Day: November 11, 2019

How to Use Social Media to Grow Your Small Business

Your business could already be on social media, or you may not have any digital presence. If you would like to leverage social media to grow your revenue, you’ll need to know the principles, formulas and tactics to get you started. Since social media algorithms change and no platform seems permanent, it is best that I only include the most transferrable, actionable items.

  1. Understanding user psychology is the key to maintaining the edge on social media.
  2. Rewards and urgency are universal drivers and complement the fast pace of social media.
  3. Use rewards + urgency in your campaigns to get people to buy.
  4. Use influencers or advertising, whichever is feasible, to get your campaign message out there.
  5. Curate toward platform, device and intent.

Our priorities shift according to time, place and context. In some instances, vanity and social comparison are the highest priorities. Luxury businesses thrive on such moments. On the other hand, there are moments where compassion is your driving force. Needless to say, that charities strive toward elevating empathy.

The question is, ‘What psychological forces drive a social media user?’

To find the answer, the research team at my firm analyzed a web-traffic sample of 80,000+ social media users across eight industries. The results showed two cognitive biases to be the chief drivers in social media users’ decision-making.

The driving forces: rewards and urgency

The human excellence owes itself to our universal reward-seeking tendency. So it is no surprise that incentives drive action when it comes to social media. Moreover, the short attention span further accents the inherently-precious nature of time when it comes to social media. These insights bring us to a two-point checklist of rewards and time-limits, which make up an effective social media campaign. 

Method 1: Influencer + rewards + urgency

For this method, you select


How to Pick a Charity Your Business Should Support

It is remarkably important for brands to give back to the community, including by donating some of their time and other resources toward helping worthy causes. However, not all charities and nonprofits are worth your time: Some lack transparency, while others may have management issues or other potential problems.

So how can companies decide who best to support? To find out more, we asked a panel of Young Entrepreneur Council members what qualities business leaders should look for in a charitable or nonprofit organization. These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. 

1. Transparency

I think it’s important that nonprofits are transparent with their donors and the general public. If you want people to trust and support you, you have to give people a reason to see that you’re trustworthy. Once a charity is viewed as unethical, it’s hard to recover from that title. – Syed Balkhi, WPBeginner

2. Great results and accomplishments

Before I’m willing to invest in a charity, I want to know what they have accomplished in the past. Are they known for helping out in disastrous situations, or do they only show up when things are at ease and they want donations? – Blair Williams, MemberPress

3. How the charity uses donations

Actually seeing or knowing how the charity uses their donation is important to many people. With some charities, they lay out exactly what your donation is going to be used for, while with others it’s a little vague. Decide if knowing exactly how your donation is going to help is important to you when choosing a charity to support. – Stephanie Wells, Formidable Forms

4. An informative website

Does their website detail where the proceeds go and who gets


Critical Cybersecurity Measures for Small Businesses

Out of all the data breaches that occur each year, a whopping 43% are usually directed toward small and medium-sized businesses (SMBs). Recent studies also suggest that cybercriminals are more attracted to small businesses.

According to this 2019 4iQ identity breach report, SMBs experienced a more than 420% increase in the authentic and fresh breaches in 2018. To add a bunch of salt to already open reputation and security wounds, most of these businesses don’t recover after a breach.

If at all they recover, it takes too long to get back to business. The reason? Lack of strong financial muscles to bail them out of the effects of a data breach as was found out in this InsuranceBee’s Cyber Survey, which noted that 83% of small businesses are weak financially and can’t recoup the losses due to a data breach.

Why are small businesses targeted in online attacks?

Read on, as we take you through, the very reasons why cybercriminals’ major targets are small businesses. This is not to scare you anyway as we’re also going to walk you through the best ways of locking cyber attackers out of your business.

Reasons small businesses are targeted in data breaches

Because of this, they tend to invest more in promoting the business and building it at the expense of the business’ online security. Well, the thieves are aware of this.

They, therefore, use automated tools that help find vulnerable company websites and databases then launch attacks on them.

  • Fewer resources; apparently, when starting online businesses, entrepreneurs tend to spend a lot on getting the businesses up. From hiring web developers to buying domains, hosting, bringing in employees and finalizing the paperwork, etc., it usually consumes a lot that the companies fall short when it comes to installing the necessary security


How Telemedicine Is Changing Healthcare

  • 5% of medical practices surveyed do not offer telemedicine services yet.
  • 64% of medical practices surveyed plan on implementing telemedicine software soon.
  • 9% of respondents want telemedicine software that integrates with their current EMR system.

In a healthcare industry where nearly 3 out of every 4 in-office visits to primary care physicians, urgent care clinics or the emergency room could be handled remotely via phone or video, telemedicine offers a chance to revolutionize the field. The concept of telemedicine isn’t exactly new, but it seems to only now be reaching a critical mass, building toward the tipping point at which mass adoption takes hold. Regulatory challenges, payer policies and patient acceptance of telehealth are beginning to converge in such a way that sets the stage for a remote healthcare future.

We analyzed survey data from readers in the healthcare industry to identify trends related to small medical practices and the adoption of telemedicine from June 2015 to August 2019. What we found is telling about which practices are adopting telemedicine technology at the highest rates and what their needs are. The overwhelming majority of practices most interested in adopting this technology are mental health practices.

What is telemedicine?

Telemedicine refers to technologies that bring patients and healthcare providers closer together in a digital environment. Gone are the days of going to the doctor for a simple cold or minor rash – or at least that’s the promise of telemedicine. With telemedicine, patients could have low-grade conditions assessed by their doctor via a smartphone or desktop computer, rather than setting an appointment for something that can be addressed easily with over-the-counter medication. 

“Telemedicine is the use of technology to close the physical gap between practitioners and patients,” said Joel Wishkovsky, CEO of Simple Health. “It allows practitioners to remotely