Over 5 billion Google searches are made each day! Everyone’s on Google to find answers to their queries and discover new things. In fact, Google is rated as the most popular website in both the global and U.S. markets. If your business isn’t featured on Google’s search engine result page (SERP), you are doomed!
Why are Google bots important?
Crawling. Indexing. Ranking. These are the three basic steps used by Google’s search engine automated robots (also called crawlers or spiders) to generate results on the SERP. If your website is unfriendly to these crawlers, you stand no chance of attracting organic traffic to your site.
So, how can you make Google bots find and crawl your site? First things first, know where you stand. Conduct a thorough SEO audit of your site to gauge its on-site, off-site and technical SEO performance. Second, determine how many pages are indexed. Simply type, “site:yoursite.com” into the Google search bar. If the number of results is drastically lower than the actual number of pages on your site, Google is not crawling all the pages on your site and you need to do something about it.
Six Reasons why Google bots aren’t crawling your site.
Without further ado, let’s understand what makes a website crawler-unfriendly and what webmasters can do about it.
1. You have blocked Google bots.
Is Google not indexing your entire website? In this case, the first thing you need to check is your robots.txt file. Look for code snippets that disallow the bots from crawling any page on your site and simply remove such code.
Further, check for a crawl block in the robots.txt file using the URL inspection tool in Google Search Console. If you see an error saying that the crawl is blocked by robots.txt, get rid of it