The best marketing goes where the customers are, and if you’ve left the house at all in, say, the last five years, you know that everyone is on their phone. That’s a trend that shows no signs of reversing. A recent study found that almost three-quarters of internet users will go online solely through their smartphones by 2025, meaning that if you want to reach them you need to shift your resources towards the mobile market.
But mobile marketing is an art and science all its own – it’s as different from brick-and-mortar marketing as Candy Crush is from chess. To succeed in the mobile space, you’ll have to use marketing strategies that are specifically formulated for the medium and the unique preferences of mobile users. Here are four of the best mobile marketing strategies that you can use to reach people where they live today.
Mobile users spend 80% of their time using apps, so app-based marketing represents one of your most important marketing opportunities. If your business doesn’t have its own dedicated app, you can still reach consumers through services like Google AdMob, which allows advertisers to place their ads within third-party apps. You can also use Facebook’s Promoted Post ads, which appear within Facebook’s mobile app as part of users’ newsfeeds.
But marketing via your business’s custom mobile app allows you to make contact with proven, loyal customers. For example, skincare giant Sephora used its app to dramatically expand consumer engagement by offering features like rewards programs and custom-tailored shopping experiences. They’ve harnessed artificial intelligence to allow consumers to test makeup products, and they leverage consumer data to steer users toward products that will likely appeal to them. In 2020, the possibilities of app-based marketing are limited only by your imagination.
Apps can foster