. Again, he had two big TVs to hook up, so he called the cable company. And the very same tech showed up; on-time, with a smile on his face. This time he was friendly, talkative and efficient. He

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How to Use Social Media for Business

How to Use Social Media for Business

Many people primarily use social media platforms to network and keep in touch with family and friends. Studies show that approximately 3.2 billion people worldwide are social media users with one in every three people actively present on Facebook, which accounts for over 2.32 billion users. Marketers, producers and business owners see the gold mine in using social media platforms as a tool to reach out to the target audience worldwide.

As a business owner, it is imperative to have a presence on all popular social media platforms as a means of promoting your business. According to Oberlo.com, 73% of marketers believe in the effectiveness of using social media to promote their businesses. Similarly, studies conducted by Global Web Index in 2018, revealed that 54% of social media users check out a product or services on social media before patronizing such goods or services.

Using social media tools to promote your business goes beyond having a large following on popular social media platforms or making a few random posts once in a while. Specifically, it involves:

  • Commiting more time social media usage

  • Working on a target audience

  • Using relevant hashtags where necessary

  • Posting engaging comments, and more.

Here’s how you can develop a strong social media presence to promote your business on all social media platforms.

1. Set specific goals you want to achieve

Before committing to a social media platform to grow your business, have a clearly defined goal of what you want to achieve. Ask yourself the following questions:

  • What is my goal for creating social media pages?

  • Who is my target audience?

  • How do I reach out to these target audiences?

Your responses to these questions will depend on how well you’re familiar with major social media platforms like Facebook, Instagram, Twitter, Snapchat and others. You should

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How to Build a Solid Online Presence

How to Build a Solid Online Presence

Having top quality goods and services backed by a team of skilled and devoted specialists is a great foundation for a successful business. But unless your target audience is aware of your brand’s existence, all the money and time you spent perfecting your product and training your team will be in vain. Without a well-thought-out marketing strategy, your brand will go unnoticed and you will struggle to gain the success and recognition you desire. 

No matter the size of your business or the industry of your brand, it is vital to become and remain visible to your prospects, engage them in an ongoing dialogue, share valuable information and news about your company, ask and answer questions, collect and analyze feedback, and adjust your marketing approach as needed.  

In order to have the type of customer relationship you are looking for, it is critical to have a solid online presence. An online presence is your brand’s visibility on the web. It is the culmination of your exposure on whatever channels you use to promote your company online, including your website, social media, niche directories, email, contributor platforms, forums, Q/A resources and other channels. 

Having a strong online presence means that when prospects search for the products or services you offer, not only your website but also your promotional channels will float to the top of the search. A strong web presence increases your chances of being noticed by customers and chosen over your competitors. 

In addition to providing accessibility, a strong online presence promotes trust. Customers tend to prefer brands that appear open and responsive. They want to feel cared for, and confident that their needs will be respected and met.

A strong online presence demonstrates that your brand has gone to great efforts to build its reputation, brick-by-brick. A

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