“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. You want to spend your time on your business, not on Facebook, and the hardest part is that you’ve never even used most of these social media platforms in the past! Don’t fret; after you read this article, you’ll be able to pick up some weapons to beat your competitors in this digital age. So, get ready to learn about marketing, and let’s dive in.
Know your audience
Understanding who your customers are is crucial because you need to know how to target them. Think of your buyers as characters: if you were to create a customer-based fictional person, how would they be? Can you think of more than one individual? You can dig deeper by performing surveys and interviews to really get at the root of why people buy from you, but you need to also understand that not everyone is a future customer.
Influencer marketing means paying and encouraging influential people in your community to get the word out for you, instead of explicitly selling to your target audience yourself. Influencers are the best recommendations the company can have out there when it comes to social media users. Because micro-influencers have smaller, more niche audiences, you will most likely have to partner with more than one to achieve a sufficiently large scope. Having endorsements from more than one influencer is a powerful message, especially when you collect them on a simple campaign microsite.
The 80-20 rule for content
The 80-20 rule suggests that 80% of your success must come from 20% of your efforts. The rule applies for just about everything, including your content. It is possible to create content