9 Recruiting Hacks for Your Company

9 Recruiting Hacks for Your Company

Recruiting is time-consuming and expensive, so it’s no surprise that staffing managers and talent management professionals are on the lookout for tips and tricks to ease the process while maintaining effectiveness.

In fact, the average cost per hire in the United States is just over $4,000. If you combine the cost with the average interview process duration of 23 days, you’re looking at a serious financial and time investment.

Recruiting well is no easy task. Yet, 32% of the workforce hoped to change jobs in 2019. It’s clear that there are many, many job seekers on the market, and it’s just a matter of attracting the right ones and keeping them on board throughout your recruiting process.

Luckily, there are several effective hacks that help cut down on both cost and process duration, while increasing your chances of discovering qualified candidates. Here are nine recruiting hacks you can implement today to create a smoother, more efficient process.

1.Craft an effective job ad

It should be obvious, but with all the job posts out there riddled with typos and irrelevant requirements, it bears stating – writing an attractive and well-edited job ad that matches the position is the ultimate recruiting hack.

There are candidates who will apply to every job in sight, but they’re not who talent management professionals like you are looking to attract. If you want top tier options for potential employees, make sure your ad is impeccable.

First things first, does the position title accurately reflect the role’s requirements? Most candidates search by job title, so make sure yours is aligned to attract those with the skill set you need.

Don’t simply cut and paste new ads from previous job postings. Though you should certainly reuse templates to cut down on time, update each position listing and craft

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How Corporate Partnerships Can Help Local Startups Grow

How Corporate Partnerships Can Help Local Startups Grow

There’s an assumption in the startup world that founders have to move to San Francisco, New York City, or another major hub in order to be successful. So you might be surprised to hear exactly how much of an impact a startup in the middle of Ireland can have – especially with the support of a corporate partner – and why staying put is so vital.

The benefits of staying close to home

Pest Pulse is headquartered in Dublin and is an alumnus of Start Co., an accelerator based in Memphis, Tennessee. Start Co. had already formed a strong relationship with ServiceMaster, the Fortune 1000 parent company of businesses like Terminix, by the time Pest Pulse was in the program. This existing relationship enabled Start Co. to introduce the well-established corporate, ServiceMaster, to the rising startup, Pest Pulse. ServiceMaster loved what Pest Pulse was up to so much that they decided to work together on a pilot. In doing so, the relationship proved to be successful in that it allowed Pest Pulse to build its product and increase its revenue without having to move out of Dublin.

Staying at home doesn’t just benefit the startup, though. Whether they’re in small Midwestern cities or on the coast of Ireland, startups can be especially important for their local economy because they give employees the means to save money and earn a living, equipping them to build wealth for not only their families, but also their communities.

For example, in Kansas City, Missouri, startups were responsible for creating 14,575 jobs locally in 2017. Further, a Kauffman Report from two years earlier found that the only net new jobs created in recent years came from companies no more than five years old, showing that startups are job creators.

However, help from larger companies

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A Written Code Of Ethics Is Vital For Small Companies

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A subsidiary company’s directors shouldn’t act in accordance with the instructions of the directors of the holding firm except they are glad that the act that’s required to be achieved is prudent, will promote the success of the subsidiary and is within the pursuits of the subsidiary. To behave blindly in accordance with instructions will expose these directors … Read More...

Venture Capital Winners and Losers: How to Stop the Bleeding from a Struggling VC Investment and How to Capitalize on Success

Venture Capital Winners and Losers: How to Stop the Bleeding from a Struggling VC Investment and How to Capitalize on Success

While venture capital investments can vary in countless aspects, one thing remains the same: They’re unpredictable.

Risk-taking is at the core of venture capital, and sometimes that risk can pay off in a big way. Other times, it can result in a problematic situation that requires a concerted effort to turn things around. So how do you handle these two extremes – restoring a struggling, but possibly valuable investment, and exploiting a highly successful one?

Let’s look at both ends of the spectrum separately.

The losing investments 

I recently had a venture capital client who had invested in a small software company that was essentially bleeding cash. The business had been in his portfolio for five years and had real customers and revenue, but profitability was lagging. The investor didn’t want to shut it down, but he also didn’t want to continue writing checks to barely keep it above water.

The company clearly had value, but the investor needed to know exactly how to derive that value – and how to stop the bleeding.

Although a so-called “purgatory” investment like this might have the potential to be valuable in the future, investors tend to view it as a drain on their resources, especially if there’s no clear end in sight. A decision needs to be made, with the investor’s choice of action ultimately tipping the tables toward success or failure.

When a venture reaches this point, investors have four options:

1. Sell the company: Ideally, you would sell the company to a strategic buyer who is interested because of the value the company adds to their own organization. This type of buyer can be hard to come by, but they are not infrequently found among a business’s competition or current customer base. Approaching possible buyers in this arena can be

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How to Use E-Commerce Video Marketing to Drive Sales

How to Use E-Commerce Video Marketing to Drive Sales

When customers shop online, they take extra steps to ensure the products they’re browsing are what they really want. Because they can’t see the product up close or hold it in their hand, they require reassurance and detailed information that tells them they’re ready to make a purchase.

So, why not use video marketing to move them through the sales funnel? Video content provides opportunities to give customers a better look at your products so they’re comfortable during the checkout process. 

Engaging customers with video marketing

If you want to increase e-commerce sales, you need to give the people what they want. In this case, it’s video. Around 40% of people say they want to see more video content from marketers, and with good reason. It’s an easy, fun way to interact with brands and gather more information about their products and services. It also breaks the monotony of text, images and other content that isn’t as engaging.

In general, people react more positively to video than other mediums. The demand for video has increased so much that marketers feel they have no choice but to make it the centerpiece of their content marketing strategies. About 45% of marketers plan to use YouTube as a content distribution channel in the near future, while 41% plan to use Facebook video content.

We’re going to go over the different ways you can use ecommerce video marketing to generate more sales, including:

Let’s get started.

1. Optimize video for mobile devices

You need to appeal to those in your audience who view your content on their smartphones and other non-desktop devices. If not, you’re neglecting more than 50 percent of people who view video content. If someone uses their mobile device or tablet to browse your website but can’t properly view your videos,

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