A new year means a fresh opportunity for businesses to connect with their audience. It’s the right time to share your best content and help it go viral so that your brand stands out.
There’s no secret recipe that guarantees a viral post, or everyone would do it. However, viral content has specific common characteristics that you can leverage in your business content.
What makes a post go viral? People share content on social media because they get an emotional reaction and want to share that experience. Sharing content is also a way for people to define themselves in virtual spaces. It showcases a person’s stance on different topics and makes people feel like they are part of a movement.
By creating content that makes people develop such feelings, a business can create the best scenario for their content to go viral in 2020.
Let’s explore the different ways you can make your content go viral.
Create long-form content
Today, more people than ever before visit sites and access information on their mobile phones. So, it seems natural to create short-form content for smaller screens. It is easier to read and you get the relevant information directly.
However, in reality, long-form content gets more shares than short-form content does. Long-form content often contains complete and in-depth information that is helpful. Such content containing over 3000 words is rare, and people perceive long-form content as having more value. Create long-form content instead of focusing on several smaller pieces and you’re more likely to make it go viral.
Use the right content management platform
Your website plays a central role in hosting content. It’s essential to use a robust content management system to create your site and posts.
Using a WordPress platform is one of the best things you can do for