Marketing in 2020 is going to be challenging and exciting. Tomorrow’s marketing trends will be shaped by the millennial market and huge leaps in technology. Businesses need to keep their ear to the ground for the latest trends and leverage them quickly. By staying on top of the major developments that impact marketing, you can drive business growth.
Let’s explore three of the key trends that could arise in 2020 and guide your marketing strategies.
AR and VR in marketing
Augmented reality (AR) and virtual reality (VR) technology are now commonplace in business-user interactions. These technologies offer immersive experiences to users and enable people to interact with your products. Adding AR and VR tech can also build brand awareness for your business.
Very often, just the buzz around AR and VR can spike interest in your brand, making it more memorable. By adding AR and VR content, you can boost engagements that lead to greater conversions. There are several helpful use cases that illustrate how virtual and augmented reality can benefit your business.
Today, tools like Google Lens and Apple’s ARKit allow people to point their camera at an image and get data. Image recognition algorithms can identify an image, download information, and display it on a user’s screen.
Augmented reality in the beauty industry allows people to try on makeup virtually to see how it looks. Brands like Estée Lauder, Lancôme, and Sephora have created AR tools that let people try lipsticks and nail polishes virtually. In this way, users can be more confident about buying a product.
Ikea has launched the Ikea Place app with AR tech that enables users to virtually place furniture in their homes. It not only helps users feel more comfortable buying furniture online, but it’s also a fun experience.
Virtual reality is used