Category: Finance

Shopify v. Amazon: How to Choose the Right Platform

  • Both Shopify and Amazon are strong e-commerce platforms.
  • Amazon is better for exposure and a built-in marketplace.
  • Shopify offers more control over your store and sales.
  • You don’t necessarily have to choose one or the other; you can integrate both.

Shopify and Amazon offer excellent e-commerce solutions, and both platforms are popular. Shopify announced at the June 2019 Shopify Unite event that the company had 820,000 merchants. Amazon’s figures are less precise, but it’s commonly believed that more than 2 million sellers have products listed on that e-commerce platform.

While both platforms offer potentially large exposure, the benefits and challenges of selling through them are unique. Businesses must choose the platform that works best for their needs, products and selling methods.

What is Shopify?

Shopify is a commerce platform. It lets you create an online store and manage all e-commerce functions — including inventory, payment acceptance and shipping — in the same place. It’s also a hosted platform, which means it’s cloud-based. You don’t have to purchase software and pay to upgrade it; your Shopify membership ensures you have access to the latest updates.

What are some benefits of Shopify?

Shopify offers an easy setup and friendly administrator interface, making it one of the most popular e-commerce platforms on the market. This program also provides several free professionally designed templates.

The administrative options for Shopify are listed in English, but you can create your storefront in any language. Additionally, the platform lets you choose which payment gateway to use. It also accepts funds in several currencies.

Another popular function of Shopify is its E-Commerce University, which provides access to numerous articles, how-to guides and other training resources. Shopify also has a 24/7 in-house support team.

Keeping your customers happy is one of the most important things you can