How Much Should Your SMB Budget for Cybersecurity?

How Much Should Your SMB Budget for Cybersecurity?

With the end of the year approaching, businesses are busy crunching the numbers for 2020. There are a lot of factors that go into building an annual budget, and small businesses are often left to juggle competing priorities for where to invest.

Cybersecurity is one priority, in particular, that is on just about everyone’s radar in some way, shape or form for 2020. With national news and anecdotes regularly featuring stories of cyberattacks to businesses of all sizes, small businesses are starting to wonder about the risks they face and whether they’re doing enough to protect themselves.

As with many core business functions, cybersecurity often requires a monetary investment and therefore needs space on your budget. The need for cybersecurity isn’t going away any time soon, it’s actually becoming more and more relevant for small businesses. That’s why it’s important to consider cybersecurity as a business, financial and practical priority in 2020. This article will discuss what you need to know about budgeting for cybersecurity, including:

  • Why cybersecurity should be a part of your business – and your budget
  • The potential cost of a data breach and the resulting ROI of a cybersecurity program
  • How to decide how much to spend on cybersecurity
  • How to maximize your investment to best protect your company

Put the calculator down and the thinking cap on. Here are a few thoughts worth considering as you plan and budget for the year ahead.

Why budget for cybersecurity?

Cybersecurity is an area that affects businesses of all sizes, including small businesses. In fact, about half of all cyberattacks target small businesses and 68% of small businesses have experienced a cyberattack in the last 12 months. In addition to simply protecting your company from the cost and disruption of a cyberattack, companies roll out cybersecurity programs

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Why Google Bots Aren’t Crawling Your Site

Why Google Bots Aren't Crawling Your Site

Over 5 billion Google searches are made each day! Everyone’s on Google to find answers to their queries and discover new things. In fact, Google is rated as the most popular website in both the global and U.S. markets. If your business isn’t featured on Google’s search engine result page (SERP), you are doomed!

Why are Google bots important?

Crawling. Indexing. Ranking. These are the three basic steps used by Google’s search engine automated robots (also called crawlers or spiders) to generate results on the SERP. If your website is unfriendly to these crawlers, you stand no chance of attracting organic traffic to your site.

So, how can you make Google bots find and crawl your site? First things first, know where you stand. Conduct a thorough SEO audit of your site to gauge its on-site, off-site and technical SEO performance. Second, determine how many pages are indexed. Simply type, “site:yoursite.com” into the Google search bar. If the number of results is drastically lower than the actual number of pages on your site, Google is not crawling all the pages on your site and you need to do something about it. 

Six Reasons why Google bots aren’t crawling your site.

Without further ado, let’s understand what makes a website crawler-unfriendly and what webmasters can do about it.

1. You have blocked Google bots.

Is Google not indexing your entire website? In this case, the first thing you need to check is your robots.txt file. Look for code snippets that disallow the bots from crawling any page on your site and simply remove such code.

Further, check for a crawl block in the robots.txt file using the URL inspection tool in Google Search Console. If you see an error saying that the crawl is blocked by robots.txt, get rid of it

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Digital Asset Management Guide for Small Businesses

Digital Asset Management Guide for Small Businesses

Small business digital asset management (DAM) solutions are systems for organizing, storing and sharing the rich media resources of a company. Creative assets such as videos, images, podcasts and media in other formats need to be effectively and efficiently stored and shared by different teams, channels, and departments to accomplish the goals of an organization.

In today’s challenging economic environment, small businesses need to focus on cost-effective DAM solutions with the highest return on investment (ROI) to remain profitable. Innovations in technology enable companies to benefit from cloud-based communications and digital asset management systems for greater reliability, functionality, and productivity.

Editor’s note: Looking for document management software for your business? Fill out the questionnaire below to have our vendor partners contact you about your needs.

 

Growth of digital assets

The global DAM market is expected to see significant growth by 2024. According to the Digital Asset Management Market – Growth, Trends, and Forecast (2019 – 2024) report, the DAM market in 2018 was valued at $1,240.7 million and by 2024 is projected to grow to $6,901.6 billion. The projected rapid and exponential growth of digital asset management is due to:

  • Concerns about misplaced or lost data
  • The need for better collaborative tools and processes due to increased globalization
  • More focus on customer engagement and the need for consistent messaging across all devices
  • The increased use of cloud solutions and big data analytics
  • The emergence of artificial intelligence, including facial, optical character and speech recognition

The future of DAM systems will see companies looking for cost-effective ways to organize, store, find, retrieve and distribute digital assets with a high level of security. The top five projected trends for digital asset management are:

  • Artificial Intelligence
  • Cloud-Based DAM
  • Metadata Management
  • Automation
  • Blockchain

How can small businesses benefit from digital asset management?

The digital

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How to Get the Most For Your Business When You Sell It

How to Get the Most For Your Business When You Sell It

The decision to sell your business is a significant one. You’ve built it up from nothing and now you want to reap the rewards. But how do you go about getting your business ready for a sale? As someone who has experience on both successful and unsuccessful deals, here are 10 important steps to getting your business ready for a sale.

1. Understand how to price your business for sale

Whether it’s an asset valuation, a price/earnings ratio, a discounted cash flow or an industry rule of thumb, you need to get your head around how businesses are valued. There are a number of ways to price a business, and these could take into account:

  • Value of assets: Add up the value of all the tangible assets (property, machinery, stock, etc.) owned by the business.
  • Future earnings or profit: If you have retained customers or subscribers who keep coming back for more, then your business could be valued based on the future revenue from those customers.
  • Intangible assets: Some buyers might be primarily interested in your brand and the goodwill it generates, your intellectual property or a trademark you own.

It’s important to build a solid understanding of how businesses in your sector are typically valued for sale. The best way to do this is to speak to an advisor who has worked on a number of deals in your industry as they will be able to guide you as to what a buyer might be really interested in.

Once you understand the intricacies of this process, you will be able to build a realistic figure of what your business is worth. This is important because the process of selling your business is expensive (in terms of both money and time) and you only want to start that process if

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Choosing the Right POS Cash Register for Your Business

Choosing the Right POS Cash Register for Your Business

  • A traditional cash register is a basic system used to store cash and record sales transactions.
  • In addition to recording sales and storing cash, a point-of-sale (POS) system has features for inventory tracking, employee and customer management, and integrations for other business programs like your accounting software.
  • POS systems are available at price points that can fit any business’s budget and needs, and are the best choice for most small business owners.

Processing sales transactions is an essential part of running a business, and the cash register system you purchase to handle those payments is an important decision. With several register types available, small business owners are often left wondering, “Which is the best cash register system for my business?”

As is the answer with most things in business, it depends.

Whether you own a local retail business or a multilocation restaurant, there is a register system to fit your needs. You can choose from traditional cash registers, point-of-sale (POS) systems and mobile POS systems.

To help you choose the best cash register for your business, we analyzed the different types of cash register systems to determine why you might prefer one option over the other. 

What are the different types of cash registers?

There are several systems available to help you process and manage sales transactions. All cash registers fall into one of three categories: traditional cash registers, POS cash registers or mobile POS cash register systems.

Each option has its own benefits and limitations. The system you should choose depends on your business size, industry, budget, the features you need and your personal preferences. 

Traditional cash register

A traditional cash register, also known as an electronic cash register, is a basic system used to manage sales. Ron Mansfield, sales team lead at Flux Shop Manager, a POS

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