Automation is huge in the business world right now, and it’s not hard to see why. By streamlining certain tasks with the right technology, you can free up valuable hours in your day and focus more on running your business.
Marketing tasks are especially ripe for automation, and they can directly help a business boost its bottom line. So what are some good approaches to use if you’re looking to tap into the process? Below, members of Young Entrepreneur Council (YEC) share their favorite tools and strategies for automating their marketing efforts.
1. CRM software
“We use our client relationship management software to help automate marketing campaigns and increase returns. The CRM automatically tracks the activity for each campaign and provides data on the results. We analyze the data to identify campaigns which need improvement and establish where to invest our resources for a maximum return.” – Matthew Podolsky, Florida Law Advisers, P.A.
“On-site popups help us reach customers based on their behavior on our website. We can target customers who try to bounce, repeat visitors and first-time visitors with smart ads. Our system looks at various data points and trends with each consumer, and then triggers a campaign that is personalized just for them. Others can use this system by analyzing their customer data and identifying trends.” – Syed Balkhi, WPBeginner
“We use chatbots as a way to contact consumers while they are on our website. If they are checking the pricing page, the bot will ask if they have any questions. If the consumer is viewing blog content, our bot is capable of suggesting related articles to the consumer to keep their interest and improve engagement.” – David Henzel, LTVPlus
4. Lead scoring
“Automated lead scoring is a great tool to use to