Tag: Business Analyst

How to Transition from Small Business Owner to CEO

  • All entrepreneurs get lost in the details of the business, but that approach is not scalable.
  • Having a CEO performing CEO duties is crucial to the health of the company.
  • By focusing on the big picture, entrepreneurs can more effectively identify what they want to accomplish and how to go about it.

All entrepreneurs have probably heard the well-worn advice “Work on your business, not in it.” It sounds like just another corporate cliché, but it’s a necessary caution because any entrepreneur is in danger of getting sucked into nitty-gritty employee work instead of assuming the big-picture CEO role. Take it from me. 

There was a time when my inbox overflowed with questions and a steady stream of people visited my office looking for help. I had trained my people to come to me when they had problems because I feared what would happen if I wasn’t involved in every detail of the business.

For entrepreneurs, it’s easy to get stuck trying to fill every role at once: The company may need its founder to manage day-to-day tasks in the early phases of its development, but there comes a point when that founder needs to be more of a captain and less of a sailor. Studies increasingly show that companies where founders assume and continue to play the CEO role perform more innovatively and profitably over time.

Their transition into full-time leadership requires trusting the employees they’ve hired to execute defined duties that contribute to the long-term health of the company. These are people with skills and expertise who know the expectations of their roles and how to go about getting their jobs done.

When a leader instead operates by simply giving his or her team all the answers – what I call leadership through expertise – it’s often about

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Finding the Right Social Media Influencers

  • Influencer marketing is on the rise, with 63% of marketers working with at least 10 influencers per campaign. 
  • Business owners think audience engagement is the best way to measure the success of their influencer partnerships. 
  • Picking influencers in your niche can help improve your traffic, sales and engagement. 
  • Instagram, Facebook, and blogs are the most popular places to promote your business using these social media personalities. 

Consumers are more likely to buy a product or service if it’s recommended to them by a friend. Many people view social media and blog influencers as friends, so a recommendation encourages their loyal followers to check out the company being mentioned. When a business owner or marketer works with an online personality to promote a product to their audience, we call this influencer marketing. 

Influencer marketing is quickly becoming one of the best tools business owners have at their disposal. A staggering 63% of marketers work with at least 10 influencers when they launch a new campaign. That number is expected to rise as marketing teams learn how to create meaningful connections with these internet celebrities. 

There are plenty of benefits to using this social media strategy to spread brand awareness, increase sales and improve engagement. In fact, social media plays such a critical role that 89.3% of business owners claimed that social media is somewhat or extremely vital to their success. 

If you’re new to the world of influencer marketing, you probably have some questions. We are going to walk you through the various steps and decisions you must make if you want to use this valuable strategy 

Consider your marketing goals 

First, you’ll have to decide on your influencer marketing goals. There are several great benefits you can achieve by working with the right personalities. Some of the most common goals

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Why Blockchain Has Yet to Reach its Potential

Blockchain was one regularly appearing in major headlines around the world, but over the past few months the technology has seen a serious decline in the amount of media buzz surrounding it. Decentralized ledger technology has long been harkened as a revolutionary asset that will change the business world and our personal lives alike, but some critics are now contending that blockchain was just a trendy innovation that’s already fading into insignificance.

Blockchain may no longer be in the center of the media spotlight, but it would be foolish to count the technology entirely out. Here’s why blockchain’s time is yet to come, and why it will grow in importance as time goes on.

The technology and its proponents are still maturing

It’s easy to dismiss blockchain proposals as pie-in-the-sky fantasies, but what few critics realize is that we’re only just beginning to learn about the myriad ways that blockchain services can revolutionize our lives. The technology itself and its chief proponents are still maturing and will need time to develop their sea legs before they’re ready for the widespread adoption of blockchain services. Regulations for the technology were initially shunned, for instance, but it’s now growing clear that more carefully delineated standards for blockchain governance are necessary if the tech is ever to become mainstream.

Many contemporary blockchain laws are hasty and ill-fitting, for example, demonstrating that legislators will need to re-approach the technology with a better understanding of it if they’re to incorporate blockchain into the modern economy. In many instances, lobbyists who may not have the best intentions in mind for blockchain’s future have often been involved in the creation of regulations governing it. Mainstream financial actors who feel threatened by decentralized digital ledgers have also taken steps to tarnish blockchain’s name in the public eye,

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What You Should Know About PayPal Credit Card Fees

  • PayPal charges a flat rate of 2.7% when you accept credit and debit cards in person using a card reader and the PayPal Here app.
  • There are no monthly or annual account fees for PayPal’s basic credit card processing service.
  • Things that may cost you extra include chargebacks, accepting international credit cards and signing up for advanced services.

Credit card processing is a virtual necessity in modern business. Fewer consumers than ever carry cash, and more each year expect all businesses to accept debit cards and credit cards. Some customers have even begun using digital wallets, such as Apple Pay, Google Pay and Samsung Pay. Opening up these payment methods to your customers gives them a better checkout experience and boosts their overall satisfaction in their interactions with your business.

Unfortunately, credit card processing services can be difficult to navigate, with complex pricing structures, fee schedules and hidden fees. PayPal’s credit card processing services eliminates the confusion with transparent pricing and fees so you won’t be surprised when you receive your statement at the end of the month. If you want to better understand PayPal’s credit card processing pricing and fee schedule, read on.

 

Editor’s note: Looking for the right credit card processor for your business? Fill out the below questionnaire below to have our vendor partners contact you about your needs.

 

 

Does PayPal offer credit card processing?

While PayPal is best known for its peer-to-peer money transfer services, it also offers credit card processing services to businesses of all sizes, transaction volumes and sales ticket values. PayPal’s credit card processing services earned it our best pick for mobile credit card processor for Android devices, though it offers an identical slate of features for Apple devices.

PayPal’s credit card processing business is huge, serving 23 million merchants with more

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Web Hosting Security Concerns You’ve Overlooked

Your website is one of the most vulnerable parts of your IT setup, and the consequences of it being hacked can be very severe. The fact that your website is exposed to the world means that it is an easy target for hackers, and if it is compromised, it quickly becomes clear to all of your customers that you’ve been hacked.

Websites are compromised very frequently, even those belonging to huge companies that should really have security measures in place to stop this happening. Earlier this year, for instance, the website of the Dublin tram system was hacked. Visitors to the Luas website were greeted by the hackers’ message threatening to publish the stolen information unless they were paid one Bitcoin (approximately 3,300 Euros or $3,800 U.S.). Though the motivation for this attack appears to have been monetary gain, the hackers could have easily used their control of the site to spread malware or collect user information via a phishing attack.

For small businesses and individuals, it is often not feasible to spend hours setting up advanced security protocols for your website. Some companies can afford to outsource security, and there are certainly some benefits to that approach. Most of us, however, rely on the security tools and systems put in place by our web host. 

That means that security should be one of your primary concerns when choosing a web host, and you should be aware that platforms take different approaches to ensuring the security of your site. Two of the most popular e-commerce platforms, Shopify and WooCommerce, have significant differences: Shopify handles security for you, whereas WooCommerce relies on your web host being secure.

Check out the security features that the best web hosting providers offer you, so you can choose a provider who takes

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