How Technology Benefits Small Business

How Technology Benefits Small Business

Technology has found its way into many layers of society, and many areas of business have been affected deeply by the developments in this field. It’s very likely that we’ll continue to see these developments as well, as many people stand to gain a lot from integrating modern technological advancements into their operations on a deeper level. Small businesses are no exception, especially those that are just starting out. It’s important to understand the implications of these developments for your own company, because utilizing them to their full potential is going to be crucial for expanding.

Better brand exposure

Using modern technological solutions can allow a business to gain significantly better exposure than possible in the past. This is particularly true for small businesses, which can experience significant difficulties in gaining territory in the beginning. Using certain solutions can be a very cost-effective approach to maximizing the exposure of your business, instead of relying on the classic, traditional marketing methods. Of course, everything has its place, and you should not underestimate the benefits of older techniques either. But things like digital ads should definitely not be underestimated because their potential to impact your operations is greater than ever before.

Natural communication with customers

Social media has changed everything with regards to the way people communicate with the companies whose products they purchase. We’re likely only seeing the tip of the iceberg in this regard. It’s easier than ever to get in touch with a company and raise your voice about certain issues with their services, and it’s a good idea for every business owner to familiarize themselves with the benefits that lie there. It doesn’t take a lot of effort to integrate social media services into your company’s standard operations, and it’s definitely something you should consider doing at the

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How to Build a Solid Online Presence

How to Build a Solid Online Presence

Having top quality goods and services backed by a team of skilled and devoted specialists is a great foundation for a successful business. But unless your target audience is aware of your brand’s existence, all the money and time you spent perfecting your product and training your team will be in vain. Without a well-thought-out marketing strategy, your brand will go unnoticed and you will struggle to gain the success and recognition you desire. 

No matter the size of your business or the industry of your brand, it is vital to become and remain visible to your prospects, engage them in an ongoing dialogue, share valuable information and news about your company, ask and answer questions, collect and analyze feedback, and adjust your marketing approach as needed.  

In order to have the type of customer relationship you are looking for, it is critical to have a solid online presence. An online presence is your brand’s visibility on the web. It is the culmination of your exposure on whatever channels you use to promote your company online, including your website, social media, niche directories, email, contributor platforms, forums, Q/A resources and other channels. 

Having a strong online presence means that when prospects search for the products or services you offer, not only your website but also your promotional channels will float to the top of the search. A strong web presence increases your chances of being noticed by customers and chosen over your competitors. 

In addition to providing accessibility, a strong online presence promotes trust. Customers tend to prefer brands that appear open and responsive. They want to feel cared for, and confident that their needs will be respected and met.

A strong online presence demonstrates that your brand has gone to great efforts to build its reputation, brick-by-brick. A

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9 Recruiting Hacks for Your Company

9 Recruiting Hacks for Your Company

Recruiting is time-consuming and expensive, so it’s no surprise that staffing managers and talent management professionals are on the lookout for tips and tricks to ease the process while maintaining effectiveness.

In fact, the average cost per hire in the United States is just over $4,000. If you combine the cost with the average interview process duration of 23 days, you’re looking at a serious financial and time investment.

Recruiting well is no easy task. Yet, 32% of the workforce hoped to change jobs in 2019. It’s clear that there are many, many job seekers on the market, and it’s just a matter of attracting the right ones and keeping them on board throughout your recruiting process.

Luckily, there are several effective hacks that help cut down on both cost and process duration, while increasing your chances of discovering qualified candidates. Here are nine recruiting hacks you can implement today to create a smoother, more efficient process.

1.Craft an effective job ad

It should be obvious, but with all the job posts out there riddled with typos and irrelevant requirements, it bears stating – writing an attractive and well-edited job ad that matches the position is the ultimate recruiting hack.

There are candidates who will apply to every job in sight, but they’re not who talent management professionals like you are looking to attract. If you want top tier options for potential employees, make sure your ad is impeccable.

First things first, does the position title accurately reflect the role’s requirements? Most candidates search by job title, so make sure yours is aligned to attract those with the skill set you need.

Don’t simply cut and paste new ads from previous job postings. Though you should certainly reuse templates to cut down on time, update each position listing and craft

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How Corporate Partnerships Can Help Local Startups Grow

How Corporate Partnerships Can Help Local Startups Grow

There’s an assumption in the startup world that founders have to move to San Francisco, New York City, or another major hub in order to be successful. So you might be surprised to hear exactly how much of an impact a startup in the middle of Ireland can have – especially with the support of a corporate partner – and why staying put is so vital.

The benefits of staying close to home

Pest Pulse is headquartered in Dublin and is an alumnus of Start Co., an accelerator based in Memphis, Tennessee. Start Co. had already formed a strong relationship with ServiceMaster, the Fortune 1000 parent company of businesses like Terminix, by the time Pest Pulse was in the program. This existing relationship enabled Start Co. to introduce the well-established corporate, ServiceMaster, to the rising startup, Pest Pulse. ServiceMaster loved what Pest Pulse was up to so much that they decided to work together on a pilot. In doing so, the relationship proved to be successful in that it allowed Pest Pulse to build its product and increase its revenue without having to move out of Dublin.

Staying at home doesn’t just benefit the startup, though. Whether they’re in small Midwestern cities or on the coast of Ireland, startups can be especially important for their local economy because they give employees the means to save money and earn a living, equipping them to build wealth for not only their families, but also their communities.

For example, in Kansas City, Missouri, startups were responsible for creating 14,575 jobs locally in 2017. Further, a Kauffman Report from two years earlier found that the only net new jobs created in recent years came from companies no more than five years old, showing that startups are job creators.

However, help from larger companies

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A Written Code Of Ethics Is Vital For Small Companies

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