- ESNs are private digital networks shared by people within an organization.
- ESNs can help improve communication among staff.
- Popular ESNs include Slack and Yammer.
Social media is a powerful channel for marketing and sales, but it’s also an incredible tool for people who want to stay connected with others. About 45% of people globally use social media.
Some benefits of social networks such as Facebook, Twitter and Instagram include instantaneous communication, the ability to share messages with many people at once and collaboration support. Enterprise social networks allow businesses to enjoy these benefits privately and confidentially.
What is an enterprise social network?
Enterprise social networks are similar to social media networks, but they’re limited to people within an organization. These networks can include tools ranging from basic chat platforms to project management spaces that let people keep track of calendars, documents and tasks.
How do enterprise social networks revolutionize communication?
Although an internal communications network is far from a new idea, ESNs are vastly different from their intranet cousins.
Mainly, ESNs mimic the look and feel of the networks we’ve come to use daily. In doing so, they encourage a dialogue in which all employee voices are equal to those of senior executives. ESNs level the playing field by allowing equal opportunity for every employee to be heard.
And although this may seem like an uncomfortable prospect for traditional corporations, it shouldn’t. In the end, ESNs help organizations share information, collaborate and strengthen company culture.
Consider these three important benefits of adopting an ESN:
1. Streamlined communications
ESNs reduce inbox clutter by replacing time-consuming email threads with public or private discussions that are displayed concisely on the network.
2. A company knowledge archive
Enterprise social networks provide an all-access platform for important corporate documents, including process memos, training resources and