How to Build a Solid Online Presence

How to Build a Solid Online Presence

Having top quality goods and services backed by a team of skilled and devoted specialists is a great foundation for a successful business. But unless your target audience is aware of your brand’s existence, all the money and time you spent perfecting your product and training your team will be in vain. Without a well-thought-out marketing strategy, your brand will go unnoticed and you will struggle to gain the success and recognition you desire. 

No matter the size of your business or the industry of your brand, it is vital to become and remain visible to your prospects, engage them in an ongoing dialogue, share valuable information and news about your company, ask and answer questions, collect and analyze feedback, and adjust your marketing approach as needed.  

In order to have the type of customer relationship you are looking for, it is critical to have a solid online presence. An online presence is your brand’s visibility on the web. It is the culmination of your exposure on whatever channels you use to promote your company online, including your website, social media, niche directories, email, contributor platforms, forums, Q/A resources and other channels. 

Having a strong online presence means that when prospects search for the products or services you offer, not only your website but also your promotional channels will float to the top of the search. A strong web presence increases your chances of being noticed by customers and chosen over your competitors. 

In addition to providing accessibility, a strong online presence promotes trust. Customers tend to prefer brands that appear open and responsive. They want to feel cared for, and confident that their needs will be respected and met.

A strong online presence demonstrates that your brand has gone to great efforts to build its reputation, brick-by-brick. A


How to Use Social Media to Grow Your Small Business

How to Use Social Media to Grow Your Small Business

Your business could already be on social media, or you may not have any digital presence. If you would like to leverage social media to grow your revenue, you’ll need to know the principles, formulas and tactics to get you started. Since social media algorithms change and no platform seems permanent, it is best that I only include the most transferrable, actionable items.

  1. Understanding user psychology is the key to maintaining the edge on social media.
  2. Rewards and urgency are universal drivers and complement the fast pace of social media.
  3. Use rewards + urgency in your campaigns to get people to buy.
  4. Use influencers or advertising, whichever is feasible, to get your campaign message out there.
  5. Curate toward platform, device and intent.

Our priorities shift according to time, place and context. In some instances, vanity and social comparison are the highest priorities. Luxury businesses thrive on such moments. On the other hand, there are moments where compassion is your driving force. Needless to say, that charities strive toward elevating empathy.

The question is, ‘What psychological forces drive a social media user?’

To find the answer, the research team at my firm analyzed a web-traffic sample of 80,000+ social media users across eight industries. The results showed two cognitive biases to be the chief drivers in social media users’ decision-making.

The driving forces: rewards and urgency

The human excellence owes itself to our universal reward-seeking tendency. So it is no surprise that incentives drive action when it comes to social media. Moreover, the short attention span further accents the inherently-precious nature of time when it comes to social media. These insights bring us to a two-point checklist of rewards and time-limits, which make up an effective social media campaign. 

Method 1: Influencer + rewards + urgency

For this method, you select


How to Stand Out on Social Media

How to Stand Out on Social Media

Your social media pages can be very rewarding, driving traffic and conversions to your website. However, it’s also very challenging to stand out when you’re competing against other businesses and individuals for attention. You need to make sure that your content and marketing strategies are up to date and effective.

Having a strong presence on social media affects traffic, conversions and brand awareness. It’s also an important place where customers communicate with you. Making the best use of your social media platforms benefits you and your audience. 

Here are the seven ways your brand can stand out on social media in 2019. 

1. Use a content calendar to plan and schedule content

Many businesses still treat their social media content as an afterthought. Irregular posts, quickly-typed in content or just shares from other pages is very low-effort, and it shows. People will not pay attention to pages and profiles that don’t offer original and eye-catching content. You’re not making the best of social media pages if you’re only occasionally posting something because you’re waiting for inspiration. 

You need to be proactive about your social media content by creating a content calendar. A content calendar is where you clearly map out for your social media for each day and even multiple times a day.

You can use a spreadsheet or work with paid content calendar tools online. All you need to do is have a clear idea of what you’re posting and when. 

This gives you a clear idea of whether you’re posting a variety of formats such as videos, images and articles. It also ensures that you’re prepared for major holidays. You never leave your audience hanging when you have a content calendar. It also lets you see the big picture and if you’re on track with your social media


4 Budget-Friendly Ways to Market Your Small Business

4 Budget-Friendly Ways to Market Your Small Business

If no one knows about you, they can’t buy anything from you. That’s what makes marketing such a crucial part of your business endeavor. 

Many small businesses don’t have the financial resources to dedicate to expensive ad campaigns like some of the big players. Luckily, the internet has provided plenty of ways to market your business on a budget. Here are several marketing strategies small businesses can use that won’t put a big dent on the bottom line.  

There are very few things that everyone uses. Social media is one of them. In fact, 3.48 billion people are using social media in 2019. In short, there is an excellent chance that your target customers are on social media. That means you need to be on it too. 

The platforms you use will vary slightly depending on your target audience. However, the sheer number of users makes both Facebook and Instagram excellent choices for any business. 

Facebook enjoys the largest market share of any social media platform with 2.38 billion users as of July 2019. Instagram has less, a not-so-paltry 1 billion, but it’s a bit easier to share content organically. Plus, people love visual content, so an Instagram strategy is well worth your effort.

LinkedIn focuses on business social networking and is an excellent resource, particularly if you have a B2B company. 

Facebook boosted posts

Previously, free advertising was quite effective on Facebook. That’s not the case anymore. But, paying to boost your posts can provide quite a healthy ROI when done well. In fact, 76% of people over 35 have bought something because they saw the ad on Facebook.

The first step to effectively boosting your posts is to choose your content well. Remember, the content you’re posting should primarily focus on helping your audience. For example, if you’re


How to Use LinkedIn for Business

How to Use LinkedIn for Business

Unlike other big-name social media sites (we’re looking at you Facebook, Twitter and Instagram), LinkedIn was specifically made for professional networking purposes. Although other social media platforms have business elements to them, none of them are geared solely toward making professional connections, showing off your job history and linking up with other like-minded businesses. 

Why use LinkedIn for business?

You might be thinking that channels like Facebook, Twitter and Instagram are a better fit to promote your business on because they have a lot more users. The more people you can reach, the better, right?

But people scrolling through their social feeds might not necessarily be looking for a business like yours. They might instead be looking up old school friends, researching hot travel destinations or trying to find a breakfast recipe for their new beau. 

However, people on LinkedIn are actively in a professional mindset and are often looking for business information. The power of LinkedIn predominantly lies in its advanced networking ability. Users can link up with other professionals all over the world who are in their industry or parallel industries. 

Connections and leads are created organically through the platform, and the features like Pulse, Groups and the advanced search function provide businesses with numerous opportunities to grow their reach. 

What is LinkedIn used for?

People tend to use LinkedIn to list their job history and to network with companies they might like to work with. From the business side, companies can headhunt promising individuals and get more eyeballs on their business. 

The platform allows you to:

  • Join groups that are relevant to your industry (or create groups to build a community around your brand)

  • Collect information about promising individuals in your industry

  • Share articles and visual content to get more traffic and leads

  • Build your expertise through