Day: October 9, 2019

BizFiTech — The Enterprise Finance Expertise Group

Arguably some of the most troublesome jobs to work are these in retail or food service. The pay often isn’t very good and it’s a must to work with a number of the most tough folks whereas sustaining an air of calm professionalism. These jobs depart a lot to be desired to say the least, but the abilities that they supply prove to be invaluable in the workforce. These positions pressure staff to develop in ways that others may not. The rest of this article discusses some of the areas in which workers improve in by means of their positions. The cash circulate statement is mainly a 12 months’s value of checking account statements, captured on a one-web page spreadsheet. The top line is the money on hand at the beginning of the time interval—as an example it is the month of January. The subsequent rows are headed money receipts.” The spreadsheet can have as many strains here as are wanted to seize all sources of incoming money.

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The SCF is drastically affected by the change in Stability Sheet line objects. When Belongings on the Balance Sheet fall, Money usually rises. For example: if Accounts Receivable” (an Operating Present Asset on the Steadiness Sheet) falls, it’s … Read More...

Easy SEO Tips for Small Businesses

Search engine optimization (SEO) seems to have a mysterious shroud around it that frightens most business owners. They understand the value it can bring and how it can help their businesses, but they don’t believe it is something they can conquer on their own. Instead, they shell out thousands of dollars to agencies, even though they could handle many aspects of SEO internally.

It’s not rocket science. SEO is something that every business owner can and should spend some time doing. We are going to focus on the less-technical aspects of SEO – mainly creating content for the blog on your website. This type of content-driven marketing will benefit your SEO and help you establish creditability and expertise in your field.

This SEO approach is effective for internet-based businesses, software as a solution (SaaS) businesses or any type of e-commerce business. Let’s take a look at how Google SEO works and the most important things you can start doing to improve your website’s ranking.

How Google SEO works in a nutshell

The goal of SEO is to show the most relevant and high-quality results for the end-user. Search engines need to be able to crawl, or read, what is on a website to determine what topics it is relevant for it. It does this by identifying what keywords a web page has, how established a website is and how many websites send traffic or links to that webpage.

Generally, the more links you have, the more established the website and the more relevant content you have for your niche, the better your website will rank in search results.

Google is constantly checking every page on the internet for those aspects to determine webpage quality and relevancy. You don’t need to be a super-technical website expert to focus on those


How to Keep Your Job and Your Side Business

Millions of employees work hard for the companies that hired them but hope to launch their own side businesses one day. Even though they may dream of nursing their side businesses into full-fledged commercial operations, for now they need to keep their day jobs.

Before launching a side business, it’s important to remember that many employees who begin small projects end up getting fired thanks to their inability to attend to their primary responsibilities.

How do you start a side business without losing your primary employment? Here are some tips that can help you stop your side business from getting you fired.

Have you signed an employment contract?

The first and most important consideration when checking if you can establish your own side business without getting fired is to determine if you signed an employment contract when you were hired. If you did, you’ll want to read through it in its entirety to understand what limitations may have been placed on you by your current employer. Many companies prohibit their workers from launching side businesses as they don’t want your attention and creative energy to be used elsewhere, so failing to check your contract could end up costing you big time.

It’s important to understand how important these contracts can be. If you have indeed signed a contract guaranteeing that you won’t start a side hustle or pledging not to compete in the same industry if you suddenly resign, you’ll find it incredibly difficult to achieve your ambitions. Employees who have been boxed into a corner like this are encouraged to seek out legal expertise, as only a clever lawyer can help you after you’ve signed a contract which narrows your future opportunities and mitigates your ability to pursue them.

While you may not be explicitly banned from launching your


How to Resolve Sales and Marketing Conflicts

You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic and hopefully closes the sale. 

Since your sales team drives all the revenue and your marketing team drives all the leads, they go head-to-head over who is more important and who is doing their job correctly. The sales team complains about poor leads and your marketing team complains about low close rates.

On and on it goes.

But having your sales and marketing teams bicker about their value isn’t productive. In fact, it can build animosity and a toxic work environment. Further, when your two teams don’t work together effectively, your revenue is on the line.

What’s a savvy business owner to do? Know that conflict between sales and marketing teams is common. Here are eight tried-and-true methods for getting your teams working together again.

Are your sales and marketing teams at war?

The war between sales and marketing has been so pervasive that even The Harvard Review has written an article on the matter. It seems to be a tale as old as time: sales and marketing teams arguing over which tasks are most important and who does them best.

Perhaps you’ve seen the signs already. Passive-aggressive emails. Bickering in your Slack channels. Disagreements about marketing, lead nurturing and sales practices. A war is brewing.

Potential areas of conflict between sales and marketing teams

Why the conflict? Here are some possible reasons why your two teams aren’t seeing eye to eye.

  • Lack of communication. If your sales and marketing teams exist as stand-alone departments, it could be that their issues come down to lack of or poor communication. When there’s not much overlap between departments, it can be hard for teams to communicate, collaborate and

How to Produce Expert Content Using Freelancers

Marketers in 2019 are all in on content marketing – and with good reason. According to data from Meaningful Brands, 84% of consumers expect brands to produce content that entertains, provides solutions and produces experiences and events.

Failing to capitalize on content marketing can put your brand at a competitive disadvantage. But the one thing most marketers don’t mention is that average content doesn’t produce a return on investment.

To really move the needle, you need expert-level content that establishes your authority as a thought leader within your industry. Understanding this is one thing – actually achieving it is another. Unless you have a surprisingly large amount of free time, you’ll rely on freelance writers and other content creators to shoulder the content burden for you. But even outsourcing comes with its own challenges.

The dual challenges of outsourcing expert content creation

If you’re a B2C company selling health and wellness products, congratulations. You’ll have no trouble finding freelance writing talent that’s likely to deliver great content at an affordable rate.

But what if you’re a B2B company operating in a highly technical field? Chances are you won’t be able to get away with a generalist writer. Sourcing a specialist presents two distinct challenges:

  • Specialist writers may not exist in your niche. Freelance writers tend to go where the money is. If your particular line of work doesn’t lend itself to loads of opportunity, you may not even be able to find a creator with sufficient knowledge in your area of expertise.
  • Specialist writers may be cost-prohibitive. Understandably, writers with specialized knowledge and for whom opportunities to apply it are limited tend to charge more for their work. This can quickly price them out of your budget (if you can even find them in the first place).

Now, these