How to Boost Holiday Sales for Your Online Store

How to Boost Holiday Sales for Your Online Store

Research shows that holiday spending is on the rise. Last year saw an increase of up to 4.8% over the previous year, and e-commerce businesses are benefitting from the trend. Shoppers now embrace online shopping and 61% of consumers are willing to buy from new retailers during the holidays.

The holiday season is a great time for your e-commerce business to attract new leads while satisfying the needs of your current customers. It also presents the online e-commerce retailer with an opportunity to provide consumers with seamless experiences as they move down the sales funnel from the intent phase to the purchasing phase with personalized and perfectly timed offers. 

Over the past four years, I’ve worked with a hundred thousand different e-commerce stores. I’ve witnessed the following three strategies help increase sales year after year, and they can be utilized by your e-commerce site too.

1. Expand your product depth through the use of print on demand

In every store we’ve studied and worked with over the past four years, there comes a time when selling the same product type starts to give diminishing returns. Any time your sales go down, the chances of growth become slim. Even the most engaged audience will reduce their purchases after they’ve bought a dozen T-shirts from you, even if the new design you’ve released is impressive. Introducing new product types helps reinvigorate your audience, and this is what print on demand offers your audience. 

Whether you are looking to sell some merchandise, test a new product or sell something to a niche market, print on demand is the best way to do it. Unlike traditional print technology, print-on-demand technology has evolved to a point where there are hundreds of different products you can make with no upfront investment in inventory. 

For your


Use Your Website to Get More Phone Calls

Use Your Website to Get More Phone Calls

  • Allowing customers to quickly and easily contact your business by phone call can improve your sales and build trust. 
  • By the year 2020, there will be an estimated 4.78 billion smartphone users potentially ready to call your business. 
  • 68% of consumers will stop looking for your company phone number if they can’t find it in two minutes. 
  • Your sales and website analytics can help you make practical marketing decisions to improve lead generation and conversions. 

Marketers spend a majority of their time thinking about how to reach potential customers through email and social media. These two platforms are responsible for generating leads, retaining customers and building valuable relationships, but they are just a piece of the puzzle. Many consumers still like having phone conversations with businesses before they buy their product or service. 

A business phone service option gives consumers a chance to call in and ask questions before they complete their purchase. This builds trust in your brand and helps drive consumers through your sales funnel. 

We are going to look at several tactics you can use to get more customer calls with your website. These tactics include split-testing your contact CTA and analyzing your data. 

1. Make calling your business a CTA. 

As business owners, we are familiar with common calls to action (CTAs) such as “subscribe now,” “tell me more” and “sign me up.” A CTA that encourages consumers to call your business can help you generate leads through phone traffic. 

Have you ever tried to call a business through its website, only to discover that its number is buried deep in a separate menu at the bottom of the page? If so, you’re not alone. Research shows that 68% of consumers looking to call a business will leave the website if they can’t find a phone


How to Choose a Mobile POS System

Expert Business Advice, Tips, and Resources

  • A mobile POS is an app that runs on a smartphone, tablet, or dedicated wireless device and performs the functions of a cash register or electronic POS terminal.
  • Using a mobile POS system for business transactions can have many benefits for your company, including efficient transactions, improved customer experience and increased sales.
  • Merchants should focus on finding a mobile POS system that offers inventory management, a user-friendly interface, high security, low transaction fees, system integration and good customer support.

A point-of-sale (POS) system is a set of hardware and software paired to enable businesses to accept customer payments, in addition to many other operational capabilities. As consumers become more mobile-centric, the POS industry has followed suit, offering mobile POS systems.

What is a mobile POS system? David Mitroff, Ph.D., business consultant and founder of Piedmont Avenue Consulting Inc., said a mobile POS is an app on a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic POS terminal wirelessly. Merchants can create a mobile POS system using their own tablets and basic peripherals, like a receipt printer and cash drawer. They can also build on to their system as needed, adding hardware like tablet stands, kitchen printers, barcode scanners and scales.

Currently, in the POS industry, the best POS systems are mobile or web-based. Although mobile POS apps used to be considered less powerful than legacy POS terminals, the software is improving at exponential rates. Mobile POS systems are generally smaller, cheaper and more convenient than legacy systems. Since mobile POS apps are software as a service (SaaS), they are constantly updated, giving merchants access to the latest versions.

There are many reasons why a business would choose to use a mobile POS system as their point-of-sale option.

“They are ideal for …

How to Get Your Customers to Leave Reviews

How to Get Your Customers to Leave Reviews

Positive customer reviews are a vital part of growing a small business. In a recent Vistaprint survey of 1,000 U.S. small businesses owners, 66% said word of mouth was their top method for promoting themselves. In today’s digital age, online reviews are the new “word of mouth” that can spread the word about your products and services. Review platforms such as Yelp, Google and Facebook can act as search engines, helping customers in your area find your business. When consumers visit Yelp and search for a local business, your average rating and number of reviews influences your company’s rank in the results. 

When customers take the time to write positive reviews, it reassures prospects that you’re a reliable company they can trust. That trust matters. Almost half (49%) of 1,000 U.S. consumers in a February 2019 Vistaprint survey said that reputation was a top factor in their decision to spend money with a small business or not. It’s smart business to embrace reviews that customers leave for you and to solicit reviews from those who have had a positive experience with you. But how does a small business successfully increase the number of positive reviews it receives?

The art of asking

Sometimes, the obvious answer is best. If you need reviews, why not ask for them? Start with asking your current, regular customers. You’d be surprised at the power of simply asking, “If you enjoyed your time in our store, would you consider writing about it?” There is a reason your regulars keep coming back to you, so if you are uncomfortable getting started, this is the perfect way to practice. 

For some small business owners, asking customers for their feedback is intimidating. It might feel like an imposition, or even an invitation for negative feedback. But Megan Hines


How to Accept Credit Cards Over the Phone

How to Accept Credit Cards Over the Phone

Credit cards and debit cards have become ubiquitous. Almost everyone carries them, and fewer customers are paying cash than ever. For most businesses, accepting credit cards is imperative. Partnering with a credit card processor and setting up a card reader at the point of sale is often just another cost of doing business for entrepreneurs. But what happens when a customer wants to use their credit card outside the point of sale?

Many businesses, from restaurants to retailers, take orders over the phone. It’s generally thought of as an added service to boost customer satisfaction in an increasingly card-centric society. If you’ve ever wondered how to accept credit card payments over the phone, this guide can help. We will also walk you through the pros and cons of accepting credit cards over the phone and how you can best ensure your customers’ data remains safe.

How to accept credit card payments over the phone

Accepting credit cards over the phone is often important to boosting customer satisfaction. It offers your customers another way to pay that might be more convenient to them, helping you to drive sales. Luckily, there are several methods for accepting a customer’s credit card over the phone.

  • Keying in card numbers on your credit card terminal: One of the most straightforward ways to accept a credit card over the phone is to simply ask your customer to read off the card number, expiration date and CSV code while you type the information into your credit card terminal at the point of sale.
  • Keying in card numbers on your mobile credit card processing application: Alternatively, if you use your phone and a mobile app to accept credit cards instead of a terminal, you can enter a customer’s credit card information into the mobile app provided by