Clear lines of communication are essential in any sort of relationship and business is no different. If your company is to ever attain financial success, effective and clear communication is a must. Many businesses, however, struggle to get by precisely because the professionals who work there struggle to communicate clearly with one another.
Everybody seems to agree that getting business communication right is a key element to growth, achieving goals and overall long-term profitability. When it comes to understanding the means by which you can bolster your existing communication regime and simultaneously pioneer new forms of communication, many professionals unfortunately flounder.
Here’s how to get business communication right, and what mistakes you’ll need to avoid if you don’t want your signals to get lost in the noise.
Understand the signal and the types of noise
It’s impossible to understand the essentials of stellar business communication (or of any communication in general) without understanding the differences between the signal and the noise. Put simply, the signal is the message you’re trying to broadcast from one party to another. Maybe you’re trying to inform your boss that an important deal has just been struck, or perhaps you’re simply trying to tell another co-worker their email didn’t go through and you’re hoping they can resend it.
In other words, the signal is the pure message you’re trying to transmit undiluted to its recipient. The noise, on the other hand, is the irrelevant background information, useless trivia, unrelated data, external emotion and sound pollution which could prevent your signal from getting to where it needs to go. Pushing a message through this noise successfully is essential if the desired result is to ever be achieved.
If you don’t understand the signal and the noise, you’ll never be able to fully grasp what it means