Day: November 7, 2019

How to Start Markting for Your Small Business

“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. You want to spend your time on your business, not on Facebook, and the hardest part is that you’ve never even used most of these social media platforms in the past! Don’t fret; after you read this article, you’ll be able to pick up some weapons to beat your competitors in this digital age. So, get ready to learn about marketing, and let’s dive in.

Know your audience

Understanding who your customers are is crucial because you need to know how to target them. Think of your buyers as characters: if you were to create a customer-based fictional person, how would they be? Can you think of more than one individual? You can dig deeper by performing surveys and interviews to really get at the root of why people buy from you, but you need to also understand that not everyone is a future customer.

Influencer marketing

Influencer marketing means paying and encouraging influential people in your community to get the word out for you, instead of explicitly selling to your target audience yourself. Influencers are the best recommendations the company can have out there when it comes to social media users. Because micro-influencers have smaller, more niche audiences, you will most likely have to partner with more than one to achieve a sufficiently large scope. Having endorsements from more than one influencer is a powerful message, especially when you collect them on a simple campaign microsite.

The 80-20 rule for content

The 80-20 rule suggests that 80% of your success must come from 20% of your efforts. The rule applies for just about everything, including your content. It is possible to create content


Why SMBs Should Use PEOs When Expanding Overseas

  • Professional employer organizations (PEOs) are professional recruitment agencies through which you can outsource your staffing needs.
  • PEOs don’t just act as the regulatory umbrella for your staff members; they can also offer additional benefits to your overseas employees.
  • If you’re looking to expand your business abroad using a lower-cost, lower-risk model, engage the services of a PEO.

As a successful business owner, it’s only a matter of time before you start mapping out a plan for your expansion. As part of your market-entry strategy, you’ll likely be weighing the pros and cons of establishing a branch or subsidiary overseas or incorporating your company in another country. With these options comes the hefty task of understanding and complying with local legal and commercial regulations, and likely, your obligations as an employer.

Thankfully, there’s an easier solution for businesses that are looking to dip their toes in a new market without overwhelming themselves with major investments and a raft of foreign compliance requirements. If you’re looking to expand overseas using a lower-cost, lower-risk business model, engage with a professional employer organization (PEO).

Editor’s note: Looking for the right PEO service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.


Expansion demands

Depending on the country you’re targeting, there’ll be a number of different legal entities (business structures) for you to choose from when expanding. Many of these will likely come with minimum capital investment requirements, along with legal, accounting and other obligations that your headquarters and senior staff overseas will need to keep on top of.

Businesses can be left quite vulnerable during expansion as they’re heavily reliant on local experts to fully understand and meet their obligations in the new country. On top of this, it’s a crucial period for establishing a


What Type of Advertising Agency Should Your SMB Use?

When you’re deciding which marketing firm to hire, it’s easy to get caught up in the glamour of a big agency: the brand name, the impressive client list, the major wins and awards. What’s not to like? The biggest, brightest, most storied agencies have it all – or so it often seems.

Just be careful not to be fooled by a fancy facade.

A growing company often makes the mistake of seeking a big-name agency to legitimize its brand, even if it doesn’t get that agency’s best team. When you get down to the nuts and bolts of ideation, production and distribution, big agencies are often less agile, flexible and collaborative than more modest players in the field. For small businesses, this is crucial to understand.

Where large agencies often require more time to execute your vision, their smaller counterparts are better able to test concepts and apply strategies in short order. This is because there are likely bottlenecks in the long chain of command at larger agencies. At smaller agencies, however, the feedback loop is much shorter.

To make the most of your marketing dollars, consider what a partnership with a small agency can offer. Many small agencies are diminutive in size only – with disproportionately large ambition. A smaller agency’s ability to move quickly, tailor ideas to a specific audience and devote more resources to its clients often make it the better option for your growing company.

Editor’s note: Looking for the right online marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.


Bigger doesn’t mean better.

Consider that the United States Small Business Administration recommends small businesses (those with less than $5 million in sales a year) spend only 7% to 8% of its revenue on


How Is the Medical Industry Using Deep Learning?

The healthcare industry continues to be a major driver of the U.S. economy, with more than $3.5 trillion spent on healthcare in 2018 alone. Researchers believe that the industry will contribute more than $5.6 trillion to the economy by 2025 as well. 

Much of this revenue comes from the medical research field, which is responsible for improving drug research, disease diagnosis and treatment protocols. Major research companies are collaborating with software development services to integrate deep learning technology into their investigations. 

Deep learning promises to transform the way that doctors review medical tests and make diagnoses, helping them identify diseases and start treatment quicker. The technology will also help pharmaceutical companies develop life-saving drugs in a shorter amount of time. 

What is deep learning?

Deep learning is a niche in the machine learning field. Machine learning is an innovative branch of computer science that combines artificial intelligence (AI) and traditional science with mathematics and statistics to create a powerful technology that can learn from experience.

Major companies in the retail, banking and logistics industries are already working with software development companies and using the technology to save money, increase efficiency and plan for the future.

Machine learning is premised on the idea that computer engineers should be able to do more than just code a program – they should be able to teach computers how to write their own programs. Additionally, these “intelligent” computers should be capable of learning from past experiences to improve their skills and the quality of their predictions.

Deep learning takes things a step further by mimicking the structure of the human brain, which is layered, or “deep.” It emulates this layered structure by creating a similar, artificial neural network with the potential to be even more powerful than cutting-edge machine learning software.

For example, the


How to Choose a Document Scanner for Small Business

Businesses are trading in their filing cabinets that are filled with files from who knows how long ago and using document scanners to scan and store their important documents. By using a document scanner for your business, not only do you save space, you increase the security of sensitive information, plus you have an electronic copy that will not be irretrievably lost. 

There are several different types of document scanners on the market and dozens of models within each category. By better understanding the different types of document scanners, you can choose the best scanner for your business. 

How to choose a scanner for your small business

Choosing a scanner might seem complicated at first. There are several requirements to keep in mind, as well as many different types of scanners to choose from. To help you choose the best document scanner for your business, keep the following factors in mind. 

What do you need to scan?

The type of scanner you select should be able to easily scan the types of documents you need to digitize and render a clear, crisp image. Are you scanning paper documents and receipts? Do you need to scan photo identification? Are you planning on scanning photographs? What you are scanning should be the primary consideration when selecting a scanner. 

Most document scanners are capable of handling paper records, receipts and photo identification with ease. To scan photographs, though, you’ll need a scanner designed specifically for images. Photo scanners offer higher resolution and enhanced color, preserving the appearance of photographs when rendered digitally.

How many documents do you intend to scan?

If you plan on digitizing decades of paper archives, you will need a high-volume document scanner that can handle stacks of documents without much oversight or manual labor involved. High-end document scanners