Category: Customers

How Automation Can Improve Your Growth

  • Automation lets business owners accomplish repetitive tasks or gather large quantities of data. 
  • Advanced AI systems merge these benefits by gathering data and using it to improve and streamline workflow. 
  • 40% of large businesses automate at least one business process, while twenty-five percent of small business owners report using automation. 
  • Businesses that use automation can improve customer support, generate more leads, improve rapport with consumers and gather data for future campaigns. 

Are you thinking about adding automation to your small business? If so, you’re not alone. Automation has a variety of excellent uses that make it a top tier tool for marketers, CEOs and customer support. There’s a reason that 40% of large businesses completely automate at least one of their business processes. 

When we talk about automation, we are referring to a system that can perform repetitive tasks with little room for error. Generally, this system will either work off of manual programming, also known as “set it and forget it,” or makes use of artificial intelligence and can grow and improve based on repetitive interactions. 

Business owners use automation in both of these ways to generate more leads to their business, improve their customer support, gather analytics data, and much more. Here are five ways you can use automation for explosive business growth. 

Streamline customer support

The growth of online sales prompted businesses to improve their customer support channels. If someone buys a product from your store, they expect to have the option to talk to a representative if they want to know about the status of their order. Additionally, customer service is an excellent way to generate new leads for your business. Imagine if someone landed on your website and had some questions, but didn’t have the option to contact you. They would leave and never come


5 Ways to Attract Millennial Customers

If your business has yet to create a strategy that markets to millennial customers, then it’s neglecting a major component of its target audience. Millennials make up the second-largest generation in the U.S. after baby boomers. They’re expected to soon surpass the older generation as they continue to grow and make up a majority of the buyer’s market.

As their numbers increase, so does their buying power. The more you know this specific demographic of people, the easier it’ll be to market to them and give them what they want so your business succeeds.

Millennial consumers differ from the generations before them because they grew up with technology, go further in their education, and encourage diversity. Their buying practices more closely align with their connection to a brand and its reputation rather than choosing the first option. 

Since there are so many cultural, economic and technological differences between millennials and the generations prior to them, it’s crucial for businesses to market with these differences in mind. If you plan on marketing to a millennial customer in the same way you’d sell to a baby boomer, for example, you’ll won’t have many of them shopping with you. 

Since they make up a large portion of the buying market, your business must learn more about them if it’s going to generate sales, build brand awareness, collect leads, and much more.

There are five different ways your business can market to millennials more effectively, including:

  • Being active on social media

  • Connecting through email

  • Featuring user-generated content

  • Providing stellar customer support

  • Implementing higher values 

Here is more detail on each tactic you should be using to attract more millennial customers.

1. Be active on social

If you’re going to reach millennial consumers, then you need to be active on social media. Wherever they hang


How to Create Viral Marketing Content in 2020

A new year means a fresh opportunity for businesses to connect with their audience. It’s the right time to share your best content and help it go viral so that your brand stands out. 

There’s no secret recipe that guarantees a viral post, or everyone would do it. However, viral content has specific common characteristics that you can leverage in your business content.

What makes a post go viral? People share content on social media because they get an emotional reaction and want to share that experience. Sharing content is also a way for people to define themselves in virtual spaces. It showcases a person’s stance on different topics and makes people feel like they are part of a movement.

By creating content that makes people develop such feelings, a business can create the best scenario for their content to go viral in 2020.

Let’s explore the different ways you can make your content go viral.

Create long-form content

Today, more people than ever before visit sites and access information on their mobile phones. So, it seems natural to create short-form content for smaller screens. It is easier to read and you get the relevant information directly. 

However, in reality, long-form content gets more shares than short-form content does. Long-form content often contains complete and in-depth information that is helpful. Such content containing over 3000 words is rare, and people perceive long-form content as having more value. Create long-form content instead of focusing on several smaller pieces and you’re more likely to make it go viral.

Use the right content management platform

Your website plays a central role in hosting content. It’s essential to use a robust content management system to create your site and posts.

Using a WordPress platform is one of the best things you can do for


How Web Design Improvements Can Boost Your Bottom Line

Within five seconds of a visitor landing on your website, can they determine exactly what your business offers? Can users navigate to your business blog if they want to? Is your pricing simple to understand? If you’re answering “no” to these questions, it may be time to make some changes to the way you have designed and optimized your business website.

 A website won’t succeed by excelling in one or two aspects, such as solely content or solely design. It has to have a design that nurtures the user experience and appropriately complements your content. Your website must also clearly communicate what you do, why you do it and who you do it for. It is easy to get caught up with how good your business is but you don’t want to fail to address the core concerns your audience has.

Look at these 10 website tips to ensure you’re not losing potential customers.

Devise a plan 

You can’t successfully design a website if you don’t have a well thought out plan. In order to ensure your website is effectively meeting the needs of your visitors, make sure it is smooth to use from the moment your visitor arrives until the moment they become a customer. Think about what pages your visitors will view, the content they will read and what offers are appealing for them to convert on. When you understand this, you can design a website that nurtures leads through the sales funnel.

Remove certain verbiage from your website

There are elements of your website that can detract from the message and value you’re hoping to convey to your visitors. Complicated animation, content that runs on and stocky images are a few of the elements you should address. Your audience has a short attention span – about 8


9 Ways to Increase Brand Awareness

Strong brand awareness for your business means that people can recall your brand and products easily. Brand awareness is essential for consumers to remember your brand in relation to a specific product. This is important when trying to create trust and drive conversions. 

Set off your branding activities with a strong push in the new year, and you could make 2020 a success in terms of business growth. Your business needs to build brand awareness for several key reasons, including:

You can influence your brand’s presence using different strategies. Here are several helpful ways to bring your brand into the spotlight in the coming year. 

Start with a plan

Having a plan makes it easier to create a successful branding strategy for 2020. During the planning phase, ask yourself the following questions: 

Creating a plan will help you figure out if you’re on track to achieving your goals. Understanding your audience is vital because your actions will depend on their preferences. Today, millennials make up a significant part of the global audience. Your strategies must consider their values and needs. Creating a plan will give you a solid foundation that will help launch all your other activities. 

Create personalization

You’re more likely to make people remember you if they feel like you’re paying attention to them individually. Creating personalized communication is an effective way to improve brand recall. People are so overwhelmed by impersonal marketing communication that personalized content stands out. Use CRM software and email marketing services to address users by their names in marketing communication.

Integrate analytics into your website to get data about your audience. You can use data from your CRM tools and analytics to segment your email list. Segmenting your email list based on users’ preferences, queries and purchase histories is powerful. Email segmentation lets