Every business that enters the competition for federal contracts strives to win the award of the chosen contract to pursue. Knowing that the competition is high and the fight is merciful, companies prepare to overcome various challenges and complete all the needed requirements to convince the Government for their value.
But, how should a proposal be written to get the award? What are the most important aspects that need to be addressed in the solution? Responding effectively to an RFP is not as simple as it might seem. If you’re an experienced company then you must know. Elements such as proposal win themes, benefits, and discriminators are key to a complete successful proposal.
Best-in-class practices and various teams with specific roles that address different issues for different purposes are essential to delivering the message appropriately. Every part of the proposal is important, but Win Themes have a significant role in differentiating your solution from other candidates.
What are Win Themes?
Experienced proposal managers work closely with proposal writing teams to dedicate the right amount of time to determine strengths, discriminators, present hot features and explain the direct benefits that the Government will have if they select their solution for the award.
Using the right points to strategically demonstrate the value that your company will bring to the customer is not easy. Although, with the help of proposal experts you’ll be in the right track, especially if you hire experienced firms specializing in providing writing services for federal contracts.
Win themes are short, compelling, and customer-oriented pieces of content that allow you to convey the message of your solution in an effective way. Professional proposal writers have the ability to develop strategic, unique approaches to explain your professional performance abilities appropriately. Win themes are supportive evidence that guarantees that the strengths and discriminators presented in the proposal are genuine.
Win themes are important because they demonstrate that you comprehend the minor and major issues, challenges, and tasks required in the RFP solicitation. On the other hand, they provide enough evidence that you have the capabilities to provide the solution that will make the difference!