Tips on Automating Your SMB’s Marketing Efforts

Tips on Automating Your SMB's Marketing Efforts

Automation is huge in the business world right now, and it’s not hard to see why. By streamlining certain tasks with the right technology, you can free up valuable hours in your day and focus more on running your business.

Marketing tasks are especially ripe for automation, and they can directly help a business boost its bottom line. So what are some good approaches to use if you’re looking to tap into the process? Below, members of Young Entrepreneur Council (YEC) share their favorite tools and strategies for automating their marketing efforts.

1. CRM software

“We use our client relationship management software to help automate marketing campaigns and increase returns. The CRM automatically tracks the activity for each campaign and provides data on the results. We analyze the data to identify campaigns which need improvement and establish where to invest our resources for a maximum return.” – Matthew PodolskyFlorida Law Advisers, P.A.

“On-site popups help us reach customers based on their behavior on our website. We can target customers who try to bounce, repeat visitors and first-time visitors with smart ads. Our system looks at various data points and trends with each consumer, and then triggers a campaign that is personalized just for them. Others can use this system by analyzing their customer data and identifying trends.” – Syed BalkhiWPBeginner

3. Chatbots

“We use chatbots as a way to contact consumers while they are on our website. If they are checking the pricing page, the bot will ask if they have any questions. If the consumer is viewing blog content, our bot is capable of suggesting related articles to the consumer to keep their interest and improve engagement.” – David HenzelLTVPlus

4. Lead scoring

“Automated lead scoring is a great tool to use to

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Research In International Business And Finance

Good financial management is crucial when starting what you are promoting and for the growth of your corporation. Getting your funds in order means your online business can work extra efficiently and places you in a greater position when in search of funding for growth. Efficiently managing your funds can create sustainability and growth for your corporation, so it is vital to get it right. If a (public or private) company’s annual accounts and reports will not be sent to members and others entitled to receive them inside the related time period the corporate and every officer of the corporate who’s in default is liable to a positive (Firms Act 2006, section 425). Failure by any firm to file its annual accounts and reports with the Registrar of Companies and, for a public firm, failure to lay the annual accounts and experiences earlier than the company usually assembly, earlier than the tip of the allowed periods, renders each one who was a director instantly earlier than the top of the related time intervals liable to a nice and, for continued contravention, to a day by day default fine (Corporations Act 2006, sections 438(4), 451(4)).

For extra typical brick-and-mortar business homeowners, you will often need a extra sturdy answer like QuickBooks Pro or Peachtree Accounting for capabilities like payroll reporting and examine producing. Every bit of software has its benefits, however don’t forget that QuickBooks has been the usual in enterprise accounting software for a few years now. As for options and primary operations, both applications will provide you an identical functionality and comfort for your small business.

You will examine Introduction to Financial Markets and Economic Rules in addition to Global Challenges for Enterprise and The Enterprise of Edinburgh, which introduce key concepts of management and business together with technique, … Read More...

3 Tips for Creating a Mobile Marketing Strategy

3 Tips for Creating a Mobile Marketing Strategy

When you think about the experience your brand provides users, does it include mobile? If not, it’s time to boost your mobile marketing campaigns so you cater to every single user who visits and engages with your website. 

In 2019, you can’t expect your business to grow without addressing a mobile marketing strategy. Mobile marketing aims to target and cater to users on non-desktop devices, such as smartphones and tablets. Mobile users who engage with your brand must have a positive experience that brings them back. Otherwise, you miss out on creating conversions and generating sales. 

Why should you have a mobile marketing strategy?

Google constantly changes and updates its algorithm for ranking content. It considers how users interact with websites and what provides the smoothest, most painless experience to find content. It’s crucial to align your marketing practices according to Google’s indexing so your website shows up when your target audience performs a search.

In early 2018, Google introduced mobile-first indexing. This means Google uses the mobile version of a webpage for indexing and ranking so it’s easier for those on mobile devices to find and interact with content. When Google’s crawlers indicate that a page is mobile-friendly, it adds this information to its database and presents it to mobile users. This increases the chances of a mobile-optimized website appearing for users who can easily navigate and interact with it. 

In a nutshell, if you want your content to show up in a Google search, you need to use mobile-friendly practices in all areas of your marketing. This includes your website, social media, email marketing and more. If it’s difficult for mobile users to navigate, you’re missing out on conversions and feedback.

There are numerous studies and statistics out there that emphasize the importance of catering to the

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6 Steps to Build a Winning Company Culture

6 Steps to Build a Winning Company Culture

Our world is quickly evolving, and this is especially true when it comes to running a successful business. Over the last decade, I have seen firsthand how some companies rise and thrive while others crumble just as they start growing. With business digitalization taking over, there’s got to be a way to make your business crumble-proof, right?

There is, and you’re just about to find it out.

I’m well known as an expert in the financial services space as well as a top customer-generator globally. I co-founded a team that drives more than 1 million customers annually. Just for facts, we’ve helped to recover over $100 million in debt for Americans. There’s so much I could say about my team’s achievements, but it’s not the focus here.

Today I’ll be sharing some tips I have learned over the years to make sure your business remains relevant for a long time. By the end of this read, you’ll have learned how to build a winning culture and team for your business.

1. Define your company values.

Setting your company values is the first step to building a winning culture. This will give your company the right platform by clearly stating what you stand for as a business. Let each of your colleagues and/or employees have these values at their fingertips.

To get started on your company values, you need to ask yourself these three questions:

  1. Why does my company exist – why do we do what we do?

  2. What does my company believe in – what do we stand for?

  3. What is my vision for the company?

According to Buildium CEO Michael Monteiro, answering these questions puts you on the right track to build a winning culture, especially for startups. If your business is up and running but you missed out

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How to Invest in Startups

How to Invest in Startups

Nothing gives you perspective on investing in startups like running one, and vice versa. 

Since founding Clever Real Estate in 2017, I’ve had many “through the looking glass” moments where I found myself considering internal company decisions through the lens of an outside investor. (“If I was thinking about investing money in Clever, would this move inspire confidence or caution?”) As one part of a decision-making rubric, it can make you see things from a more objective perspective, separate from your own rationalizations and blind spots.

On the other hand, although my company’s still in its early stages, I’ve already learned so much about what makes a startup successful and what can sink its prospects. With those insights guiding where I put my money, I feel much more confident in my startup investments. Will every one hit? Of course not. But I like my chances.

Here are a few guidelines I’ve put together, based on my time inside and outside the startup investment world.

Choosing the right company

1. Meet the founders.

There’s a lot of truth in the cliche about how you should invest in people, not companies. Starting a business is brutally difficult, and obstacles and problems pop up almost daily. Without a passionate founder who’s 100% committed to their vision, the odds of success sink to near zero. Meet them, talk to them, and find out what they’re all about.

Another necessity is genuine expertise. We all know there’s a superficial level of expertise that can get you through a cocktail party conversation or even a business meeting, but to really make it in your field, you need a deeper level. Deep, genuine expertise is a product of obsession. I would never invest in a company if the founder wasn’t truly obsessed with their vision.

One

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