Category: Business Intelligence

How Automation Can Improve Your Growth

  • Automation lets business owners accomplish repetitive tasks or gather large quantities of data. 
  • Advanced AI systems merge these benefits by gathering data and using it to improve and streamline workflow. 
  • 40% of large businesses automate at least one business process, while twenty-five percent of small business owners report using automation. 
  • Businesses that use automation can improve customer support, generate more leads, improve rapport with consumers and gather data for future campaigns. 

Are you thinking about adding automation to your small business? If so, you’re not alone. Automation has a variety of excellent uses that make it a top tier tool for marketers, CEOs and customer support. There’s a reason that 40% of large businesses completely automate at least one of their business processes. 

When we talk about automation, we are referring to a system that can perform repetitive tasks with little room for error. Generally, this system will either work off of manual programming, also known as “set it and forget it,” or makes use of artificial intelligence and can grow and improve based on repetitive interactions. 

Business owners use automation in both of these ways to generate more leads to their business, improve their customer support, gather analytics data, and much more. Here are five ways you can use automation for explosive business growth. 

Streamline customer support

The growth of online sales prompted businesses to improve their customer support channels. If someone buys a product from your store, they expect to have the option to talk to a representative if they want to know about the status of their order. Additionally, customer service is an excellent way to generate new leads for your business. Imagine if someone landed on your website and had some questions, but didn’t have the option to contact you. They would leave and never come


Why Blockchain Has Yet to Reach its Potential

Blockchain was one regularly appearing in major headlines around the world, but over the past few months the technology has seen a serious decline in the amount of media buzz surrounding it. Decentralized ledger technology has long been harkened as a revolutionary asset that will change the business world and our personal lives alike, but some critics are now contending that blockchain was just a trendy innovation that’s already fading into insignificance.

Blockchain may no longer be in the center of the media spotlight, but it would be foolish to count the technology entirely out. Here’s why blockchain’s time is yet to come, and why it will grow in importance as time goes on.

The technology and its proponents are still maturing

It’s easy to dismiss blockchain proposals as pie-in-the-sky fantasies, but what few critics realize is that we’re only just beginning to learn about the myriad ways that blockchain services can revolutionize our lives. The technology itself and its chief proponents are still maturing and will need time to develop their sea legs before they’re ready for the widespread adoption of blockchain services. Regulations for the technology were initially shunned, for instance, but it’s now growing clear that more carefully delineated standards for blockchain governance are necessary if the tech is ever to become mainstream.

Many contemporary blockchain laws are hasty and ill-fitting, for example, demonstrating that legislators will need to re-approach the technology with a better understanding of it if they’re to incorporate blockchain into the modern economy. In many instances, lobbyists who may not have the best intentions in mind for blockchain’s future have often been involved in the creation of regulations governing it. Mainstream financial actors who feel threatened by decentralized digital ledgers have also taken steps to tarnish blockchain’s name in the public eye,


How Small Businesses Can Take Advantage of Big Data

You can do it. Even though you operate a small business, you can take advantage of the power of big data analytics.

Big data technology is quickly transforming every field and industry. Resultantly, even business leaders who are generally slow to adopt new technology are curious about how they can use big data technology.

Businesses of all sizes – even small ones – want in on big data analytics, and the reason is apparent. It’s because companies that leverage big data analytics tools enjoy 15% more sales than companies that fail to do so, according to the Georgia Small Business Development Center (SBDC).

Even though the economy is expanding at a rate of less than 3% each year, entrepreneurs who operate companies that range from small-to-midsized businesses (SMBs) to large corporations are capturing vital market share by leveraging big data analysis.

The small business case for big data

51% of small business owners believe that big data analysis is a must, but only 45% of them perform data analyses, according to a report published by the Service Corps of Retired Executives (SCORE). Furthermore, 73% of small business owners express that finding new customers is a top priority, while 63% rank retaining existing customers as a top issue.

Data analyses can help small business owners meet their goals. Nevertheless, many business owners believe that they don’t have time to track analytics. However, it only takes a few moments of studying to learn how to use data to gain a competitive advantage.

Furthermore, you probably already have more than enough information to start a big data initiative without even realizing it. For instance, you can source information for data analysis from many places, including:

  • Email marketing reports
  • Sales Receipts
  • Social media analytics
  • Website analytics

This information, as well as data from


5 Data Trends for Entrepreneurs in 2020

One of the most amazing things I’ve experienced over the last few years is the ever-increasing rise in how much we as entrepreneurs depend on data. It seems that I can now track almost every metric imaginable, which helps me get a better pulse on how things are going for my business.

But while this offers many opportunities for me and other entrepreneurs, getting the most out of our data isn’t always easy. After all, if you have too much data and don’t know how to use it, you’re really not much better off than if you didn’t have any data at all.

The good news is that new technologies and opportunities continue to spring up in the realm of data. These trends can make a meaningful difference for all entrepreneurs, regardless of industry. By taking advantage of some of the data trends on the horizon, you’ll be able to set your business up for success in 2020 and beyond.

1. Automation and AI become even more commonplace.

AI already plays a key role in many industries by helping businesses cut costs associated with mundane tasks. The collection and analysis of data is no different.

Because I work with e-commerce, I’ve seen firsthand just how time-consuming manual data entry can become. It’s also all too easy to type in the wrong numbers when inputting data yourself. A minor typo may not seem like a big deal, but for e-commerce brands, it could mean not ordering enough stock and missing out on sales opportunities because you miscalculated demand for a particular product.

More and more businesses are linking their systems to software programs that automatically upload, record and organize data from various sources, such as website sales or warehouse information.

Automated data capture ultimately allows businesses to become more efficient by


The Key Website Metrics to Monitor Closely

  • Google Analytics is used by bloggers, e-commerce storefronts and non-profits as a way to judge website growth. 

  • Learning about how your audience behaves when on your site helps you make smart marketing decisions. 

  • Mobile users are at an all-time high, so ensuring you have a mobile responsive site is crucial for success

  • Forms are an excellent way to judge engagement and the overall sentiment of your target audience.

Business owners in every industry use Google Analytics as a way to track the performance of their website. Google Analytics contains a wealth of information available to people who want to reach their target audience, improve sales and check the health of their site. Additionally, marketers can use this information to create personalized ads and content, which translates to more conversions and email subscribers. 

There are countless reports and statistics you can pull from your Google Analytics report, but today we wanted to focus on five metrics that can help you grow your small business. We are going to look at reports that help you track blog engagement, user demographics, mobile statistics, and more. 

1. Top posts/pages

First, you should check your top posts if you want to learn about the kind of content consumers regularly view on your website. Understanding your blog traffic and most-viewed pages can help you make educated decisions when you’re assessing whether your content marketing strategy is effective. 

If you look at your top posts, and they all focus on one topic within your niche, you can decide to create more content around that category. For example, let’s say you operate a marketing website and you see that all of your top posts focus on email marketing. There’s a good chance that this subject will get you more traffic in the future. Knowing this, you can start