How to Accept Credit Cards Over the Phone

How to Accept Credit Cards Over the Phone

Credit cards and debit cards have become ubiquitous. Almost everyone carries them, and fewer customers are paying cash than ever. For most businesses, accepting credit cards is imperative. Partnering with a credit card processor and setting up a card reader at the point of sale is often just another cost of doing business for entrepreneurs. But what happens when a customer wants to use their credit card outside the point of sale?

Many businesses, from restaurants to retailers, take orders over the phone. It’s generally thought of as an added service to boost customer satisfaction in an increasingly card-centric society. If you’ve ever wondered how to accept credit card payments over the phone, this guide can help. We will also walk you through the pros and cons of accepting credit cards over the phone and how you can best ensure your customers’ data remains safe.

How to accept credit card payments over the phone

Accepting credit cards over the phone is often important to boosting customer satisfaction. It offers your customers another way to pay that might be more convenient to them, helping you to drive sales. Luckily, there are several methods for accepting a customer’s credit card over the phone.

  • Keying in card numbers on your credit card terminal: One of the most straightforward ways to accept a credit card over the phone is to simply ask your customer to read off the card number, expiration date and CSV code while you type the information into your credit card terminal at the point of sale.
  • Keying in card numbers on your mobile credit card processing application: Alternatively, if you use your phone and a mobile app to accept credit cards instead of a terminal, you can enter a customer’s credit card information into the mobile app provided by

6 Tips for Keeping Consumers Engaged on Your Website

6 Tips for Keeping Consumers Engaged on Your Website

Keeping customers on your website is essential for several reasons. The longer users engage with your content, the more likely they are to invest in your brand and move down the sales funnel. They can’t turn into paying customers until they trust your business and believe it has something valuable to offer. 

Your business can’t expand without customer loyalty, and, as such, it’s crucial to create a user experience on your website that’s smooth and efficient. Disruptions, lags, and confusing navigation are the easiest ways to skyrocket your bounce rate and lose conversions. If customers don’t enjoy their time on your website, why would they come back?

We’re going to look at six ways to keep customers engaged on your website, including:

  • Using popup opt-ins to grab their attention and collect their information
  • Increasing site speed to improve the user experience (UX)
  • Improving customer support through live chat
  • Incorporating social proof to gain new visitors’ trust
  • Adding video content to prolong engagement
  • Reducing friction on your website 

Let’s dive in.

For new visitors especially, it’s harder to convince them to join your email list and engage with your content longer. It’s crucial to do everything you can to pique visitors’ interest and keep in contact to further your marketing efforts. 

Popup opt-ins are a great way to get their attention and convince them to subscribe to your email list. When users spend a certain amount of time on your website or scroll to a point on your webpage, they’re hit with a popup opt-in asking them for their information. 

If you ever wondered how to capture the information of users who are about to abandon your website and skyrocket your bounce rate, exit intent popups are the way to go. When your site senses a visitor is about to


The Analytics You Should be Paying Attention to

The Analytics You Should be Paying Attention to

There is a mind-bending amount of metrics and data involved in even a young startup. You cannot afford to ignore the analytics or facts. Even if you are willing to gamble going forward blindfolded, you can’t expect others to invest or come along for the ride without you knowing.

At best you won’t be nearly as competitive and profitable as you could be. You certainly won’t be taken seriously by angels and venture capitalists.

So, which metrics do you really need to know? Which are the musts that will ensure you stay in business and can sit down at an investor meeting without being dismissed in seconds? The metrics below are some of the ones I cover on my fundraising training. You will need to nail those if you want to land investors. 

1. Customer acquisition cost

How much does it cost you to get a new customer?

It’s one of the top questions potential investors will want to know. It’s also a vital number for entrepreneurs to know to understand their own finances, profits, marketing options and what they can afford to offer in return for loans.

This number is probably a lot higher than you think. Be sure you are doing all the math.

2. Churn rate

What’s the difference between the number of new customers or users you are adding versus the number you are losing? That’s important.

Adding new customers or users or visitors is great. Though if you are quickly losing them there is a problem. The content, service or product isn’t living up to expectations. Or the customer service or delivery is letting them down. Or it could be that you are being undercut by a competitor or your pricing is simply too high to be sustainable. Whatever it is, you need to


Tips on Creating and Maintaining a Business Plan

Tips on Creating and Maintaining a Business Plan

One of the most important tasks any new entrepreneur has on their plates is drafting a business plan. This essential document lays out all the basics of a company, including financial projections, short- and long-term goals, and more.

And while writing a business plan can seem like a daunting task, there are plenty of tech tools, templates and approaches available that can help you streamline the process. To learn more, we asked members of Young Entrepreneur Council (YEC) about their favorite ways to easily build or maintain a business plan. Here is what they said.

1. Evernote

“I really like the flexibility that Evernote offers when it comes to jotting down ideas and just plain old throwing paint up on the wall. You can quickly compile assets like spreadsheets, images and even video to help make your plan incredibly detailed.” – Nick PonteOffline Sharks

2. Business Model Canvas

“The Business Model Canvas is a straightforward and visual way of mapping out a business plan, without the need to write long paragraphs in a long-form traditional word document. It ensures you think of the core limitations, customers and value propositions of what you’re looking to accomplish, which is the core benefit of business planning.” – Keith ShieldsDesignli

3. An online business plan template

“Instead of starting from scratch, I prefer using a business plan template. Using a template helps you ensure your business plan has everything it needs, and it helps speed up the business plan creation process. You can find a ton of quality business plan templates online. Or, if you’ve created a business plan before, turn it into a template to save time.” – Stephanie WellsFormidable Forms


“The website SCORE has a plethora of business plan templates you can take advantage


What B2B Businesses Can Learn From B2C Selling

What B2B Businesses Can Learn From B2C Selling

Social selling is the technique of persuading the leads through the social media platforms. As, the number of people using the social media platforms is increasing day by day. Therefore, the companies are also focusing more on marketing through the social media portals. Though, the competition in the social media space is also rising, thus, the businesses have to come up with some of the most innovative social media marketing techniques to catch the fancy of the audiences. But, when it comes to specifically the B2B space, then in that case, the businesses will have to put in a lot more efforts.

As your B2B business enters a supported development stage, it presents you with fantastic chances to utilize your assets to reach an extended pool of clients. You’re in a superior position to convey your offer to purchasers and decision makers who were already outside of your hover of impact, and your business efforts during this stage can lead you to exponential development that can change the course of your whole association.

Over the most recent five years the idea of social deals has changed significantly with the reception of Web 2.0 and online networking. First of all, internet-based life has enormously expanded the scale and reach of our relationship systems (individuals with whom we keep up some level of balanced contact) and friend systems (individuals we don’t have the foggiest idea however whom we see as “individuals like me.”) Web 2.0 advancements have additionally changed the manner by which we work together on the web, with most B2B purchasing choices beginning, advancing, and frequently notwithstanding shutting on the web with no face to face gatherings.

Is B2B space drifting toward social selling?

B2B industry is now readily accepting the new sales and marketing techniques. The industry is moving