Digital Asset Management Guide for Small Businesses

Digital Asset Management Guide for Small Businesses

Small business digital asset management (DAM) solutions are systems for organizing, storing and sharing the rich media resources of a company. Creative assets such as videos, images, podcasts and media in other formats need to be effectively and efficiently stored and shared by different teams, channels, and departments to accomplish the goals of an organization.

In today’s challenging economic environment, small businesses need to focus on cost-effective DAM solutions with the highest return on investment (ROI) to remain profitable. Innovations in technology enable companies to benefit from cloud-based communications and digital asset management systems for greater reliability, functionality, and productivity.

Editor’s note: Looking for document management software for your business? Fill out the questionnaire below to have our vendor partners contact you about your needs.

 

Growth of digital assets

The global DAM market is expected to see significant growth by 2024. According to the Digital Asset Management Market – Growth, Trends, and Forecast (2019 – 2024) report, the DAM market in 2018 was valued at $1,240.7 million and by 2024 is projected to grow to $6,901.6 billion. The projected rapid and exponential growth of digital asset management is due to:

  • Concerns about misplaced or lost data
  • The need for better collaborative tools and processes due to increased globalization
  • More focus on customer engagement and the need for consistent messaging across all devices
  • The increased use of cloud solutions and big data analytics
  • The emergence of artificial intelligence, including facial, optical character and speech recognition

The future of DAM systems will see companies looking for cost-effective ways to organize, store, find, retrieve and distribute digital assets with a high level of security. The top five projected trends for digital asset management are:

  • Artificial Intelligence
  • Cloud-Based DAM
  • Metadata Management
  • Automation
  • Blockchain

How can small businesses benefit from digital asset management?

The digital

Read More...

Critical Cybersecurity Measures for Small Businesses

Critical Cybersecurity Measures for Small Businesses

Out of all the data breaches that occur each year, a whopping 43% are usually directed toward small and medium-sized businesses (SMBs). Recent studies also suggest that cybercriminals are more attracted to small businesses.

According to this 2019 4iQ identity breach report, SMBs experienced a more than 420% increase in the authentic and fresh breaches in 2018. To add a bunch of salt to already open reputation and security wounds, most of these businesses don’t recover after a breach.

If at all they recover, it takes too long to get back to business. The reason? Lack of strong financial muscles to bail them out of the effects of a data breach as was found out in this InsuranceBee’s Cyber Survey, which noted that 83% of small businesses are weak financially and can’t recoup the losses due to a data breach.

Why are small businesses targeted in online attacks?

Read on, as we take you through, the very reasons why cybercriminals’ major targets are small businesses. This is not to scare you anyway as we’re also going to walk you through the best ways of locking cyber attackers out of your business.

Reasons small businesses are targeted in data breaches

Because of this, they tend to invest more in promoting the business and building it at the expense of the business’ online security. Well, the thieves are aware of this.

They, therefore, use automated tools that help find vulnerable company websites and databases then launch attacks on them.

  • Fewer resources; apparently, when starting online businesses, entrepreneurs tend to spend a lot on getting the businesses up. From hiring web developers to buying domains, hosting, bringing in employees and finalizing the paperwork, etc., it usually consumes a lot that the companies fall short when it comes to installing the necessary security

Read More...

Can Decentralization Solve Businesses’ Trust Problems?

Can Decentralization Solve Businesses' Trust Problems?

As the internet has evolved, so have problems in general. In recent years, we’ve woken up to the fact that our personal data is one of the most valuable assets in the world right now. It’s also increasingly apparent that we don’t control that data. 

Edward Snowden may be a controversial figure, but he was among the first to expose the stark reality of this problem back in 2014. When we discovered that the NSA had been using Google data to spy on citizens in the name of national security, it seemed like it could be a watershed moment. 

Despite Snowden bringing the issue to public attention, though, not much has changed. If anything, the extent of the issue has become even more apparent. It’s now common knowledge that the 2016 presidential election may have been subject to Russian interference, facilitated by Facebook. 

Furthermore, the incentive model in social media is currently very lopsided. Social media companies are incentivized to gather our data so they can sell it to advertisers. No individual makes money directly from Facebook or Instagram, but influencers with large followings can be paid by companies to promote their goods. 

All this has created a system where, as users, we are reduced to mere commodities. Our data is harvested and sold, and we’re expected to consume ads and promoted posts with little regard for what we actually want to consume. There’s precious little incentive for anyone to create genuine, high-quality content based on unbiased truth. 

The root of the problem

If we are ever going to solve these problems, we need to understand the root of them. Earlier this year, one of Facebook’s co-founders, Chris Hughes, wrote a piece in The New York Times that called for the tech giant to be broken up. He explained with

Read More...

How You Can Make Your Business Website GDPR Compliant

How You Can Make Your Business Website GDPR Compliant

Ever since the implementation of the General Data Protection Regulation (GDPR) by the European Union (EU), every business website needs to inform users about the data that it collects. Severe data breaches at Yahoo, Uber and other companies have brought privacy concerns to the forefront. Making your website GDPR compliant is necessary and helps protect users’ data. 

Understanding what the GDPR is all about and how to implement it can feel overwhelming. Let’s take a look at what the GDPR act covers and how you can make your site GDPR compliant. 

What is the GDPR?

The GDPR is an EU regulation that protects the online privacy of all EU citizens. It covers how personal data is used and extracted when users visit and interact with a website. This act affects all websites since they are likely to get visitors from the EU region. 

Here are some of the key features of the GDPR act that affects businesses:

  • All websites must explicitly disclose that they are collecting personal data.

  • Businesses must inform individuals about why, how and where they store and process users’ data.

  • Users have a right to ask for a portable copy of the data collected from them.

  • They have the right to have their data erased under some circumstances.

  • Businesses with core activities where they collect personal data must have a Data Protection Officer.

  • Businesses must report serious breaches of information within 72 hours.

  • GDPR violators can be fined up to €20 million or up to 4% of the annual worldwide turnover.

The intent behind the GDPR regulation is to protect people against data breaches. Most WordPress sites or other sites collect information in different ways. If a site uses analytics, WordPress forms, optin forms or email marketing, then it is collecting personal information.

Your biggest

Read More...

What the Workplace Will Look Like in 2025

What the Workplace Will Look Like in 2025

Fast-paced technological and digital innovations have not only changed the way that we live but also the way that we work. Today, organizations around the world are integrating digital workplaces as part of their digital transformation strategy to make it easier for employees to communicate, collaborate and engage.  

Given the quick evolution of the digital workplace, we should pause and look toward the near future to see what digital workplaces will be like in 2025. If we know what will be essential to office workers in the future, we can build and select platforms that stay ahead of the curve.

Digital workplaces are the future of work

A digital workplace is the complete set of tools modern office workers need to complete their work. They drive employee mobility and flexibility without compromising on productivity. In fact, digital workplace platforms have the ability to revolutionize and disrupt the way employees work. When implemented in the right way, digital workplaces can reduce costs, increase efficiency and achieve business outcomes faster. 

Digital workplaces integrate all the required business applications including cloud storage, group messaging tools, collaboration tools, project management, automated processes and more. The rise in their popularity is a result of the increasing demands of workers to be able to handle more responsibilities. Today’s manager needs to be able to lead projects, create custom processes, collaborate with remote workers, share documents and create a complete strategy. 

In today’s workplace, we have baby boomers who entered the workforce even before email was normal, and now they must learn a new system every month to solve even the smallest of problems. Simultaneously, digitally native generations are entering the workplace who know nothing before smartphones and have high expectations for how tools should function. 

A digital workplace must bridge these gaps and be a tool

Read More...