UX directly relates to your conversion rate and customer satisfaction.
If you don’t create a high-quality experience for your mobile users, you risk missing out on nearly 50% of consumers.
User experience, or UX, is one of the most crucial factors you should keep in mind if you’re a business owner. UX encompasses how your website both looks and functions from a consumer perspective. A poor UX could decrease your web traffic, sales and customer engagement, having a negative impact on your business.
There are plenty of ways to improve the experience users have on your site. We are going to look at four tips you can use to master UX so that your customers have a smooth, enjoyable visit to your website.
These tips work for virtually every niche and industry. E-commerce storefronts, blogs and SaaS companies can all benefit from a better UX. If you’re struggling with lead generation, traffic numbers or sales, this piece is for you. Let’s dive in!
1. Master mobile design.
Research from We Are Social and Hootsuite shows there are 5.11 billion mobile users today. The average market penetration rate is a staggering 67%. In other words, mobile users are essential to your success.
It’s no longer enough to create a mobile-friendly version of your website. When smartphones first became popular, business owners would allow consumers to look at their websites on phones, but there were severe limitations. In most cases, consumers had trouble purchasing items, browsing forums and reading blog posts from their devices. The only way you can honestly deliver a high-quality UX to your mobile users is if you create a website with a responsive design.
Instead of using the same design for all mobile users, your website should adapt to the user’s device based on size and speed.