Your business could already be on social media, or you may not have any digital presence. If you would like to leverage social media to grow your revenue, you’ll need to know the principles, formulas and tactics to get you started. Since social media algorithms change and no platform seems permanent, it is best that I only include the most transferrable, actionable items.
- Understanding user psychology is the key to maintaining the edge on social media.
- Rewards and urgency are universal drivers and complement the fast pace of social media.
- Use rewards + urgency in your campaigns to get people to buy.
- Use influencers or advertising, whichever is feasible, to get your campaign message out there.
- Curate toward platform, device and intent.
Our priorities shift according to time, place and context. In some instances, vanity and social comparison are the highest priorities. Luxury businesses thrive on such moments. On the other hand, there are moments where compassion is your driving force. Needless to say, that charities strive toward elevating empathy.
The question is, ‘What psychological forces drive a social media user?’
To find the answer, the research team at my firm analyzed a web-traffic sample of 80,000+ social media users across eight industries. The results showed two cognitive biases to be the chief drivers in social media users’ decision-making.
The driving forces: rewards and urgency
The human excellence owes itself to our universal reward-seeking tendency. So it is no surprise that incentives drive action when it comes to social media. Moreover, the short attention span further accents the inherently-precious nature of time when it comes to social media. These insights bring us to a two-point checklist of rewards and time-limits, which make up an effective social media campaign.
Method 1: Influencer + rewards + urgency
For this method, you select