- Influencer marketing is on the rise, with 63% of marketers working with at least 10 influencers per campaign.
- Business owners think audience engagement is the best way to measure the success of their influencer partnerships.
- Picking influencers in your niche can help improve your traffic, sales and engagement.
- Instagram, Facebook, and blogs are the most popular places to promote your business using these social media personalities.
Consumers are more likely to buy a product or service if it’s recommended to them by a friend. Many people view social media and blog influencers as friends, so a recommendation encourages their loyal followers to check out the company being mentioned. When a business owner or marketer works with an online personality to promote a product to their audience, we call this influencer marketing.
Influencer marketing is quickly becoming one of the best tools business owners have at their disposal. A staggering 63% of marketers work with at least 10 influencers when they launch a new campaign. That number is expected to rise as marketing teams learn how to create meaningful connections with these internet celebrities.
There are plenty of benefits to using this social media strategy to spread brand awareness, increase sales and improve engagement. In fact, social media plays such a critical role that 89.3% of business owners claimed that social media is somewhat or extremely vital to their success.
If you’re new to the world of influencer marketing, you probably have some questions. We are going to walk you through the various steps and decisions you must make if you want to use this valuable strategy
Consider your marketing goals
First, you’ll have to decide on your influencer marketing goals. There are several great benefits you can achieve by working with the right personalities. Some of the most common goals