Category: Branding

4 Ways to Create Valuable Expert Roundups

Quality link building is a crucial part of SEO and a key element for ranking your website atop Google search results. One strategy for effectively building organic traffic and links that direct to your website is to publish an expert roundup.

An expert roundup is a blog post that features a collection of quotes or interview answers contributed by a group of industry experts or niche influencers. Usually, the creator of a roundup reaches out to these people, who are authorities in their fields and can draw upon years of experience, and asks them one or two specific questions that they can easily answer. All insights that these experts share are combined and published in one single piece of content.

Expert roundups can be about almost any topic that interests a reading audience. While the subject may relate to a particular product or service, you should take educational in assembling the content. Be creative in selecting the most compelling topic. Assemble complementary perspectives that interlink to provide comprehensive together.

What are the benefits of using expert roundups?

Now that you understand what an expert roundup is, it is important to understand the benefits that come from incorporating this type of blog post into your content strategy

Increased traffic and social shares

Expert roundups often increase engagement and can create a viral effect, which may mean hundreds or even thousands of social media shares.

The secret here lies in the fact that many of the experts that participate in a roundup will share the content in which they are positioned prominently with their own followers. Since a roundup provides valuable insights from a diverse group of respected industry representatives, people are more willing to trust and follow the actionable advice provided therein.

The amount of traffic that a roundup attracts correlates


How to Get Customers to Post Positive Online Reviews

  • The best way to get your customers to post positive online reviews about your company is to require your employees to ask for them. 

An online review is when a company allows customers to post user-generated reviews of their products and customer service right on the company’s web page, or in some cases the company’s social media pages, such as Facebook. There are dedicated review sites like the popular Yelp and Angie’s List, who are not affiliated with a specific company and invite posters to evaluate their purchases and experiences with a wide variety of businesses. Those sites help potential customers decide which companies to hire aren’t the only benefit your business will reap once your employees start asking for them. Those same employees are going to step up their service.

Require employees to ask for online reviews of your services

Consider this story about a cable technician who arrived an hour and a half late to the home of a customer to hook up a couple of new, wide-screen TVs. The tech did not call the homeowner with a heads-up about his schedule, and when he finally arrived, he acted like he was doing the man a favor. He was unfriendly and barely spoke to the man. He didn’t have all of the tools he needed for the job. And his work was so unacceptable that the customer actually called the cable company to request that a different tech be sent to his home to finish the job.

Fast-forward two years and the homeowner had moved to a different house. Again, he had two big TVs to hook up, so he called the cable company. And the very same tech showed up; on-time, with a smile on his face. This time he was friendly, talkative and efficient. He


9 Ways to Increase Brand Awareness

Strong brand awareness for your business means that people can recall your brand and products easily. Brand awareness is essential for consumers to remember your brand in relation to a specific product. This is important when trying to create trust and drive conversions. 

Set off your branding activities with a strong push in the new year, and you could make 2020 a success in terms of business growth. Your business needs to build brand awareness for several key reasons, including:

You can influence your brand’s presence using different strategies. Here are several helpful ways to bring your brand into the spotlight in the coming year. 

Start with a plan

Having a plan makes it easier to create a successful branding strategy for 2020. During the planning phase, ask yourself the following questions: 

Creating a plan will help you figure out if you’re on track to achieving your goals. Understanding your audience is vital because your actions will depend on their preferences. Today, millennials make up a significant part of the global audience. Your strategies must consider their values and needs. Creating a plan will give you a solid foundation that will help launch all your other activities. 

Create personalization

You’re more likely to make people remember you if they feel like you’re paying attention to them individually. Creating personalized communication is an effective way to improve brand recall. People are so overwhelmed by impersonal marketing communication that personalized content stands out. Use CRM software and email marketing services to address users by their names in marketing communication.

Integrate analytics into your website to get data about your audience. You can use data from your CRM tools and analytics to segment your email list. Segmenting your email list based on users’ preferences, queries and purchase histories is powerful. Email segmentation lets


5 Elements of a Successful Training Video

Training videos are effective tools for communicating information to an audience who are learning about a specific subject. The audience can range from employees or curious individuals who are looking to expand their skill set. 

Training videos can be a stand-alone tool or a part of a training module. They are available online and can be accessed anywhere. However, sometimes these videos can come off as boring or even cheesy. This results in ineffective learning and even worse, the message the video is trying to deliver isn’t received and the viewer is left baffled. 

What makes a bad training video? We’ve heard countless people say those lousy instructional videos from the 90’s as an example. Let’s not forget the stiff acting and cringe-worthy lines; not to mention, unclear instructions. We now know what to avoid.

What makes a training video good? Take Melbourne Metro Trains’ video for raising awareness for train safety for example. You might’ve heard of the Dumb Ways to Die video. Train safety sounds like a pretty mundane subject so how can Metro get their point across about safety without the audience taking a snooze?

They decided to make a weird, yet pretty scary video to promote train safety. In the end, the catchy video ended up generating $50 million in free ads, contributed a 30% reduction in “near-miss accidents,” and went viral. 

Although there are several things that make it good, here are some simple elements to keep in mind when making effective training videos.


Research shows that people are able to retain information from visuals or graphics in their long term memory in a much more effective way than written or spoken information. A study showed that individuals are only able to retain 10-20% of written or spoken information whereas they were able to


How to Reduce Your Business’s Carbon Footprint

Running a profitable business is hard. Running a profitable business that is carbon accountable is even harder.

But just because our current free-market economic system does not make it easy to run a sustainable operation doesn’t mean your business should surrender to climate crisis. Climate change will devastate populations, ravage economies and significantly raise the cost of doing business as resources become scarcer and more expensive. From both a humanitarian and business standpoint, it makes a lot of sense for us to take a stand against uncontrolled climate change by negating our company’s carbon footprint.

Beyond dwindling resources, there are other practical reasons to enact policies that reduce your business’s greenhouse gas emissions. For one, as the climate emergency escalates, international governments will likely begin to introduce more stringent environmental policies – meaning that if you can neutralize your carbon footprint now, your company will be ahead of the game. In addition, research has found customers prefer eco-friendly brands and has linked a positive impact on the planet with employee satisfaction and morale.

Major corporations like Microsoft, Google, Lyft, and Salesforce are already committed to going carbon neutral, as are smaller companies like Burts Bees and Diamond Foundry. If you want to join them as a pioneer towards sustainability, here are four powerful first steps business leaders can take to make their company more carbon accountable.

Move towards zero waste

The current way we conduct business that is, through production, transportation, consumption and disposal of materials accounts for 42% of greenhouse gas emissions in the U.S. Implementing a zero-waste approach is a short-term, powerful action that can pay off immediately for the climate.

Moving towards zero waste begins with an assessment of your business’s current waste generation, management and disposal. During the audit,