How to Use Social Media to Grow Your Small Business

How to Use Social Media to Grow Your Small Business

Your business could already be on social media, or you may not have any digital presence. If you would like to leverage social media to grow your revenue, you’ll need to know the principles, formulas and tactics to get you started. Since social media algorithms change and no platform seems permanent, it is best that I only include the most transferrable, actionable items.

  1. Understanding user psychology is the key to maintaining the edge on social media.
  2. Rewards and urgency are universal drivers and complement the fast pace of social media.
  3. Use rewards + urgency in your campaigns to get people to buy.
  4. Use influencers or advertising, whichever is feasible, to get your campaign message out there.
  5. Curate toward platform, device and intent.

Our priorities shift according to time, place and context. In some instances, vanity and social comparison are the highest priorities. Luxury businesses thrive on such moments. On the other hand, there are moments where compassion is your driving force. Needless to say, that charities strive toward elevating empathy.

The question is, ‘What psychological forces drive a social media user?’

To find the answer, the research team at my firm analyzed a web-traffic sample of 80,000+ social media users across eight industries. The results showed two cognitive biases to be the chief drivers in social media users’ decision-making.

The driving forces: rewards and urgency

The human excellence owes itself to our universal reward-seeking tendency. So it is no surprise that incentives drive action when it comes to social media. Moreover, the short attention span further accents the inherently-precious nature of time when it comes to social media. These insights bring us to a two-point checklist of rewards and time-limits, which make up an effective social media campaign. 

Method 1: Influencer + rewards + urgency

For this method, you select


Critical Cybersecurity Measures for Small Businesses

Critical Cybersecurity Measures for Small Businesses

Out of all the data breaches that occur each year, a whopping 43% are usually directed toward small and medium-sized businesses (SMBs). Recent studies also suggest that cybercriminals are more attracted to small businesses.

According to this 2019 4iQ identity breach report, SMBs experienced a more than 420% increase in the authentic and fresh breaches in 2018. To add a bunch of salt to already open reputation and security wounds, most of these businesses don’t recover after a breach.

If at all they recover, it takes too long to get back to business. The reason? Lack of strong financial muscles to bail them out of the effects of a data breach as was found out in this InsuranceBee’s Cyber Survey, which noted that 83% of small businesses are weak financially and can’t recoup the losses due to a data breach.

Why are small businesses targeted in online attacks?

Read on, as we take you through, the very reasons why cybercriminals’ major targets are small businesses. This is not to scare you anyway as we’re also going to walk you through the best ways of locking cyber attackers out of your business.

Reasons small businesses are targeted in data breaches

Because of this, they tend to invest more in promoting the business and building it at the expense of the business’ online security. Well, the thieves are aware of this.

They, therefore, use automated tools that help find vulnerable company websites and databases then launch attacks on them.

  • Fewer resources; apparently, when starting online businesses, entrepreneurs tend to spend a lot on getting the businesses up. From hiring web developers to buying domains, hosting, bringing in employees and finalizing the paperwork, etc., it usually consumes a lot that the companies fall short when it comes to installing the necessary security


How to Use Technology to Improve Office Productivity

How to Use Technology to Improve Office Productivity

Business owners everywhere are inundated with claims that they need to embrace the latest technological marvel if they want to remain successful in an ever-evolving marketplace. While many people understand the importance of innovating, however, relatively few entrepreneurs and managers know how to actually go about improving everyday productivity with the help of digital technology.

It’s time to stop squandering your innovative potential and to start using strategies that ensure you’ll squeeze as much productivity as possible from your office technology. Here’s how to supercharge your office productivity by enlisting the latest gadgets to your cause and mastering ongoing digital trends.

Learn about change before embracing it

Perhaps the most important thing to know is that you must thoroughly learn about technological change before embracing it. Rushing to embrace a new innovation that you’re unfamiliar with will lead to you wasting your limited budget on shiny gadgets that don’t do much more than shackle you down and stymie productivity while you attempt to master them. Study ongoing trends and determine why so many businesses are embracing a particular innovation. One such example is the trend of remote work, which is becoming commonplace in many offices and is supercharging American productivity as a result.

Working from home is widely being hailed as a method of boosting productivity, for instance, despite the fact that many critics alleged it would actually decay organizational efficacy. One two-year study from Stanford demonstrates that employees who worked from home were way more productive for one simple reason – they were much happier. Some critics assert that working from home means employees won’t actually work, but in reality, it results in fewer distractions and happier employees, two things which generally bolster productivity and profits alike.

You could never have been comfortable embracing remote work if you didn’t


How to Choose a Website Template for Your Business

How to Choose a Website Template for Your Business

In today’s world of website templates and platforms offering custom web design services, business owners no longer have to know how to code to make beautiful sites from scratch. 

Of course, the sheer variety of website templates to choose from also introduces another problem: which template should you choose? When you don’t have design chops to begin with (which is by no means strange,) how do you get a website template that matches your brand, your product and your desired functionality? 

The good news is that choosing a website business plan template doesn’t have to be about gut feeling or because it “looks good.” There are logical reasons to choose one design over the other, which will save you from drowning in a sea of seemingly endless options.  

Below are four things to consider when choosing templates for your website. 

1. Understand what kind of business plan template you’re creating

First things first: what kind of business plan template do you want to build for your website? This may seem like a given, but many people make the mistake of focusing solely on the creative aspect of choosing a website template instead of first being clear on the type of site they want to build. With so many beautiful themes and templates out there, it’s easy to fall into the trap of choosing a sexy theme rather than accept a practical template that’s appropriate for your site.  

Remember, it doesn’t make sense to build a site without first knowing if it matches your needs and those of your customers. Every website has particular distinctions, depending on things like which industry you are in, your business objectives, the content your website will host and your target audience.

For example, if you want to sell retail goods on your site, you would


What the Workplace Will Look Like in 2025

What the Workplace Will Look Like in 2025

Fast-paced technological and digital innovations have not only changed the way that we live but also the way that we work. Today, organizations around the world are integrating digital workplaces as part of their digital transformation strategy to make it easier for employees to communicate, collaborate and engage.  

Given the quick evolution of the digital workplace, we should pause and look toward the near future to see what digital workplaces will be like in 2025. If we know what will be essential to office workers in the future, we can build and select platforms that stay ahead of the curve.

Digital workplaces are the future of work

A digital workplace is the complete set of tools modern office workers need to complete their work. They drive employee mobility and flexibility without compromising on productivity. In fact, digital workplace platforms have the ability to revolutionize and disrupt the way employees work. When implemented in the right way, digital workplaces can reduce costs, increase efficiency and achieve business outcomes faster. 

Digital workplaces integrate all the required business applications including cloud storage, group messaging tools, collaboration tools, project management, automated processes and more. The rise in their popularity is a result of the increasing demands of workers to be able to handle more responsibilities. Today’s manager needs to be able to lead projects, create custom processes, collaborate with remote workers, share documents and create a complete strategy. 

In today’s workplace, we have baby boomers who entered the workforce even before email was normal, and now they must learn a new system every month to solve even the smallest of problems. Simultaneously, digitally native generations are entering the workplace who know nothing before smartphones and have high expectations for how tools should function. 

A digital workplace must bridge these gaps and be a tool