How Automation Can Improve Your Growth

How Automation Can Improve Your Growth

  • Automation lets business owners accomplish repetitive tasks or gather large quantities of data. 
  • Advanced AI systems merge these benefits by gathering data and using it to improve and streamline workflow. 
  • 40% of large businesses automate at least one business process, while twenty-five percent of small business owners report using automation. 
  • Businesses that use automation can improve customer support, generate more leads, improve rapport with consumers and gather data for future campaigns. 

Are you thinking about adding automation to your small business? If so, you’re not alone. Automation has a variety of excellent uses that make it a top tier tool for marketers, CEOs and customer support. There’s a reason that 40% of large businesses completely automate at least one of their business processes. 

When we talk about automation, we are referring to a system that can perform repetitive tasks with little room for error. Generally, this system will either work off of manual programming, also known as “set it and forget it,” or makes use of artificial intelligence and can grow and improve based on repetitive interactions. 

Business owners use automation in both of these ways to generate more leads to their business, improve their customer support, gather analytics data, and much more. Here are five ways you can use automation for explosive business growth. 

Streamline customer support

The growth of online sales prompted businesses to improve their customer support channels. If someone buys a product from your store, they expect to have the option to talk to a representative if they want to know about the status of their order. Additionally, customer service is an excellent way to generate new leads for your business. Imagine if someone landed on your website and had some questions, but didn’t have the option to contact you. They would leave and never come

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Finding the Right Social Media Influencers

Finding the Right Social Media Influencers

  • Influencer marketing is on the rise, with 63% of marketers working with at least 10 influencers per campaign. 
  • Business owners think audience engagement is the best way to measure the success of their influencer partnerships. 
  • Picking influencers in your niche can help improve your traffic, sales and engagement. 
  • Instagram, Facebook, and blogs are the most popular places to promote your business using these social media personalities. 

Consumers are more likely to buy a product or service if it’s recommended to them by a friend. Many people view social media and blog influencers as friends, so a recommendation encourages their loyal followers to check out the company being mentioned. When a business owner or marketer works with an online personality to promote a product to their audience, we call this influencer marketing. 

Influencer marketing is quickly becoming one of the best tools business owners have at their disposal. A staggering 63% of marketers work with at least 10 influencers when they launch a new campaign. That number is expected to rise as marketing teams learn how to create meaningful connections with these internet celebrities. 

There are plenty of benefits to using this social media strategy to spread brand awareness, increase sales and improve engagement. In fact, social media plays such a critical role that 89.3% of business owners claimed that social media is somewhat or extremely vital to their success. 

If you’re new to the world of influencer marketing, you probably have some questions. We are going to walk you through the various steps and decisions you must make if you want to use this valuable strategy 

Consider your marketing goals 

First, you’ll have to decide on your influencer marketing goals. There are several great benefits you can achieve by working with the right personalities. Some of the most common goals

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Why Blockchain Has Yet to Reach its Potential

Why Blockchain Has Yet to Reach its Potential

Blockchain was one regularly appearing in major headlines around the world, but over the past few months the technology has seen a serious decline in the amount of media buzz surrounding it. Decentralized ledger technology has long been harkened as a revolutionary asset that will change the business world and our personal lives alike, but some critics are now contending that blockchain was just a trendy innovation that’s already fading into insignificance.

Blockchain may no longer be in the center of the media spotlight, but it would be foolish to count the technology entirely out. Here’s why blockchain’s time is yet to come, and why it will grow in importance as time goes on.

The technology and its proponents are still maturing

It’s easy to dismiss blockchain proposals as pie-in-the-sky fantasies, but what few critics realize is that we’re only just beginning to learn about the myriad ways that blockchain services can revolutionize our lives. The technology itself and its chief proponents are still maturing and will need time to develop their sea legs before they’re ready for the widespread adoption of blockchain services. Regulations for the technology were initially shunned, for instance, but it’s now growing clear that more carefully delineated standards for blockchain governance are necessary if the tech is ever to become mainstream.

Many contemporary blockchain laws are hasty and ill-fitting, for example, demonstrating that legislators will need to re-approach the technology with a better understanding of it if they’re to incorporate blockchain into the modern economy. In many instances, lobbyists who may not have the best intentions in mind for blockchain’s future have often been involved in the creation of regulations governing it. Mainstream financial actors who feel threatened by decentralized digital ledgers have also taken steps to tarnish blockchain’s name in the public eye,

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Quality Assurance in Tech Startup Investing

Quality Assurance in Tech Startup Investing

I founded a quality assurance company in 2008 and, since then, we`ve worked on the number of projects with different levels of investment funding. Not only did these projects require multi-stage management, but product owners and investors also needed to maintain comprehensive control over progress.

Today`s competitive market leaves no options but to utilize the latest digital technologies to gain the edge over the competition. In attempts to reduce costs and accelerate product delivery, IT companies undertake a variety of initiatives. But often, instead of anticipated success, these initiatives bump into schedule, budget and development hurdles, turn into troubled projects and fail. 

Although Project Management Institute (PMI) reported a 20% decrease in project failure rates, the amount of money lost is still staggering. The report estimates nearly $97 million to be wasted for every $1 billion invested in the product.

Data from CIO estimates a 50% project failure in the IT industry. The Harvey Nash/KPMG CIO Survey found that weak ownership is one of the main reasons why 46% of IT projects never go live. This means the team lacks involvement from the executive level, while the process itself lacks sufficient control and support. However, the experience of our team says these issues aren`t the prior reason for failure. Unqualified ownership leads to poor monitoring of the development life cycle evident in 90% of the projects we`ve worked on. 

Why does project performance control matter?

Project performance control is a key aspect of successfully launching and growing a startup. Why? Because it works both ways.

  • As a product owner or investor, you`re on the safe side. 75% of IT teams anticipate project failure at the very beginning, according to Geneca research. What the survey says is that the issues of IT projects are usually hidden below the surface right

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Why Your C-Suite Should be Accessible to All Employees

Why Your C-Suite Should be Accessible to All Employees

Making executives accessible and working directly with employees gives businesses the legs to launch a brand into unmatched success. At RNR Tire Express, we’ve built our company culture on empathy, openness and accessibility to fuel the brand’s success.

Over the last few decades, employees’ outlook and priorities have shifted causing a change in the way that companies operate on the day-to-day. As millennials and gen Z take over the workforce, they are bringing new perspectives into the business world. They are likely to value culture and lifestyle more than other generations that have come before them.

Today’s employees expect a productive, engaging, enjoyable work experience that fits into their lifestyles and matches their personalities. Now more than ever, employees are demanding more than just benefits and perks – they want to be part of a community that makes a difference and they want to work for a company they can stand behind.

Many know that employee engagement is key to reducing turnover and ultimately boosting profitability. However, research shows that still less than 30% of employees are engaged at work. To better retain quality talent, leaders should strive to find ways to make their employees feel valued, while at the same time showing them how they are making an impact. To start, employers should make their teams feel valued by steering clear of manager-led communication entirely. If managers are restricted to top-down, one-way communication with their employees, productivity, innovation, and retention will all drop significantly.

The relationship between a CEO and their employees should be built on mutual trust, respect and communication. Offering all of these gives a company a unique strength and a competitive edge to succeed among competitors in a tight labor market. The following guidelines have helped RNR Tire Express to create a company culture built

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