Why Google Bots Aren’t Crawling Your Site

Why Google Bots Aren't Crawling Your Site

Over 5 billion Google searches are made each day! Everyone’s on Google to find answers to their queries and discover new things. In fact, Google is rated as the most popular website in both the global and U.S. markets. If your business isn’t featured on Google’s search engine result page (SERP), you are doomed!

Why are Google bots important?

Crawling. Indexing. Ranking. These are the three basic steps used by Google’s search engine automated robots (also called crawlers or spiders) to generate results on the SERP. If your website is unfriendly to these crawlers, you stand no chance of attracting organic traffic to your site.

So, how can you make Google bots find and crawl your site? First things first, know where you stand. Conduct a thorough SEO audit of your site to gauge its on-site, off-site and technical SEO performance. Second, determine how many pages are indexed. Simply type, “site:yoursite.com” into the Google search bar. If the number of results is drastically lower than the actual number of pages on your site, Google is not crawling all the pages on your site and you need to do something about it. 

Six Reasons why Google bots aren’t crawling your site.

Without further ado, let’s understand what makes a website crawler-unfriendly and what webmasters can do about it.

1. You have blocked Google bots.

Is Google not indexing your entire website? In this case, the first thing you need to check is your robots.txt file. Look for code snippets that disallow the bots from crawling any page on your site and simply remove such code.

Further, check for a crawl block in the robots.txt file using the URL inspection tool in Google Search Console. If you see an error saying that the crawl is blocked by robots.txt, get rid of it

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How to Optimize SEO on WordPress

How to Optimize SEO on WordPress

WordPress is one of the most popular and widely used platforms for websites. It forms the foundation of than 30% of all websites on the internet and holds 60% of the CMS market share. WordPress is flexible and easy to use, even if you don’t know how to program. You can add your own content and make changes to your site easily.

Another reason why it is so powerful is that it’s easy to incorporate SEO best practices into your site. Optimizing your website for SEO helps it rank higher for key search terms. It brings more traffic to your site and saves on marketing expenses. There are many steps available for you to improve your site’s search ranking. Carry out the recommendations given here to jumpstart your site’s visibility. 

Leverage content

Good content needs to form the core of your SEO. Search engines like Google reward high-quality content above all other factors. Create content that is helpful and engages people. Stand-out content has certain features that appeal to readers.

  • Unique content: Unique content offers the latest information or presents information differently. Provide rich data and use media like infographics and videos are unique content. They engage users and drives more traffic.
  • Easy to read: It’s important to make your content internet-friendly. Make your content easy to scan by creating short paragraphs. Use conversational language and speak directly to users.
  •  Shareable: Use words that create emotions in users such as excitement and interest. Content that evokes emotion is sharable and builds a greater reach for your work.

Structuring your content and using other best practices also improve your SEO. Use heading tags such as H1 for titles and H2 and H3 for relevant subtitles. Maintain consistency in using heading tags so that search engines can index and understand your content.

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How to Use E-Commerce Video Marketing to Drive Sales

How to Use E-Commerce Video Marketing to Drive Sales

When customers shop online, they take extra steps to ensure the products they’re browsing are what they really want. Because they can’t see the product up close or hold it in their hand, they require reassurance and detailed information that tells them they’re ready to make a purchase.

So, why not use video marketing to move them through the sales funnel? Video content provides opportunities to give customers a better look at your products so they’re comfortable during the checkout process. 

Engaging customers with video marketing

If you want to increase e-commerce sales, you need to give the people what they want. In this case, it’s video. Around 40% of people say they want to see more video content from marketers, and with good reason. It’s an easy, fun way to interact with brands and gather more information about their products and services. It also breaks the monotony of text, images and other content that isn’t as engaging.

In general, people react more positively to video than other mediums. The demand for video has increased so much that marketers feel they have no choice but to make it the centerpiece of their content marketing strategies. About 45% of marketers plan to use YouTube as a content distribution channel in the near future, while 41% plan to use Facebook video content.

We’re going to go over the different ways you can use ecommerce video marketing to generate more sales, including:

Let’s get started.

1. Optimize video for mobile devices

You need to appeal to those in your audience who view your content on their smartphones and other non-desktop devices. If not, you’re neglecting more than 50 percent of people who view video content. If someone uses their mobile device or tablet to browse your website but can’t properly view your videos,

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How to Target Customers with Mobile Marketing Strategie

How to Target Customers with Mobile Marketing Strategie

The best marketing goes where the customers are, and if you’ve left the house at all in, say, the last five years, you know that everyone is on their phone. That’s a trend that shows no signs of reversing. A recent study found that almost three-quarters of internet users will go online solely through their smartphones by 2025, meaning that if you want to reach them you need to shift your resources towards the mobile market.

But mobile marketing is an art and science all its own – it’s as different from brick-and-mortar marketing as Candy Crush is from chess. To succeed in the mobile space, you’ll have to use marketing strategies that are specifically formulated for the medium and the unique preferences of mobile users. Here are four of the best mobile marketing strategies that you can use to reach people where they live today.

App-based marketing

Mobile users spend 80% of their time using apps, so app-based marketing represents one of your most important marketing opportunities. If your business doesn’t have its own dedicated app, you can still reach consumers through services like Google AdMob, which allows advertisers to place their ads within third-party apps. You can also use Facebook’s Promoted Post ads, which appear within Facebook’s mobile app as part of users’ newsfeeds.

But marketing via your business’s custom mobile app allows you to make contact with proven, loyal customers. For example, skincare giant Sephora used its app to dramatically expand consumer engagement by offering features like rewards programs and custom-tailored shopping experiences. They’ve harnessed artificial intelligence to allow consumers to test makeup products, and they leverage consumer data to steer users toward products that will likely appeal to them. In 2020, the possibilities of app-based marketing are limited only by your imagination.

Pros

Apps can foster

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How to Promote Your Restaurant

How to Promote Your Restaurant

As the restaurant industry continues to grow increasingly competitive, it’s more important than ever to promote your small business. Business owners in the hospitality niche are turning away from traditional marketing channels and beginning to use a range of unique promotion methods.

With over 90% of consumers researching restaurants online before deciding on a dining location, you can no longer rely on traditional forms of promotion to keep customers walking through the door.

Using the creative promotion methods on my list can help you

  • Connect with new customers using various digital marketing channels
  • Build restaurant recognition with local consumers
  • Leverage delivery services to expand your customer base
  • Build customer loyalty using automated loyalty programs

So, how can you use creative methods to promote your business in 2020 and beyond? Let’s explore 10 unique restaurant promotion ideas and trends to help grow your business.

Social media is the new frontier of restaurant promotion. You can build online profiles, communicate with customers, display new offers and advertise to interested consumers. Facebook, Instagram, Twitter and other social media giants enable business owners to pinpoint the segments of the market that are likely interested in their food.

While Facebook has traditionally been the most popular social media platform for advertising restaurants, its subsidiary Instagram has become an industry titan. Some restaurants targeting younger clientele have even forgone traditional websites and now exclusively maintain Instagram accounts.

With over 60% of restaurant owners planning to purchase social media ads, it’s essential to match the efforts of your competitors. If you’re unsure how to approach social media, you can contact a social media marketing team for assistance. Look for a company that specializes in marketing for restaurants.

2. Optimize your site for mobile

Evidence suggests that over 60% of web traffic now originates from mobile phones and

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