A whopping 3.2 billion people or 42% of the world’s population uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.
After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.
Based on these statistics, then, it’s crucial that businesses have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing. They feel confused and overwhelmed by the many tips and strategies they have heard, so they end up either doing very little with their social media accounts or doing a poor job with their strategy.
A social media marketing strategy doesn’t have to be overly complicated. Your strategy entails
- Determining which social media channels to use
- Promoting your channels
- Creating a loyal fanbase
- Measuring results with relevant metrics
If you’re wondering exactly how to do this, read on to learn how to develop a social media marketing strategy for your business by following these four steps.
The first step is to figure out where your target audience is spending their time. A particular social network may be all the rage, but if your particular target audience isn’t using it, your efforts will be in vain.
Based purely on the numbers, Facebook is a great place to start. With 2.41 billion monthly active users, Facebook holds the lion’s share of the social media market, particularly in the U.S. Facebook visits account for an astonishing 45% of all social media visits in the U.S.
The next two largest networks are YouTube and Instagram. In fact, data from