7 Ways to Improve Your Website’s SEO

7 Ways to Improve Your Website's SEO

One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won’t matter if potential customers can’t find you. That’s where search engine optimization (SEO) comes in. SEO, in a nutshell, is the art and science of raising your profile through organic search results. 

You probably already know that. What you might not know is that Google tweaks its search algorithms as many as 600 times a year. That means that great SEO isn’t a goal to be attained; it’s an ongoing process that requires your constant attention. 

At Clever Real Estate, we’ve made SEO one of our highest priorities, and it’s paid huge dividends, as we’ve seen our site ranking rise steadily since we began doing regular SEO audits. Here are some SEO strategies we focused on to improve our site ranking.

Provide a user-focused experience

One of the most important lessons of SEO is also one of the most obvious: if you want more traffic, you have to give people a reason to come to your website and, equally important, a reason to stay. 

That’s because your site’s ranking isn’t just based on raw clicks. There’s an assumption, common in business circles, that all you have to do is get the customer onto the website. And maybe that was true a few years ago before SEO really became refined.  

But a huge proportion of search engine ranking is determined by what happens after a user clicks onto your site. If they take a quick look and immediately click back to the search results, Google will note that, and your site will lose ranking. 

At Clever, we recently undertook an overhaul of our 5000-article blog library after we noticed that many


How to Get Your Customers to Leave Reviews

How to Get Your Customers to Leave Reviews

Positive customer reviews are a vital part of growing a small business. In a recent Vistaprint survey of 1,000 U.S. small businesses owners, 66% said word of mouth was their top method for promoting themselves. In today’s digital age, online reviews are the new “word of mouth” that can spread the word about your products and services. Review platforms such as Yelp, Google and Facebook can act as search engines, helping customers in your area find your business. When consumers visit Yelp and search for a local business, your average rating and number of reviews influences your company’s rank in the results. 

When customers take the time to write positive reviews, it reassures prospects that you’re a reliable company they can trust. That trust matters. Almost half (49%) of 1,000 U.S. consumers in a February 2019 Vistaprint survey said that reputation was a top factor in their decision to spend money with a small business or not. It’s smart business to embrace reviews that customers leave for you and to solicit reviews from those who have had a positive experience with you. But how does a small business successfully increase the number of positive reviews it receives?

The art of asking

Sometimes, the obvious answer is best. If you need reviews, why not ask for them? Start with asking your current, regular customers. You’d be surprised at the power of simply asking, “If you enjoyed your time in our store, would you consider writing about it?” There is a reason your regulars keep coming back to you, so if you are uncomfortable getting started, this is the perfect way to practice. 

For some small business owners, asking customers for their feedback is intimidating. It might feel like an imposition, or even an invitation for negative feedback. But Megan Hines


How Experiences Can Shape Your Business

How Experiences Can Shape Your Business

  • Brands have to leverage the power of experience to connect with customers, grow their competitive advantages, and, perhaps most importantly, create a happy, productive workforce.
  • The smartest companies know the importance of cultivating employee experiences, right down to the people new hires will meet and the way they’re greeted.
  • To create a more engaging employee experience, start talking about it more often, find a partner and get your leadership team behind it.

As the world has become increasingly digital, intentional face-to-face interactions hold more power than ever. People crave these in-person exchanges – they’re rarer, more memorable and more powerful. Brands have to leverage the power of experience to connect with customers and grow their competitive advantages.

Just ask the team at Disney. In a recent Game Developer’s Conference talk, leaders from Walt Disney Imagineering discussed how the same experience-based strategies that have made Disney’s theme parks so successful have bled into other areas of the company, including video games. “The qualities of making games so impactful and evocative are also the things that make our guests’ experience possible,” said Creative Director Sara Thacher.

Experiences – intentionally designed moments of human interaction – are catalysts for desired change. Companies are getting on board with this movement, with a 2018 Bizzabo survey finding that 87% of C-suite executives plan to invest more in live events.

The Power of experiential thinking

In the world of marketing, brands collectively spend billions of dollars every year to tell consumers who they are: “We’re trustworthy,” brands say. “We’re loyal, exciting and cool.” Think, though, about a few of your closest friends. You might think of them as trustworthy, loyal, exciting, or cool. But why? Is it because they told you they were? Doubtful.

Our most deeply held beliefs are the ones we develop ourselves.


Easy SEO Tips for Small Businesses

Easy SEO Tips for Small Businesses

Search engine optimization (SEO) seems to have a mysterious shroud around it that frightens most business owners. They understand the value it can bring and how it can help their businesses, but they don’t believe it is something they can conquer on their own. Instead, they shell out thousands of dollars to agencies, even though they could handle many aspects of SEO internally.

It’s not rocket science. SEO is something that every business owner can and should spend some time doing. We are going to focus on the less-technical aspects of SEO – mainly creating content for the blog on your website. This type of content-driven marketing will benefit your SEO and help you establish creditability and expertise in your field.

This SEO approach is effective for internet-based businesses, software as a solution (SaaS) businesses or any type of e-commerce business. Let’s take a look at how Google SEO works and the most important things you can start doing to improve your website’s ranking.

How Google SEO works in a nutshell

The goal of SEO is to show the most relevant and high-quality results for the end-user. Search engines need to be able to crawl, or read, what is on a website to determine what topics it is relevant for it. It does this by identifying what keywords a web page has, how established a website is and how many websites send traffic or links to that webpage.

Generally, the more links you have, the more established the website and the more relevant content you have for your niche, the better your website will rank in search results.

Google is constantly checking every page on the internet for those aspects to determine webpage quality and relevancy. You don’t need to be a super-technical website expert to focus on those