- The best way to get your customers to post positive online reviews about your company is to require your employees to ask for them.
An online review is when a company allows customers to post user-generated reviews of their products and customer service right on the company’s web page, or in some cases the company’s social media pages, such as Facebook. There are dedicated review sites like the popular Yelp and Angie’s List, who are not affiliated with a specific company and invite posters to evaluate their purchases and experiences with a wide variety of businesses. Those sites help potential customers decide which companies to hire aren’t the only benefit your business will reap once your employees start asking for them. Those same employees are going to step up their service.
Require employees to ask for online reviews of your services
Consider this story about a cable technician who arrived an hour and a half late to the home of a customer to hook up a couple of new, wide-screen TVs. The tech did not call the homeowner with a heads-up about his schedule, and when he finally arrived, he acted like he was doing the man a favor. He was unfriendly and barely spoke to the man. He didn’t have all of the tools he needed for the job. And his work was so unacceptable that the customer actually called the cable company to request that a different tech be sent to his home to finish the job.
Fast-forward two years and the homeowner had moved to a different house. Again, he had two big TVs to hook up, so he called the cable company. And the very same tech showed up; on-time, with a smile on his face. This time he was friendly, talkative and efficient. He